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Effective Slogans
1
Transcript
Slogans
LI: We are learning about what makes an effective slogan.
SC: I can identify what makes a slogan effective.
Thank You!
Why are slogans important?
- to make the product attractive to the buyer
- the persuade someone to buy the product
Why are Slogans Important?
What Makes a Slogan Effective?
Honesty
What Makes a Slogan Effective?
Good slogans use:
- alliteration
- humour
- honesty
They are short and snappy to hook the reader in quickly.
Humour
Examples of Alliteration in Slogans
Alliteration
- Don't Dream it. Drive it (Jaguar)
- Outwit. Outplay. Outlast. (Survivor TV show)
- Pleasure is the path to joy (Haagen- Dazs)
Examples of Humour in Slogans
Humour
- I'm cuckoo for coco puffs! (Coco Puffs cereal)
- Keeps going and going and going. (Energizer)
Examples of honesty in Slogans
Honesty
- Melts in your mouth, not in your hand (M&M's)
- Twist the cap to refreshment (Coca-Cola)
- Good to the last drop (Maxwell House Coffee)
Examples of Slogans that are Short and Snappy
- Eat Fresh (Subway)
- Make Believe (Sony)
- Jus Do It (Nike)
Short and Snappy
Task
Slogan Task
With a partner, you will choose a product provided by the teacher. You will write your own slogan about the product following the success criteria.
SC: I can write an effective slogan using:
- alliteration
- humour
- honesty
- short and snappy
Once you and your partner are happy with your slogan, find another group and peer assess.
Be creative, and have fun!!
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