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Session 18 and 19
20
Snapchat
IS SNAPCHAT STILL RELEVANT?
Snapchat has not quite kept up with the rapid growth of other platforms like Facebook and Instagram, which have all adapted and evolved a little more. The creation and popularity of Instagram Stories and then Facebook Stories didn’t help Snapchat, instead stole its audience by copying its best features and maybe even improving them a little bit. Last year, Snapchat actually shrunk by 3 million users, falling to 191 million daily active users.
So the platform isn’t doing quite as well as others out there, BUT it’s important to note that those numbers are still massive. We know that the engaged audience that’s stuck around is still loyal and enthusiastic. Other than that, 38% of snapchatters do not use instagram at all.
So yes, Snapchat is still definitely worth it if it’s a good fit for your business.
STATS
1.
More than 10 billion daily video views on Snapchatxt
2.
18% of social media users also use Snapchat
3.
78% of 18-24 year-olds use it regularly. (more than IG)
4.
76% of Snapchat users also online shoppers
5.
More than 10 billion daily video views on Snapchat. text
Snapchat Features
- Images
- Videos
- Snaps
- Stories
- Discover + Live
- Drawing Tools
- Text Ad ins
- Emojis
- Change View Time
- Public Profile
- Chat
- Stickers
- Audio/Video Notes
- Audio/Video Calls
ICONS
Developing a Strategy
- Offering coupon codes
- Connect with influencers
- Build anticipation
- Target the audience that’s there
- Interview a senior
- Play a game
- Takeovers
- BTS
While a lot of social media platforms offer something unique while still functioning in a similar way, snapchat functions differently. Going viral isn’t the objective; getting your content to those who will engage with it is the only goal here. Here are some tried and tested strategies include:
Snap Ads
- Snap Ads
which work a lot like Instagram’s Ads and will appear in between users’ organic Stories.
- Snapchat Collection Ads
which work the same way but let you feature different products on the ad itself.
- Snapchat Story Ads
which appear on the Discover page next to popular content.
- Snapchat AR Lenses
which are interactive and can be used for users to create their own Snaps. Costs start at around $10.
- Snapchat Filters
which allow you to create branded, sponsored filters people can add to their own content and give you UGC. Costs start at $5.
- Snapchat Commercials
which are 6-second, non-skippable premium video content. There is no reliable, consistent data on the cost of these yet, but they’re likely one of the more expensive ads options.
Using Twitter for Business
Depending on your goals, company size, and industry, you may or may not choose to work through each of the following steps (or you may have already completed some of them), so tailor them to your needs.
FEATURES
- Customize and brand your profile
- Create Twitter Lists
- Advertise on Twitter
- Drive traffic to your website
- Use Twitter Moments
- Get verified on Twitter
- Focus on building your follower count
TIPS
TIPS
- Use keyword targeting in your Twitter Ads
- Implement hashtags
- Organize a content sharing schedule
- Create a Twitter campaign
- Write a strong profile bio
- Use images and videos
- Interact with your followers
- Share media mentions
- Keep an eye on your competitors’ Twitter accounts
- Focus on followers’ interests and needs when creating content
- Promote your events
- Check your direct messages regularly
- Keep track of your analytics
Twitter Ads
Using Twitter Ads is an easy way to get your tweets in front of the audiences that don't yet follow you, which is particularly useful for generating new leads for your business.
Promote Mode
Promoted tweets are paid advertisements that Twitter places in front of your target audience based on their interests or location. Each ad supports a single tweet, and you can customize the audience of each individual ad. Currently, businesses can only promote tweets in the U.S., U.K., and Japan.
Promoted tweets currently cost a flat monthly fee of $99 per month. Each new tweet you promote will carry a separate monthly fee. Unlike Twitter Ads campaigns, promoted tweets currently cost a flat monthly fee of $99 per month. Each new tweet you promote will carry a separate monthly fee.
Twitter Ads
Twitter Ads
6. Select the creatives you'd like to run with each ad group.
7. Review and launch your campaign.
1. Select your Twitter Ad's objective.
2. Fill in the details your ad campaign.
3. Create an ad group within your campaign.
4. Set bid details
- Automatic
- Maximum
- Target
5. Select your target audience for each ad group.
- Demographics
- Keywords
- Interests