Product Launch

FOUNDERS

1.Krati Gupta

2.Shipra Mittal

3.Shikhar Saraf

4.Abhishake Marick

5.Ojas Patil

6.Abhishek Bojja

1.Chef Level Recipes and ingredients delivered to home at affordable prices.

2.People in middle income group and young demographics

Make my meal has emerged as the market leader in its new category.

3.Subscription based models help Make my meal retain customers.

Key Partners

Funding Partners - Investors,Family & Friends

Professional Partners - World Famous Chefs

Payment Partners - Paytm,Phone Pe,LazyPay

Delivery Partners - Dunzo, Delivery boys

Logistics Partners - Frost India

Material Partners - Suppliers, Local Small Scale producers

• Hashtag campaign

What? –

Successfully running a hashtag campaign requires clear direction. Rather than adding as many hashtags as possible, it’s important to have our Key performance indicators and data direct along the way.

Hashtag games a re life events that take place on twitter, created by individuals who want to share their hashtag with the world. Also, this is a popular way to engage users with a hashtag game of style in congruence with our brand

OUR KPI’s –

o Shifting from Products to Customer relationship

o Maximize Product margin and maximize use and retention

o Launch new recipes and continuously deliver new value

o Supply economies of scale and demand economies of scale

When? –

The campaign will be launched 1st Feb and span till 10th Feb.

Why games Is a powerful tool for marketing our brand and products to get some of the most Twitter traffic. Hashtags such as #mealsmadeeasy with the intention of preparing easy recipes at home and describing that food item.

Where? –

These games will be launched on Digital media platforms such as Instagram, Facebook and Twitter

Whom? –

These games are designed for people for whom we are putting content and for those searching for keywords and phrases associated with our brand.

• The Valentines Week Special

What? –

Valentine’s Day market in India is valued at Rs 15 billion.

From red roses to teddy bears and cakes, the gifting preferences hasn’t undergone many changes in the country. At the same time, red roses and chocolates have also become items which accompanies expensive gifts.

The popularity of e-gift items and gift cards are also on the rise.

Reportedly the Indian gift card market is expected to reach $80-85 billion by 2024. Brands are also set to welcome Valentine's Day with offers and campaigns focusing on the target customers.

Hence we are designing special customized hampers for couples to gift each other during valentines week. Also, Valentine’s special gift cards. We are also going to conduct and organize cooking competitions in malls wherein your special someone can participate and cook for their loved ones.

Also, there will be cake cooking competitions in which we will ask people to send in their unique cake recipes and with the help of online polls, top 10 most voted recipes will be cooked on valentines day in malls to be displayed.

Based on the number of shoppers voting the prepared cakes, we will announce the winners on social media and they will get special gifts.

When? –

11th to 16th Feb 2019

Why? –

On valentines week we’re not only competing with all the other shops but we’re also competing with all the options they have to get meal

Valentines week is a wonderful opportunity to captivate customers with a themed email marketing campaign and such events

A clever promotion and an integrated social media strategy will drive awareness and business

Where?-

Malls and Social media platforms

Whom? –

For the Couples who are in a long distance relationship and for those who would like to customize their gifting with the help of our team to make the best experience.

• The Download special ( Poster Scanning)

What? –

Due to growing smartphone -browsing crowd and the ability of phones to scan QR codes we are able to leverage this feature into are marketing.

A good way to get our brand discover in the offline world is to create a brochure or flyer with a QR code. This QR code can link to the website, coupon or even contest. We want to get them excited about what we can offer and include some explanations about why they should scan the QR code we are providing. By this we are able to conduct contests in which the customers can scan these codes and earn points depending on the number of scan they do in a week. Then they can redeem these points to order hampers.

When? –

1st Feb – 31st March

Why? –

Brand awareness is crucial for a company and QR codes are the new way to show your company to the world, or at least that is what tons of marketers from different companies think so.

QR codes can provide more information about the product or service without a sweat, and the information quickly goes to the user’s device.

This type of marketing strategy enables our brand to transfer information to the user.

Aside from saving time and energy, it also allows us to properly measure our marketing campaign, as QR codes provide data that we need. They go through our system and can be further examined through our analytics.

Where? –

Throughout Pune and Mumbai Cities on all ad posters, canvas, hoardings, etc

Whom?

For all Mobile Users

• Treasure Hunt Special

What?-

It is an different type of game where players have to find out hidden ingredients and places by following series of dishes . it is an indoor activity it can be played in a malls or grocery stores. It can be played in a specific area , which would make the participants the work of hiding the clues harder.

When?-

15th – 25th march

Why?-

Brand awareness is the main concept of this activity .

Such events prove beneficial to get the audience engaged with the product that we are marketing. It also creates great opportunity to interact with the audience through clues that we are providing to them.

Where? –

Malls, Grocery Stores (Star Bazaar, D Mart)

Whom? –

Target Audience

NETWORK OF SUPPLIERS

We source high quality ingredients from our network of farmers, fisheries and ranchers.

Our suppliers never use any added hormones or sub-therapeutic antibiotics, and Make My Meal ingredients is certified “Best Choice” or “Good Alternative” by the FSSAI, AGMARK and APEDA– a highly respected autonomous bodies under Ministry of Health & Family Welfare, Government of India

WAREHOUSES AND FULFILMENT CENTERS

Automated warehouse and fulfillment centers will be spread-out all-over Pune and Mumbai.

