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Copia de 6 metrics every LinkedIn company page owner should know about
1
Six Metrics Every Linkedin
COMPANY PAGE
Owner should know about
Prezi presentation adapted from content by Josh Turner; original available at:
https://www.linkedin.com/pulse/6-metrics-every-linkedin-company-page-owner-should-know-josh-turner/
New
FOLLOWERS
This feature can be a great barometer for how well your content is being shared by your current audience, the impact of your other inbound marketing efforts, and provides you a base for future content to share with your audience.
LinkedIn will break down for you how well you’ve attracted new followers to your Company Page.
New
Followers
Organic
REACH
LinkedIn’s organic reach with your Company Page following is unmatched with other social media networks these days.
Organic
Reach
This number lets you know how many new audience members you are regularly adding.
Post
Impressions
Post
This will give you the scope of the reach of your LinkedIn content and how far your organic traffic can stretch.
IMPRESSIONS
Post Impressions are useful for tracking, if nothing else.
They allow you to see the number of impressions gained without having to pay additional fees.
Company
PAGES
Company
Pages
LinkedIn’s organic reach on Company Pages is where Facebook used to be years ago before Facebook shifted towards requiring page owners to boost their own posts.
INSIGHT
Post Impressions metrics give great insight into which content topics are gaining traction with your audience.
Insight
This is a great resource for teams looking for new content ideas.
Custom
BUTTON CLICKS
Custom button clicks tell you how many people are clicking custom buttons like “Contact Us” or “About Us” on your page.
Custom
Button Clicks
This feature gives you insight as to how well the “next step” on your company page is performing.
EFFECTIVENESS
Is your call-to-action button effective?
Is your company page ultimately resonating with your visitors and prompting them to get more information from your site?
Tracking custom button clicks will let you know how CTAs are performing.
Effectiveness
EXAMPLE
Here’s an example of effective conversion rates.
If you:
Example
and one follower clicks to your site
add two-page followers each month
As a baseline, the custom button clicks give more insight into how well your audience is responding to your company page as a whole.
50%
it wouldn’t count as conversion rate if you started ramping up follower acquisition numbers.
Visitor
DEMOGRAPHICS
Knowing the visitor demographics for your company will tell you exactly who is visiting your page.
Visitor
Demographics
This will show whether your content is reaching your target audience and the type of visitors you’re attracting.
Analytics
FEATURE
Analytics Feature
This analytics feature allows you to view Company Page visitors based on industry, company name, job function, size of company and more.
VALUE
LinkedIn’s value is rooted in its database. If you are targeting other businesses or business professionals, there is no better place to be.
Value
By keeping tabs on the types of people and companies visiting your page, you can make sure your message resonates with the right prospects.
Engagement
ENGAGEMENT
This will show you exactly which published content pieces are getting the most views, shares, likes, and comments.
Useful
NUMBERS
Useful
Numbers
While these numbers may seem like simple vanity metrics, they are useful at determining what your audience best responds to and their interests.
New
FOLLOWERS
New
Followers
The more engagement you can generate on an update, the more likely the update will generate new followers for your page.
This information will give you more content ideas down the road, or insight into higher-performing copy or images you used in your status updates.
ANALYSIS
Analysis
Reviewing recent engagement metrics on published content gives clear direction on how to construct updates AND select topics that followers and audiences most want to hear about and share.
Compare
METRICS
Compare
Metrics
This information is valuable for a variety of reasons, such as competitor research, finding potential prospects that are interested in similar products or services to yours, and getting ideas for content that resonates best with your ideal audience.
Comparison
CHART
Linkedin gives you the ability to view a comparison chart with different companies that are similar to yours.
Comparison
Chart
DATA
Data
With this data, you’ll be able to measure how you stack up against the competition.
This data includes total followers, new followers, number of updates (how often they post), and the engagement rate on competitors' posts.
This data will give you insight into your competitors' posting habits, performance, and company growth.