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In 1873 the Deer Park Hotel served its own water to traveling visitors
Overtime they added "natural springs" to their amenitites
They started bottling water from the nearby Boiling Spring
By 1905 they started serving it on their trains and bottling it for people.
http://www.deerparkwater.com/
Where their springs are located
13 Springs in total along the Eastern Seaboard
Where their springs are located
13 Springs in total along the Eastern Seaboard
http://www.deerparkwater.com/
Found that 65.5% of the industry was still water
This helped correlate Deer Park Water to the industry of bottled water
http://clients1.ibisworld.com.pitt.idm.oclc.org/reports/us/industry/majorcompanies.aspx?entid=286#MP9051
http://clients1.ibisworld.com.pitt.idm.oclc.org/reports/us/industry/majorcompanies.aspx?entid=286#MP9051
http://clients1.ibisworld.com.pitt.idm.oclc.org/reports/us/industry/majorcompanies.aspx?entid=286#MP9051
Deer Park owned by Nestle= 30.3%
Aquafina owned by PepsiCo= 29.7%
Dasani owned by Coca-Cola= 29.1%
Great Value owned by Walmart= 1% or less
http://clients1.ibisworld.com.pitt.idm.oclc.org/reports/us/industry/majorcompanies.aspx?entid=286#MP9051
Size: 12 oz Product Type: B2C and B2B
Product Strategy: Market Development
Target: Higher class families Point of Difference: Spring water
Frame of Reference: All companies that produce water products
Producer--> Consumer
Producer--> Wholesaler--> Retailer--> Consumer
Intensive Distribution Strategy
https://www.deerparkwater.com/products/
Promotional Items: Coupons
Social Media: Facebook, Instagram, Twitter and Youtube
Commerical: https://video.search.yahoo.com/yhs/search?fr=yhs-Lkry-SF01&hsimp=yhs-SF01&hspart=Lkry&p=deer+park+commericals#id=1&vid=8fba56d004586e971376416b05d7f3ad&action=click
Size: 12 oz
Product Type: B2C & B2B Target: Higher class families
Frame of Reference: All companies that produce water products
Point of Difference: Cleaner and purer kind of water
Product Strategy: Market Development Producer--> Consumer
Producer-->Retailer-->Consumer
Intensive Distribution Stategy
Promotional Items: Coupons online
Social Media: Twitter, Youtube and Facebook
Commerical: https://www.youtube.com/watch?v=cbvGgRK7tMc
Size: 12 oz
Product Type: B2C Convenience Target: lower class families
Frame of Reference: all companies that produce water products
Point of Difference: prices very low compared to competitors
Product Strategy: Market Penetration
Distribution: Producer (Walmart)--> Consumer
Exclusive Distribution Strategy
Promotional Item: No coupons just on display at walmart
Social Media: On Walmarts website
Commerical: No Commericals have been done
Deer Park & Aquafina were equal in price
Great Value was the cheapest
94 Respondents
60 were women
34 were men
To the right are the results and they were ranked from 1 being the worst and 5 being the best
Deer Park won in Quality
Aquafina won in Price
Compared Price and Taste