Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Words...
DNA looks VERY similar to Extreme Automated Campus; however, when you get into the details you will see that DNA is simply a marketing wrap for multiple disjointed products.
Time
Governance
Control
Behavior
How many interfaces and touch points are required for network management? Sometimes 70% of the time it takes to fix a network problem is spent just trying to identify where the problem is located.
Simple Control
Disaggregation
Time to Value
A New Approach
Availability
Software Defined Access solution...
Stealthwatch
Strengths
Weaknesses
Culture - A network company focused culture of market disruption that leverages open technology to deliver better customer value...
Market Share - Organic market share growth is slow due to competition. No presence in the device, server and storage technologies compared to Cisco and HP...
Opportunities
Risk
Threats
Focus - Cisco and HP are focused on competing in other market segments outside of the network business. Our research and development capabilities are focus on the network business.
Acceptance - Cloud or so called "SDN solutions" like Meraki, Cisco DNA and ACI are completely closed-looped. If successful Cisco will lock us out of accounts.
Guidelines...
The Extreme Experience
Assign types of functionality to specific places in the network. Leverage proven repeatable configurations. Modularity divides these pieces up into manageable chunks. Each topology should be designed and configured using the same tools where possible
Manage Change
Decouple product complexity from network complexity, identify where we want to isolate faults. The problem is a network is not really a single system. It’s a group of interacting systems
Adopt a Simple Approach
How would modular design help? Can you tolerate a reasonable degree of network downtime or degradation? How can a simple approach meet your expectations based on testing, best practices and a comprehensive "network centric" control plane?
MTTR
MTBF
The key is to establish a balance between MTBF and MTTR. In the real world, the point where MTTR and MTBF meet is between two and three parallel structures...
Detect
Calculate and Switch
Notify
Make each step as fast as possible but not at the cost of network stability
Three steps
– Detect
– Notify
Link State Flooding
– Tuned flooding timers
– Reduce flooding domain
Distance Vector
– Reduce update scope (query range)
– Calculate
– Switch
Respond
Pivot
Detect
Management is normally a “slower” loop" which reacts to organic threats...
Security is a "faster loop" which reacts to inorganic threats...
Know the...
Understand the...
Establish the...
Analyze the...
Topology (Document the trade-offs in your design and know how to back out of the project).
Policy (Agree and document best practices).
Modular Boundaries (Normal failure rates).
Crunchy on the outside, chewy in the middle.
What can my network do to make things crunchy through and through?
Crunchy on the Outside - One of my machines has been zombied – What is the address of the master host? On what port did they get through?
With 40% of IT becoming generalists by 2021, service and support will be critical.
Gartner ranks Extreme Networks #1 in service and support.
Simplify the Edge
The Rapid Adoption of IoT Creates Security Risks
It’s important functionality is:
Services are provisioned at the edge.
History
100%
in-sourced
Scarcity has shifted from code to operations
Software
Operations
Customer
Need
8/9 of the Iceberg is below water,
Most of the needs of the consumers are below surface
The key to our Extreme Net Promoters Score
Time to Detect
Time to Respond
Effort
Time
Response Plus Managed services
Mike Tyson
Sometimes even Wyatt Erp
Needs Doc Holiday
Cisco
DNA Strengths
Cisco Fabric is an EVPN derivative (Control plane based on LISP). It provides separation of location and identity. Cisco heavily promotes the value of its custom ASICs within the Catalyst 9300 and 9400 touting features such as 32MB packet buffers, 384K Flex Counters, 64K x2 Netflow records.
Cisco will be pitching their quantitative results in terms of reduced time to service, improved mean time repair, less on-boarding time etc. Their results look very similar to stats Extreme has had for many years.
Cisco talks about a two pronged strategy consisting of Software-Defined Access and Software-Defined WAN. Their installed base of WAN / CPE routers put them in a position of strength to migrate that base to SD-WAN.
Weaknesses
Response
Cisco is trying to create a financial lock-in. Cisco will position this OpEx model as a way to dis-aggregate the software investment from the hardware investment. Thus, customers are able to benefit from continuous innovation and maintain continuity of their software through generations of hardware churn. Cisco ONE has been designed around large Enterprises that don’t have price sensitivities, as Cisco owns the Fortune 100 practically unchallenged. The Cisco ONE pricing model allows them to position the Catalyst 9k at a 20% premium.
