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Bargaining Power Suppliers (weak force)

Bargaining Power Customers/Buyers (strong force)

Porter's 5 forces

• High substitute availability (strong force)
• High quality of information (strong force)
• Moderate switching costs (moderate force)

• Low forward integration (weak force)
• High supply Stability (weak force)
• Moderate size of suppliers (moderate force)

Competitive Rivalry or Competition (strong force)

Goals

• High Number of Firms (strong force)
• High availability of substitutes (strong force)

Threat of Substitution (moderate force)

Threats of new entry (moderate force)

• Moderate switching costs (moderate Force)
• moderate substitute variety (moderate force)
• high substitute availability (strong force)

• Moderate economies of scale (moderate force)
• Moderate switching costs (moderate force)
• High cost of brand development (weak force)

Separated Design Elements:

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