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Wireless Telecommunications Industry Analysis
Definition:
Companies who operate and maintain switching and transmission facilities to provide direct communications through airwaves.
Primary Activities
Mobile telephony - Cellular telecommunications services (e.g. voice and text messaging)
Internet Access Services
Reselling Services -The outsourcing of already purchased capacity and selling it to other consumers
Structure
Growth Rate
Market Size
Competition
Conduct
Life Cycle Stage - Mature
Industry at a Glance
Costs
Political: Trade war with China may keep industry from expanding into a market with 1.368 billion people
Economic: Fears of recession are looming. GDP for U.S. and U.S. allies has been slowing recently
Social: Baby boomers consistently becoming more tech savvy
Technological: 5G will change the processing speeds and download speeds via data without using WiFi
Legal: FCC may become more strict after merger of T- mobile and Sprint
Environmental: Verizon has started investing in green energy, will expect to generate 50% of current electric energy with green energy by 2025
.3
High
Threat among existing Competitors
Power of Buyers
.2
Moderate
Threat of New Entrants
.2
Low
Power of Suppliers
.2
Moderate
Moderate
.1
Threat of Substitutes
Verizon
AT&T
T-Mobile
Sprint
Reliability, speed, customer satisfaction and value
Their value comes from future cash flows and market power
Future growth
ROA: 5.9%
ROA: 3.5%
ROE: 29.7%
ROE of 10.2%
ROI of 5.9%
ROI: 12.2%
Net profit margin: 12.2%
Net Profit margin: 10.6%
Not all 5G is built the same
Verizon is the only company to use millimeter wave 5G (6GHz and above)
Sprint has suspended its 5g deployment pending the merger
All other companies currently use a sub 6GHz (low band) spectrum
AT&T has tried to gain a marketing advantage with its 5Ge campaign
- Key success factors state the important elements required for a company to compete in its target markets.
- What companies must do, and do well its goals.
-EX: Verizon’s service coverage
covers 70% of the united states
With 4G LTE network.
-EX: Tangible: Color, size, data
storage
Intangible: Social status
-shifts in technology
-changes in regulation
Moses, J. (2019, August). Wireless Telecommunications Carriers in the US . Retrieved February
2020, from https://my.ibisworld.com/download/us/en/industry/1267/1/0/pdf
(n.d.). Retrieved from https://my.ibisworld.com/us/en/industry/51721/industry-at-a-glance
Holst, A. (2019, September 13). US wireless/mobile subscribers by carrier 2018. Retrieved from
https://www.statista.com/statistics/283507/subscribers-to-top-wireless-carriers-in-the-us/
https://www.whistleout.com/CellPhones/Guides/verizon-coverage-map
https://smallbusiness.chron.com/key-components-competitive-success-business-604.html
https://www.statista.com/statistics/283507/subscribers-to-top-wireless-carriers-in-the-us/
https://rootmetrics.com/en-US/content/review-of-the-us-mobile-landscape-US-1H-2019