Is DNA going to be a another repeat of ACI which many customers could not get to work due to its complexity? To avoid this Cisco has introduced a host of DNA Services (Pro Services) to try to enable adoption. One of the major values that Cisco talks about is its zero-touch provisioning capabilities. Extreme offers a simpler approach with it’s Zero Touch Provisioning +.
Extreme is focused on using merchant silicon (like the rest of the industry) for faster time to service and so we can focus on what is really of value…. The software. Custom ASIC development is time consuming with new chips taking an average of 2-3 years.
Extreme Platform
Extreme Strengths
Extreme’s Automated Campus offers a consistent architecture across wired and wireless. With support for Fabric Attach (on ExtremeWireless today, coming soon for WiNG) and consistent policy enforcement, analytics capabilities and management between wired (EXOS) and wireless, the Extreme Automated Campus offers a unified solution. The native security strengths of the Fabric are also nicely complemented by the capabilities of ExtremeAnalytics, allowing the extraction of metadata from DPI to feed other security tools in the architecture and deal with breaches that make it past the initial lines of defense.
Integrated XMC software delivers great time-to-value with consistent application visibility and fabric to edge policy enforcement. Our policy plus hyper-segmentation capabilities have been proven unbreakable in Hackathons at CalTech, Syracuse University and others.
Weaknesses
Response
How many protocols do you want? Cisco Campus Fabric (LISP, VXLAN and TrustSec) is based on technologies that haven’t had market uptake. Plus, their fabric requires a L3 routed underlay to function; therefore, you are simply adding complex overlays to an already complex underlay.
Furthermore, Cisco is lacking consistency between the campus and data center architectures. Fabrics need to be stitched together via MG-BGP and segmentation and policy are different concepts that need to be manually patched together to achieve any sort of integration
Fabric Connect is based on Ethernet (MAC-in-MAC) and IP (IS-IS) – technologies all customers easily understand. It enables customers to migrate away from complex overlays.
Extreme XMC
DNA Center
Extreme Management Center is a fully integrated solution that offers a single tool for network management, access control and analytics. Only Extreme Offers Single Pane of Glass Management with a 360 degree view
Extreme provides consistent Layer 7 control and visibility across wired and wireless. Analytics data is merged with policy data and location data to provide customers a complete 360 degree view . This dramatically reduces the number of tools the customer needs for insight and visibility and simplifies the overall operations of the network.
In next generation networking, it’s the tool set and quality of experience that matters. And this is where Extreme and it’s carefully integrated solution really shines. Furthermore, applications at L7 (on wired and wireless) are automatically detected (regardless of port) and based on their identity have the right policy applied dynamically.
DNA Center (which is Cisco umbrella management system) is nothing but a marketing wrap that consists of multiple disjointed point products (ISE, APIC-EM, NDP) that are not integrated!
Cisco ISE is limited to Layer 4 policies, which do not provide the granularity required to control your network on a per device per user per application basis.
With their disaggregated tool set that doesn’t provide consistent Layer 7 control and visibility, Cisco doesn’t have the capabilities of Extreme to differentiate between network performance issues and application performance issues.
Although Cisco mentions support for wireless in its marketing materials; their solution is clearly wired-centric. Policy, control and analytics support has not changed for wireless with the introduction of DNA and remains disjointed. The only thing of note for wireless in the DNA architecture is that the Wireless LAN Controller (WLC) participates in the LISP control plane of the Fabric.
With Cisco,
With Extreme,
you are going to have to buy more products. Integrate those products. Spend a fortune on pro-services to get everything working and deal with a mound of complexity when something breaks.
Cisco offers ACI in the Data Center and DNA in the campus. The controllers are different (APIC versus APIC-EM) and the underlying technologies are different (COOP versus LISP) requiring MP-BGP to be used to bridge the two together.
Ask your customer how much they are going to have to pay Cisco to actually deploy this solution? And how will they troubleshoot it when something breaks?
Cisco offers multiple disjointed tool sets for analytics that provide similar capabilities with varying degrees of integration. For example application recognition and location information require different tool sets.
Quality of Experience is everything. You will end up purchasing fewer products that fill the same need. Every part of your IT operations from deployment to daily management is vastly simplified through the fully integrated wired and wireless solution.
