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Horne Law - Period 4
1
Online Display Campaign
Period 4 Insights
Insights
Targeted Online
Display Campaign
December 19th through January 15th
Data Overview
Period 4 Data
Able to serve the full impression allocation plus an extra 2k free of charge!
Big Picture Data
226,979
141
0.06%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
A increase from the previous four week period!
Performance by Tactic
Curated Audience Targeting (All)
Curated Audience Breakdown
Imps. Won
200,983
CTR
.06%
Total Clicks
117
Ad Click Retargeting
Targeting Tactics
Total Clicks
19
CTR
.26%
Imps. Won
7,395
Website Retargeting
Total Clicks
0
Imps. Won
0
CTR
-
Retargeting Pixel remains inactive
Geofenceing (All)
Total Clicks
5
Imps. Won
18,601
CTR
.03%
Curated Audience Breakdown
Top Curated Audiences
Audience Groups
Specific Audiences
eXelate - Intent - Legal Services
Curated Audiences - Legal Searchers
Dstillery - Legal Advice Researchers
Imps. Won
113,123
CTR
.05%
Total Clicks
62
Dstillery - Legal Help Seekers
Adstra - Females 25-34 / 25-44
Curated Audiences - Females/Reality TV
eXelate - TV Viewship - Reality Comp.
Imps. Won
87,860
CTR
.06%
Total Clicks
55
Oracle - TV - Reality
Geofencing Breakdown
Geofencing Overview
Top Two Geofences (by volume)
Geofencing - Colleges
Georgia Southern
CTR
.03%
Imps. Won
12,819
Total Clicks
4
Savannah State
Geofencing - Hospitals
Liberty Regional
CTR
.02%
Imps. Won
5,519
Total Clicks
1
Memorial Health
Geofences - Urgent Cares
AppleCare - Abercorn
Total Clicks
0
Imps. Won
57
CTR
-
St. Joseph's - Pooler
Geofencing - Churches
Jonesville Baptist Church
Imps. Won
206
Total Clicks
0
CTR
-
First Tabernacle
Performance by Device
Imps. Won 19,569
Imps. Won
198,610
Imps. Won = 8,800
Device Data
Clicks = 0
Clicks
114
Clicks
27
CTR = -
CTR
.06%
CTR
.14%
We drastically reduced total desktop impressions and will push them toward other devices going forward
Geo Insights
Geo Report
The heat map on the right shows the volume of impressions served into key areas around the market.
This includes all tactics including curated audiences, geofencing, and retargeting efforts.
As requested, we also bolstered the Hinesville area with additional focus and ad scale.
Creative Data
320x50 (mobile)
Imps. = 122,219
Clicks = 63
300x50 (mobile)
Imps. = 14,619
Clicks = 6
160x600
Imps. = 1,021
Clicks = 0
Ad Performance
300x250
Imps. = 68,319
Clicks = 43
728x90
Imps. = 20,801
Clicks = 29
.gif ads may take a moment to load in this report
Sizing is approximate