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The Cat Cafe

Anthony Stergiu Jordan McLean Amanda Milmine

Xingjia Li

What is the Cat Cafe?

Introduction

The Cat Cafe is a restaurant that will operate in the heart of downtown London, serving as a late night cafe for the nights out on the bar and an early morning wake up call for the impending hangover the next day.

Our cafe contains an array of cats and kittens to provide a calming, relaxed atmosphere where animal and coffee lovers alike can enjoy themselves.

Anthony Stergiu

Anthony Stergiu

Strengths

Experienced with financial matters

Tons of experience working in cafe's

Tons of customer service experience

Come from a line of restaurant owners

No management experience

Low patience

Easily sidetracked

Allergic to cats

Weaknesses

Jordan McLean

Jordan McLean

Management Experience

Tons of customer service experience

Experience in POS systems and business administration

Strengths

Familiar with London and surrounding areas

Never worked in a cafe

Not a fan of cats

No food service experience

Weaknesses

Amanda Milmine

Weaknesses

Strengths

VS.

No experience with baking

Has cafe experience

No management experience

Experience running businesses

Great customer service skills

Experience with animals

Xingjia Li

Weaknesses

Strengths

VS.

Never worked in a cafe

Good with cats

Not 100% fluent in English

Highly motivational

Bilingual

Very patient

Target Market

Market

Primary Target Market

Our Primary Target Market

"Grads and Pads"

College and University students

Millenials and Generation Z

Progressive views, favour organic and homegrown over corporate

Secondary Target Market

Our Secondary Target Market

Slightly older singles and single parents

1.

Occupy the surrounding townhouses and apartments

2.

Young enough for bars

3.

Favours "green" and organic

4.

Location

748 Richmond St.

Location

Location Specs

Locations Specs

10,400 Square Feet

30 Year Mortgage

On the corner of Oxford and Richmond

Total of 5 floors of various sizes

Estimated net income of over 71,800 based on location

Why

Why this location?

Tons of foot traffic

1.

Surrounded by a large portion of our target market

2.

Near the late night bars

3.

Close to both Fanshawe and Western

4.

Operations

Employees

Our employees

Pay per hour

Monthly salary

Yearly salary

Job Title

37,440

Manager

18

3,120

Middle Manager

29,120

2,426.67

14

Middle Manager

2,426.67

29,120

Middle Manager*

2,426.67

29,120

14

23,712

Barista

11.40

1976

1,976

23,712

Barista

11.40

1,976

23,712

Barista

11.40

14,227.20

1,185.60

Barista (Part time)

11.40

14,227.20

11.40

Barista (Part time)*

1,185.60

Management style

Our Management Approach

Head Manager

  • Administration
  • Orders
  • Hiring

Democratic

Middle Manager

  • Training
  • Scheduling shifts
  • Overall supervision
  • Opening and closing the store

Laissez-faire

Barista

  • Taking orders
  • Making drinks
  • Entertaining customers
  • Overall front line tasks

Costs

Costs

Cost estimation over five years

Cost estimation over five years

Cost

Time (years)

Cost Analysis Facilities

Cost Analysis Facilities

Cost

Due date

Type of Payment

Mortgage

30 year amortization

$989,000

Initial payment

$49,450

Down Payment

Monthly

$6,185.67

Principle and Interest

Cost Analysis Inventory

Cost Analysis Inventory

Total cost

Quantity

Price per unit

Item

$374.75

30 lbs

$62.46 Per 5lb

Coffee

Espresso

30 lbs

$9.09 per lb

$272.40

$8.99 per box

40 boxes

Assorted Tea

$359.64

$358.5

30 bottles

Assorted Syrups

$11.95 per bottle

$499.99 per unit

2 units

Espresso Machines

$999.98

5 bags

Milk

$5.13 per bag

$25.65

5 bags

$8.97 per bag

$44.85

Lactose Free Milk

$2435.77

Total Costs

Revenue

Things to Consider

Things To Consider

Estimation through comparison

1.

Exposure and advertising

2.

Initial hurdles

3.

Location and customer attraction

4.

Estimations

1.

Estimated Revenues

Our competition earns ~ 1,500,000 annually

We estimate our gross revenue to be one third of our competitions within our startup year

Due to our location we believe we can earn even more

In total we estimate between 500,000 - 750,000 in our first year

Questions

QUESTIONS

?

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