One architecture, one protocol and one operational model. What could be easier? Extreme offers edge-only policy based provisioning of Hyper-segments that are easy to deploy, manage and troubleshoot.
ExtremeAnalytics also offers network and application performance QoE by base lining response times for critical applications and alarming when something is out of range. Network operators can see impacted clients, create events and quickly drill down to troubleshoot.
Strengths
Weaknesses
Culture - A network company focused culture of market disruption that leverages open technology to deliver better customer value...
Market Share - Organic market share growth is slow due to competition. No presence in the device, server and storage technologies compared to Cisco and HP...
Opportunities
Risk
Threats
Focus - Cisco and HP are focused on competing in other market segments outside of the network business. Our research and development capabilities are focus on the network business.
Acceptance - Cloud or so called "SDN solutions" like Meraki, Cisco DNA and ACI are completely closed-looped. If successful Cisco will lock us out of accounts.
Design Guidelines...
Adopt a Simple Approach
How would modular design help? Can you tolerate a reasonable degree of network downtime or degradation? How can a simple approach meet your expectations based on testing, best practices and a comprehensive "network centric" control plane?
Manage Change
Decouple product complexity from network complexity, identify where we want to isolate faults. The problem is a network is not really a single system. It’s a group of interacting systems
The Extreme Experience
Assign types of functionality to specific places in the network. Leverage proven repeatable configurations. Modularity divides these pieces up into manageable chunks. Each topology should be designed and configured using the same tools where possible
The key is to establish a balance between MTBF and MTTR. In the real world, the point where MTTR and MTBF meet is between two and three parallel structures...
MTTR
MTBF
Make each step as fast as possible but not at the cost of network stability
Three steps
– Detect
– Notify
Link State Flooding
– Tuned flooding timers
– Reduce flooding domain
Distance Vector
– Reduce update scope (query range)
– Calculate
– Switch
Detect
Notify
Calculate and Switch
Respond
Management is normally a “slower” loop" which reacts to organic threats...
Security is a "faster loop" which reacts to inorganic threats...
Pivot
Detect
Establish the...
Know the...
Analyze the...
Understand the...
Topology (Document the trade-offs in your design and know how to back out of the project).
Policy (Agree and document best practices).
Modular Boundaries (Normal failure rates).
Crunchy on the outside, chewy in the middle.
What can my network do to make things crunchy through and through?
Crunchy on the Outside - One of my machines has been zombied – What is the address of the master host? On what port did they get through?
With 40% of IT becoming generalists by 2021, service and support will be critical.
Gartner ranks Extreme Networks #1 in service and support.
Fabric Attach
Simplifies
the Edge
C5215
30136 WS-C5215 WLAN CONTROLLER
Maximum of 1000 Access Points
30136 WS-C5215 WLAN CONTROLLER
AP39xx as Fabric Attach Client - no need to configure a switch port for an AP.
AP39xx to provide presence information to ExtremeLocation™.
User and Application visibility
Device onboarding/authentication
Reporting (User, devices, bandwidth, application, security, inventory, uptime, etc.)
Full Visibility
Flexibility
AP3915/17
ExtremeWireless™
AP3915 = AP7632
AP3917 = AP7662
The Rapid Adoption of IoT Creates Security Risks
It’s important functionality is:
Wired devices can be unplugged and moved easily from one network port to the other...
Services are provisioned at the edge.
Benefits…
Connect
Attach
History
Strategic Asset
100%
in-sourced
Operations
Scarcity has shifted from code to operations
Software
Customer
Need
8/9 of the Iceberg is below water,
Most of the needs of the consumers are below surface
The key to our Extreme Net Promoters Score
Time to Detect
Time to Respond
The Extreme Difference
Better Support
The Portal
Effort
Response Plus Managed services
Time
Mike Tyson
Time
Optimization
Managed Service On-boarding
#1 Ranked Service/Support – Gartner
Agile, Adaptive, Secure #1 Ranked Service & Support Nimble, Right-Sized Company
Sometimes even Wyatt Erp
Needs Doc Holiday
Cisco
Cisco Fabric is an EVPN derivative (Control plane based on LISP). It provides separation of location and identity. Cisco heavily promotes the value of its custom ASICs within the Catalyst 9300 and 9400 touting features such as 32MB packet buffers, 384K Flex Counters, 64K x2 Netflow records.
