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About us
Karisma Cosmetics is Abuissa Holding’s own developed multi-brand beauty concept founded in 2002 .
Catering to a gap in the market for young women of the region. With a strong presence across Qatar, the well-known cosmetics concept is the first of its kind in the region, rapidly growing since its inception to seven locations across Qatar.
About us
Filled with the latest assortment of affordable prestige brands and trend information for beauty, Karisma Cosmetics offers an interactive shopping environment.
The specialized training program ensures the beauty team is well versed in product knowledge and customer service .
Karisma’s valued suppliers and employees form the foundation of the continued success of the market leading concept.
Customer profile
Customer profile
Target segment
- 90% women 20% male
- 25-35 year old
- All ethnicity
- She’s just starting her own journey
- She's leaving her print on the world.
- Independent women , she’s trendy and loves a challenge.
- She’s not afraid to show her personality.
Product offering
Product offering
Marketing Mix strategy
- Product : Internationally recognized brands , variety, quality, design, features, brand name, packaging, services .
- Price : List price, discounts, allowance , payment methods , F.O.C - G.W.P's .
- Place : Prime Locations , event coverage, warehouse facilities , distribution opportunities ..
- Promotion : Promotions , Bi- yearly sales , online competitions , home delivery , advertising, public relations ..
Over 100 internationally recognized brands .. and many more
TPSY Positioning
Locations TPSY
High foot traffic convenience shopping malls
- Tawar Mall
- Doha Festival City
- Hyatt Plaza
- The Mall
TPSY Competitive advantage
- 1st Korean Brand within Karisma
- Product differenciation ( Dash lip marker , eraser .. )
- Product offering meets demand
- Differentiation strategies
Social Media
- Our social media platforms offer customers a chance to connect with us directly.
- We use our portals as a way to make them part pf the Karisma family .
- Instagram , Facebook and Whatsapp are the online tools we use .
- 28.3 k Followers on Facebook
- 4 k Followers on Instagram with 23% growth rate .
Social media
Action plan
Action plan
- TPSY Marketing service strategy
- Brand Launch action plan
Marketing service strategy
Services marketing strategy
Customer service added value
TPSY will have exclusivity on the below services :
- 1 Beauty adviser for TPSY
- Staff incentive
- B.A will be equipped with M.U.A belt with TPSY products only
- Buy 2 TPSY get 1 Skin Analysis consultation for free
Brand Launch action plan
2019 Action plan
Internal process
Pre -Launch
Launch
Post Launch
PRE - LAUNCH
TPSY EVENT LAUNCH
POST LAUNCH
Internal process
What we need :
- Store displays information :
(Dimensions , volume , storage capacity..)
- Gifts with purchase
- Signage , stickers ..
- Social media posts HD - 30 in total
- Items must have Arabic printed on them ( ex : lipstick )
- High definition images ( 30 total )
- Permission to re-post
- TPSY Digital artwork pattern print - PDF format
- Tag & Win competition prizes ( 3 in total )
- Additional testers
For all internal process our departments will require additional procurement information .