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SERVICES PROPOSAL

TRM Technologies Inc.

Full Audit Results

Let's go through your audit results.

Note - all links expire in 30 days.

Full Audit Results

Branding Checklist

Is your visual brand consistent?

https://grda.co/2wO1bLm

Branding Checklist

Brand Reputation Audit

How does your brand score?

https://grda.co/2wfz03v

Brand Reputation Audit

Competitive Analysis

Let's see what your competitors are doing.

https://grda.co/2xV1UrV

Aspirational Analysis

Apple

https://grda.co/2gR2F17

Aspirational

Analysis

Google

https://grda.co/2wOnj8x

Virgin Mobile

https://grda.co/2eSOqIz

Quantitative & Qualitative Analysis

How do your numbers stack up?

https://grda.co/2jcAKt5

AUDIT SUMMARY

AUDIT SUMMARY

Concern 1

Concern

Inconsistency in branding and digital presence management.

Recommendation

A branding cleanup including updating all visual elements and development of branding guidelines and pre-defined templates.

Business Outcome

Brand consistency and strength.

Concern 2

Concern

Inconsistent performance management.

Recommendation

Develop strategy and guidelines for content creation and posting.

Business Outcome

Defined expectations and predictable content. No more searching for ideas.

Concern 3

Concern

Lack of online presence.

Recommendation

Ensure your brand has a presence on all suggested online platforms, and tailor content for each audience.

Business Outcome

With a larger audience, your brand will obtain more recognition, more trust, and more leadership.

SOCIAL MEDIA OVERVIEW

Social Media Overview

Comments

Subject

Status

Poor

Inconsistency with brand elements across all platforms. Quality and sizing varies, and brand is becoming diluted.

BRANDING

CHECKLIST

Audience rarely engages, and when they do, there is no acknowledgement from brand.

Bad

ONLINE ENGAGEMENT

Content is inconsistent and not posted regularly.

Poor

CONTENT MARKETING

Need overall strategy in place with reports and reviews.

Poor

PERFORMANCE MANAGEMENT

SCOPE OF WORK

SCOPE OF WORK

Quantitative & Qualitative Analysis

Social Media Audit

A count of to-date followers

Review of current content for breakdown of content type (videos, quotes, recipes, etc.)

Review of response level with fans

Review of most popular content (within

90 day window)

Review of brand strengths

Example Here: https://grda.co/2uGt6JJ

Branding Checklist

Review of all current social media channels to ensure that graphic branding is consistent and appropriate mediums

Example Here: https://grda.co/2vMFJTS

Branding Checklist

Brand Reputation and Report Score

Brand Reputation and Report Score

A review of how the world sees you, how prospective clients see you, and how career candidates see you

Provide a breakdown of reviews and overall ratings

Review of forum mentions and the overall sentiment

Example Here: https://grda.co/2h63V0f

Competitor Analysis

Review of competitor’s content and posting frequency

Review of number of followers and level of engagement

Example Here: https://grda.co/2tG3paR

Aspirational Analysis

Review of current content for breakdown of content type (videos, quotes, recipes, etc.)

Review of response level with fans

Review of most popular content (within

90 day window)

Review of brand strengths

Example Here: https://grda.co/2uBpQAN

Quantitative & Qualitative Analysis

Quantitative & Qualitative Analysis

A count of to-date followers

Review of current content for breakdown of content type (videos, quotes, recipes, etc.)

Review of response level with fans

Review of most popular content (within

90 day window)

Review of brand strengths

Example Here: https://grda.co/2uGt6JJ

Social Media Strategy

Social Media Strategy

We'll take some time to get to know you and your brand. By interviewing you and your team, as well as the audit results, we'll provide you with a social media strategy to guide all your online efforts.

Example Here: https://grda.co/2xUPiBe

Content & Visual Guidelines

Content & Visual Guidelines

We'll get you set up with content templates and visual brand guidelines

Example Here: https://grda.co/2xUSoFc

Need More?

Need more?

If you think you need some more guidance, don't worry!

We also offer quarterly check-ins, so you can always make sure you're on the right path.

MOVING FORWARD

MOVING FORWARD

Based on your requirements, we want to build your brand’s strength for you.

Below outlines who will be responsible for each aspect – but don’t worry, we’ll stick with you all the way.

Services Breakdown

Recommended Services

Recommended Services

LEVEL THREE

1 Brand

Content Marketing

Content Calendar Creation

Social media posts

Articles/blog posts

20/mo

2/mo

Social Media Service Desk

Project and support requests

Content review and approvals

Social media inquiries

Included

Community Management

Customer service

Social media monitoring

Onboarding

Brand Guidelines

Branded templates and visual element clean up

Social Media marketing strategy

Policy and procedure creation

Profile Set-Up

Social Media Engagement Workshop

Performance Management

Strategy review

Audience feedback

Analysing data

Monitoring analytics

Quarterly Social Media Training Workshops

$2,100

one time

$2,438/mo

View the full proposal here:

https://grda.co/TRM-ServiceProposal

Pricing

Need another option?

Need a little less commitment?

Full Social Media Startup Services including additional quarterly checkins - $3500

View the full proposal here:

https://grda.co/2gQXQ8a

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