DNA Strengths
Weaknesses
Cisco will be pitching their quantitative results in terms of reduced time to service, improved mean time repair, less on-boarding time etc. Their results look very similar to stats Extreme has had for many years.
Cisco talks about a two pronged strategy consisting of Software-Defined Access and Software-Defined WAN. Their installed base of WAN / CPE routers put them in a position of strength to migrate that base to SD-WAN.
Response
Cisco is trying to create a financial lock-in. Cisco will position this OpEx model as a way to dis-aggregate the software investment from the hardware investment. Thus, customers are able to benefit from continuous innovation and maintain continuity of their software through generations of hardware churn. Cisco ONE has been designed around large Enterprises that don’t have price sensitivities, as Cisco owns the Fortune 100 practically unchallenged. The Cisco ONE pricing model allows them to position the Catalyst 9k at a 20% premium.
Is DNA going to be a another repeat of ACI which many customers could not get to work due to its complexity? To avoid this Cisco has introduced a host of DNA Services (Pro Services) to try to enable adoption. One of the major values that Cisco talks about is its zero-touch provisioning capabilities. Extreme offers a simpler approach with it’s Zero Touch Provisioning +.
Extreme is focused on using merchant silicon (like the rest of the industry) for faster time to service and so we can focus on what is really of value…. The software. Custom ASIC development is time consuming with new chips taking an average of 2-3 years.
Extreme Platform
Extreme’s Automated Campus offers a consistent architecture across wired and wireless. With support for Fabric Attach (on ExtremeWireless today, coming soon for WiNG) and consistent policy enforcement, analytics capabilities and management between wired (EXOS) and wireless, the Extreme Automated Campus offers a unified solution. The native security strengths of the Fabric are also nicely complemented by the capabilities of ExtremeAnalytics, allowing the extraction of metadata from DPI to feed other security tools in the architecture and deal with breaches that make it past the initial lines of defense.
Extreme Strengths
Weaknesses
Integrated XMC software delivers great time-to-value with consistent application visibility and fabric to edge policy enforcement. Our policy plus hyper-segmentation capabilities have been proven unbreakable in Hackathons at CalTech, Syracuse University and others.
How many protocols do you want? Cisco Campus Fabric (LISP, VXLAN and TrustSec) is based on technologies that haven’t had market uptake. Plus, their fabric requires a L3 routed underlay to function; therefore, you are simply adding complex overlays to an already complex underlay.
Furthermore, Cisco is lacking consistency between the campus and data center architectures. Fabrics need to be stitched together via MG-BGP and segmentation and policy are different concepts that need to be manually patched together to achieve any sort of integration
Response
Fabric Connect is based on Ethernet (MAC-in-MAC) and IP (IS-IS) – technologies all customers easily understand. It enables customers to migrate away from complex overlays.
Extreme XMC
DNA Center
Extreme Management Center is a fully integrated solution that offers a single tool for network management, access control and analytics. Only Extreme Offers Single Pane of Glass Management with a 360 degree view
Extreme provides consistent Layer 7 control and visibility across wired and wireless. Analytics data is merged with policy data and location data to provide customers a complete 360 degree view . This dramatically reduces the number of tools the customer needs for insight and visibility and simplifies the overall operations of the network.
In next generation networking, it’s the tool set and quality of experience that matters. And this is where Extreme and it’s carefully integrated solution really shines. Furthermore, applications at L7 (on wired and wireless) are automatically detected (regardless of port) and based on their identity have the right policy applied dynamically.
DNA Center (which is Cisco umbrella management system) is nothing but a marketing wrap that consists of multiple disjointed point products (ISE, APIC-EM, NDP) that are not integrated!
Cisco ISE is limited to Layer 4 policies, which do not provide the granularity required to control your network on a per device per user per application basis.
With their disaggregated tool set that doesn’t provide consistent Layer 7 control and visibility, Cisco doesn’t have the capabilities of Extreme to differentiate between network performance issues and application performance issues.
Although Cisco mentions support for wireless in its marketing materials; their solution is clearly wired-centric. Policy, control and analytics support has not changed for wireless with the introduction of DNA and remains disjointed. The only thing of note for wireless in the DNA architecture is that the Wireless LAN Controller (WLC) participates in the LISP control plane of the Fabric.