• Location of Fulfilment centers in Pune:

1. Kasarwadi

2. Dange Chowk

3. Viman Nagar

4. Kothrud

• Location of Fulfilment centers in Mumbai:

1. Andheri East

2. Kandivali

3. Thane

4. Vashi

5. Powai

These Fulfilment Centers are intended are designed to service direct – to – Consumer commonly known as B2C

Inbound inventory shipments arrive at fulfilment centers, but they ship out as a parcel sized shipment to customers

A fulfilment center is intended to store inventory for a minimal amount of time, fill e – commerce orders and ship orders directly to customers.

CATALOGUE OF RECIPES

It is a collaborative effort between our team and Chefs, Home cooks who provide us with recipes which we constantly keep on updating weekly so that our customers will never run out of choices and preferences.

If you have a good recipe in your mind, you can simply visit our website and pin your recipe and also share with us any recommendations for recipes already mentioned on the web page

www.makemymeal.in

Make My Meal

Download our app

1. Control of Supply chain – Our model centers on delivering fresh ingredients. To maintain control of quality, we will manage our own distribution channel.

2. Bulk purchasing, portioned delivery –

a. Our model is based on the idea of reducing food waste. At each fulfillment center, workers on assembly lines pack boxes with poultry, meat, vegetables and condiments to be delivered anywhere.

b. Purchasing in bulk allows the company to negotiate prices with farmers, who are happy to receive a slightly lower price for a guaranteed volume.

c. Everything customers receive is Pre -measured to the precise proportions the recipe requires, meaning less spending on unnecessary produce and less food waste.

3. Data analysis– We will collect data on our customers that allows for predictive modeling of demand.

a. Internal suite of tools that manage the workflow of purchasing, fulfillment operations, e-commerce and order processing, shipping software, customer service software will enable us to keep track of our progress and streamline operations

4. Supporting Suppliers – We will negotiate with farms to source ingredients and also work coldly with farmers on crop rotation and management.

a. This will allow us to work with farmers to plan production in a way that is more seasonal, more efficient and utilizes their resources better all of which results in higher quality crops at lower prices for customers

QUARTER

PLANNING

1. ADVERTISEMENTS THROUGH HOARDINGS,

2.FOOD VANS,

3.CABS,

4.BUSES FLEA MARKET PROMOTION,

5.PROMOTE THROUGH INFLUENCER'S ,

6.OPINION LEADERS,

7.BLOGGERS & SPREAD WORD OF MOUTH ABOUT MAKE MY MEAL.IN,

8.COLLEGE FEASTS AND LIVE EVENTS,

9.NEWS PAPER , ADS

10.TV EVENTS

After the launch of our product the quarter 1 begins from the month of October and will last till the completion of the month January the reason for being taking this as our Quarter 1 is that in this following four months we would create a rapid word of mouth which will help in maximizing our download count and would give some free samples on the time of the download by the customer which would help in creating brand awareness in the target market .

QUARTER 2

PLANNING

The reason for choosing only two months is the reason being the long event list in the Quarter 2 months and which will engage more consumer adaption for our products

1. HASHTAG GAMES (1-10 Feb) , (#mealsmadeeasy)

2. The Valentine day special (11 – 16 Feb) ,

3. The leap year program (29 Feb ) ,

4. The women day special (8 march) ,

5. The download special (Through posters scanning) (1 Feb – 31 mar) ,

6. The treasure hunt special (15 – 25 mar),

7. Through the Super Market campaign, (1 Feb – 31 mar)

QUARTER 3

PLANNING

This quarter consists of 3 months which would totally focus on targeting of the competitors by attracting consumer with a proper marketing strategy.

1.SUPER MARKET INSIDE STORE (TO HAVE A REACH ON CONSUMERS),

2. APPROACH GYMS & IT PARKS,

3. NEWSPAPER INSERTS (QR CODES),

4.INTRO TO DELIVERY PARTNERS,

5.Distributing membership card to those customers who contributed in the campaign during February & March by lucky draw. (100 in both city)

QUARTER 4

PLANNING

A period of four months will help in achieving better sales in order to get profits as soon as possible for the company.

1. REFERRAL CODES

2. SUBSCRIPTION ( weekly & monthly)

3.OFFERS AND DISCOUNT

4. Live videos with customer

5. Different customer review (#merikahani) (#featuredcheffriday)

6. Promotion about upcoming meals through App.

7. Offers for members (membership card

5 W's

WHAT?

WHEN?

WHY?

WHERE?

WHOM?

WHAT?

Activities like

A. HASHTAG GAMES (1-10 feb) , (#mealsmadeeasy)

B. The Valentine day special (11 – 16 feb) ,

C. The lip year program (29 feb ) ,

D. the women day special (8 march) ,

E. the download special (Through posters scanning) (1 feb – 31 mar) ,

F. the treasure hunt special (15 – 25 mar),

G. Through the Super Market campaign, (1 feb – 31 mar)

WHEN?

In the month of Feb & March which is basically of Quarter two ( Play With Brand)

WHOM?

As we are providing the ready to cook food which will give the benefit to consume the healthy food with no preservatives added. So we are targeting the people who is far away from there home for the job or study. That’s why we selected the students, Married couple ( Both working ) & the unmarried people that why we select the two cities Mumbai & Pune as we know Mumbai have a huge population of working class and the pune is it hub as well as the education hub.

WHY?

As our target audience is between age group of 18-49 years that why we targeted the malls and the social media. This will help us to increase the awareness and the downloads of our app.

WHERE?

We are targeting the malls of pune & mumbai and the Social media as we can find the more people of our target audience on this place.

Quarter 1

Quarter - 2

Quarter - 3

Quarter - 4