HTAFC Advertising

Facts and Stats

Live TV Viewing figures

322,000 average audience

(Weekend Sky Bet Championship games)

285,000 average audience

(Midweek Sky Sports Main Event & Sky Sports Football)

Facts and Stats

Red Button Service

A service through Sky Sports that shows midweek SkyBet Championship games.

Highlights Packages

Showing clips of the key moments of games.

Shown on Quest (Freeview Channel 12, Sky Channel 144).

LED Boards

Sold on a one minute basis

Added Time

Second Half

(45 mins)

First Half

(45 mins)

Post Match

Pre Match

(120 mins)

Half Time

(15 mins)

Dugout Sponsorship

• Your brand behind some of the best known head coaches and managers in the world of football

• Often a hotbed for photographers when capturing images

• A photo point on Stadium Tours

Fantastic Media Lower Tier Stand Branding

70,000

310,000

An easy way to get a bold message seen in both the Stadium and at home via TV and other media

12,100

100+

PPG Canalside

• Your brand can feature in the backdrop when local, national and international broadcasters film at the training ground
• A superb way for brands to get into the evoked set of our players as they are exposed to your brand on a daily basis
• Popular with high end brands who are targeting 18 to 35 year olds footballers with a large disposable income

PPG Canalside

• Undergoing a £10 million redevelopment programme
• A top class training facility
• The location of the Town and Academy players on a daily basis

PPG Canalside

• Undergoing a £10 million redevelopment programme
• A top class training facility
• The location of the Town and Academy players on a daily basis

PPG Canalside

Options

• Advertising boards and banners
• Title sponsorship of pitches
• Driveway sponsorship
• Press conference backdrop

Digital Website Banners

• Advertise on the Club's website

• With over 1 million hits a month on htafc.com, this is a great, cost effective way to get your brand seen.

Sponsorship of Social Media Graphics

Sponsorship of Social Media Graphics

Options to be seen when the Club:

• announces team news
• score goals
• make substitutions
• show the full time score

Sponsorship of Social Media Graphics

In simple:

Your brand would seen over 3 million times (impressions) over the course of a season.

We have over half a million engagements per season with fans through our match day social media graphics.

Demographics of 2019/20 Season Card Holders

81% Male;

19% Female

9% aged under 12

10% aged 12 - 18

20% aged 18 to 30

37% aged 30 to 60

24% aged over 60

56% have a HD Postcode

5% have a HX Postcode

18% have a WF Postcode

82% live within 12 miles of the John Smith's Stadium

The Big Screen

• The traditional scoreboard
• Offers an option to put messages out via static images and non-audio videos
• A focal point for the Stadium

Mid Tier Advertising

LED Boards

Sold on a 30 second basis

Added Time

Second Half

(45 mins)

First Half

(45 mins)

Post Match

Pre Match

(120 mins)

Half Time

(15 mins)

Player Partnership

Your business linked with a Town star!

Logo under your player's image in the Match Day Programme

See your brand on the Big Screen when they are:

- announced at the beginning of the game,

- substituted

- or score

Signed shirt from the player (option to frame)

Option of a video message from the player.

Brand Builder

Includes:

• One minute on the LED Mid Tier Ribbon
• A static Perimeter Board within the TV Arc
• Social media posts promoting your brand from @htafcbusiness over the season
• Sponsor a programme page
• Logo on website
• Big Screen advert
• 1 Town wall shirt

Static Boards

The non LED boards situated around the Stadium

Permanently in situ through the match day

Predominantly feature on the second row of advertising behind the LED Boards

A cost effective way to advertise your business

TV Arc and non TV Arc options available

Static Boards on the Chadwick Lawrence Stand face the upper and lower tiers of the Core Stand (main stand)

Kick Boards

7 spots available

Positioned between the main boards, these double up as exit points should there be a pitch evacuation

A cost effective way to spread your message across the whole of the stand

Crowd Facing Boards

A great way to specifically target your brand to an audience

Some are situated within the TV arc

In place throughout the whole match

Your brand exposed to a particular stand or area of the Stadium

Great for brands who have more detail to tell, due to constant exposure

Programme Adverts

• The traditional way to communicate with fans on a match day
• Full Page and Half Page options
• Full colour, A5 portrait

Programme Sponsorships of Pages

• Chef's Specials *
• Academy Pages *
• Know Your Role *
• Fixtures & Results Page *

• Away Team Pages *
• Junior Section
• Half Time Teaser Quiz *
• History Pages *
• Stats Page *
• Picture of the Week *

Options include:

• Notes from The Editor *
• A Word From The Chairman
• Manager's Column
• Captain's Column
• 30 seconds with... *
• Commercial News *

* indicates available for 2020/21

Targeting Away Fans

Up to 2,300 tourists into Huddersfield 23 times a season (plus possible Cup Ties)

Need for facilities such as taxis, food and drink, hotels etc

Lots of options including poster sites in the toilets, crowd facing boards and potential flyer distribution

Annual Awards

• The pinnacle event in the Club's calendar

• Players, coaching staff, Club Partners and supporters in attendance

• Player of the Year chosen and presented on the night

• An opportunity to sponsor awards, or be the headline sponsor

The Fireworks Spectacular

• The Club's Annual Fireworks show
• Run in association with local company and Club Partner Standard Fireworks
• Family audience with thousands of people in attendance
• Vendor and stall opportunities
• Branding opportunities around the event itself and the competition to set the fireworks off
• CSR branding opportunity around Firework Safety

Golf Days

• Enjoy Golf Days at Huddersfield Town
• Often themed
• Played at various course locations across West Yorkshire
• Opportunities for businesses from title sponsor rights to hole sponsor
• Networking opportunities
• Great brand exposure to affluent market

Onside Business Squad

Onside Business Squad is ideal for small to medium, local businesses who want to grow their business through networking with similar companies and affiliating themselves with Huddersfield Town Football Club.

The Onside Business Squad was set up to give local businesses the opportunity to build a strong network of like minded business owners with the support of Huddersfield Town,

There are many benefits of becoming a member, all of which are geared towards helping you and your business grow.

Season Card Wallets

Your brand in the hands of our Season Card Holders with sponsorship on the reverse of the Season Card Wallet

18,000+ Season Cards sold in the 2019/20 season

Player Partnership

Your business linked with a Town star!

Logo under your player's image in the Match Day Programme

See your brand on the Big Screen when they are:

- announced at the beginning of the game,

- substituted

- or score!

Signed shirt from the player (option to frame)

Option of a video message from the player.

Team Sheets

Sponsor the Match Day Team Sheet

Handed out to dignitaries, corporate guests and the media

The first time that the teams are seen, which generates real interest

Collectors items for the future

Fixture Posters and Cards

Lots of sponsorship opportunities for any budget

Annual distribution of posters through Club channels (Shops, Ticket Office etc) and through the Huddersfield Examiner. Poster is put up in homes and businesses for the full season

Fixture Cards distributed with Season Cards and through the Club channels (Shops, Ticket Office etc)

About HTTV

Facts

• HTTV had 2.2 million views in 2019
• HTTV has a full time team of two video editors, alongside a presenter
• There are various sponsorship opportunities available for your brand to sponsor a section
• A great way to gain brand awareness

Commercial Properties

Platinum

• Title Sponsorship

Silver

• Goal Cam
• Highlights 2.0
• Access All Areas
• Inside Training

Bronze

• Academy Highlights
• Goal of the Month
• Player of the Month
• Managers' Post Match Reaction
• Players' Post Match Reaction

Gold

• Preview Show *
• Press Conference
• Player Interview
• Match Day Live (Soccer Saturday style) *
• Podcast *
• The Review Show *
• Highlights

Wednesday

-3

Podcast

Inside Training

Typical Weekly Schedule

Thursday

-2

Press Conference - broadcast live.

HTTV+ Full Press Conference (behind paywall)

Friday

-1

Player Interview.

The Preview Show

HTTV opens up Huddersfield Town fans to "behind the scenes" footage, interviews, press conferences, match action, live streams, and goals.

Saturday

0

Live stream. Pre Match/Half Time/Post Match

Player and Manager Post Match

Sunday

+1

Highlights - Extended/Clipped. The Review Show.

Full 90. 360 Goal Cam.

Monday

+2

Match Day - Alternative Angle Highlights

Tunnel Cam

Tuesday

+3

Academy Highlights

Town Ladies Highlights

Challenge us!

The Club prides itself on challenges and working with your brand based on exactly what you want to achieve

We can work around your objectives, budgets and goals

Align your brand and link with the Club and our history and heritage

Town Wall

The Sponsors wanted brand exposure in corporate areas

Their package consisted of:

• A display of classic Huddersfield Town shirts throughout the history of the Club

• Positioning in the busiest corporate area of the Stadium

Walkway of Legends

The Sponsor wanted an association with the Club.

Fans could vote for the 14 players they wanted to make up the Walkway of Legends

Their package consisted of:

• Branding and coverage in the local paper, Club website, social media and match day channels wherever it was mentioned. This included a launch story, voting reminders, the reveal of which players would feature and photos with some of the players at the launch
• Visual branding at the entrance to PPG Canalside

Voucher Booklets for Families

A superb way to connect and spread your company name to a family audience in Kirklees, Calderdale and Wakefield

Every season the Club target schools and selected junior clubs with discounted tickets for our family focused areas of the Stadium

In the 2019/20 season we sent out 75,000 booklets into the community

Changing Room Branding

The Sponsor wanted to target the First Team Players with their business.

They advertised their business in the area above the Shirt pegs

A popular spot for photographs for Stadium Tours