With Cisco,
With Extreme,
you are going to have to buy more products. Integrate those products. Spend a fortune on pro-services to get everything working and deal with a mound of complexity when something breaks.
Cisco offers ACI in the Data Center and DNA in the campus. The controllers are different (APIC versus APIC-EM) and the underlying technologies are different (COOP versus LISP) requiring MP-BGP to be used to bridge the two together.
Ask your customer how much they are going to have to pay Cisco to actually deploy this solution? And how will they troubleshoot it when something breaks?
Cisco offers multiple disjointed tool sets for analytics that provide similar capabilities with varying degrees of integration. For example application recognition and location information require different tool sets.
Quality of Experience is everything. You will end up purchasing fewer products that fill the same need. Every part of your IT operations from deployment to daily management is vastly simplified through the fully integrated wired and wireless solution.
One architecture, one protocol and one operational model. What could be easier? Extreme offers edge-only policy based provisioning of Hyper-segments that are easy to deploy, manage and troubleshoot.
ExtremeAnalytics also offers network and application performance QoE by base lining response times for critical applications and alarming when something is out of range. Network operators can see impacted clients, create events and quickly drill down to troubleshoot.
Create
Vision
Gain
Interest
Match
with
Outcome!
Change
Thinking
Disruptive approach to networking is needed
Drivers...
Broadcom Trident 3 Published (Less Than $3000)?
Story
Mothership
Heritage
What is your prospects persona?
a candybar.
Clos Networks
Fat-tree
(Blocking characteristics)
Agility
Spine Leaf Goals - Optimized for Performance while Ensuring Interoperability, Flexibility, Scalability...
fn(x,y,z)
Ask yourself, is your networks faster today, more than it was 3 years ago?
Control protocols are implemented as Higher Layer Entities. External Agent may provide control instead of the distributed protocols
The data plane is comprised of
A MAC Relay and
At least two ports
He has been right for 50 years
Compute
GAP
Network
With Compute and Storage?
According to Amazon CTO
10 years to the next big thing!
Our goal is to transform our customers’ businesses through powerful yet simple networks.
but we recognize the use case.
BPEs are configured and managed through the controlling bridge (CB) user interface.
Flexible
Cisco ONE Simplifies Software Purchasing
What do you own?
Cisco One
Purpose Built Applications Ongoing Innovation License Portability & Flexibility
A-la-carte model continues to be available
Extreme’s Competitive Advantages
Establish Trust Boundaries and
Policy Enforcement Points - The network touches every element of the digital enterprise – every business process, device, customer, employee – and therefore has the unique ability to detect, analyze, and prevent new forms of attack by flagging unusual network behavior.
Faster Threat Detection from days to Hours.
Network as an Enforcer
Design
Assure
Plug n Play
Direct Costs
Pre-staging & Shipping costs
Travel costs
Complexity
Configuration errors
Different products, IOS Releases
Security
3rd party not secure
Rogue devices
Time/Productivity
Manual process
Shipping , Storage, Travel
North South
East West
Reduced Network Installation Costs.
DNA
Switches
IoT on-boarding (gathered from trials)
Line cards
like...
DNA
ACI
Cisco's new SDN play in the form of ACI and DNA take place of previous propietary "lock-ins" like IGRP, EIGRP and CDP.
Sandra Lerner and Leonard Bosack are the husband-wife pair*, who founded Cisco Systems Inc in 1984. While working as computer operation staff at Stanford they realized the need for a device that would enable users across different networks to share and exchange data.
Cisco sold its first router in 1986 and by the end of 1987, the fledgling company was recording sales worth $250,000 each month. Despite making a high profit margin (24%) they were running short of cash to run the company and therefore decided to make a deal with the famed venture capitalist Don Valentine of Sequoia Capital to fund their company. Don appointed John Morgridge as the CEO of the company, to overlook the management and financing. Sandra and John had a rocky start to being with and soon enough each of them thought the other was not fit for the company.
117B Market Capitalization
59B in Revenue
10B Net Profits
34B More Cash than Debt
6.3B Research and Development
APIC-EM similarity to Smartphone - The APIC-EM has: