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NETFLIX AND REDBOX VS BLOCKBUSTER
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Netflix and RedBox vs BlockBuster
Chloe Hill - U3115506, Francesca Acuna - U3175772, Emily Tran - U3191733, Leoni Lee - U3176856
Netflix and Redbox vs Blbjbbbbb
Redbox
- Kiosks are Redbox located through grocery stores, pharmacies and convenience store.
- Charged consumers by the amount of days they rented the movie
Netflix
- Able to get different service: streaming and DVD mail order
- Founded by Reed Hasting and Marc Randolph in 1997
- Business model to avoid late fees by having unlimited rentals
- Netflix offered 49% stake of the company to blockbusters
Blockbusters
- Renting videos and games at large stores like Blockbusters
- Blockbuster rejected 49% stake from Netflix's offer
- Started their own online subscription in 2004
- Charged consumers late fees
Netflix and Redbox vs blockbuster
Needs that netflix and RedBox provided better than BlockBuster
Needs of consumers
- Used Low Cost Strategy because of development in technology
- Netflix and Redbox price is cheaper
- Weather and inconvenience effect availability of going to Blockbuster
- Price, quality and convenience for consumers
Netflix and RedBox success due to luck rather than deliberate strategy
"If they launched two years earlier they would have killed us
Success of Netflix and RedBox
- SWOT analysis in Netflix, analysing strength and weaknesses
- Redbox and Netflix entered the market
- Blue ocean strategy, creation by a company of a new, uncontested market space
- Hastings said the timing of Blockbuster's launch of online subscription allowed Netflix to survive
- Blockbuster charged late fees
- Due to strategies luck as they were lucky with the bad timings blockbuster
Best deal with unpredictable events
How can managers best deal with unpredictable events and prehaps even use them to create competitive advantage
The Evolutionary Edge
https://nobl.io/resources/
Porters Five Forces of Competitive advantage position analysis
https://www.strategicmanagementinsight.com/tools/porters-five-forces.html
the classical model of the rational
http://slideplayer.com/slide/7476520/
PEST analysis
https://www.123rf.com/photo_57558160_stock-vector-pest-analysis-template-with-political-economic-social-and-technological-factor-icons-included.html
COnclusion
Conclusion
- Netflix and Redbox appealed to consumers
- Two most well-known and successful companies in modern society
- Different strategies
- The Evolutionary Edge
- Porters Five Forces of Competitive advantage position analysis
- classical model of the rational
- PEST analysis
Bibliography:
Ahmed A, 2014, Strategic Decision making: Process, Models, and Theories, Macrothink Institute, Vol 5, No. 1
http://www.macrothink.org/journal/index.php/bms/article/viewFile/5267/4604
Archer D, 2015, How Netflix rose from the ashes by becoming customer-centric, My Feel Back
https://www.myfeelback.com/en/blog/how-netflix-rose-from-the-ashes-by-becoming-customer-centric#
Barnett W, Burgelman R, 1996, Evolutionary Perspectives on Strategy, Strategic management journal, Vol 17, pp 5-19
https://onlinelibrary.wiley.com/doi/pdf/10.1002/smj.4250171003
Caddel B, 2015, Organising for the Unpredictable, NOBL consultancy
https://medium.nobl.io/organizing-for-the-unpredictable-837fd4337113
Courtney H, Kirkland J, Viguerie P, 1997, Strategy Under Uncertainty, Harvard Business Review
https://hbr.org/1997/11/strategy-under-uncertainty
Fells M, 2000, Fayol Stands the Test of Time, Journal of management history, vol. 6
https://www.emeraldinsight.com/doi/abs/10.1108/13552520010359379
Guina R, 2017, Blockbuster Vs Netflix - Best service for movies, Cash Money Life,
https://cashmoneylife.com/blockbuster-vs-netflix-review/
Howell G, 2012, How do you plan for the unpredictable?, Business Community
http://www.businesscontinuityuk.net/businesscontinuity/how-do-plan-for-unpredictable
Martin, 2014, Bargaining power of buyers, porters five forces model, Cleverism
https://www.cleverism.com/bargaining-power-of-buyers-porters-five-forces-model/
Martin R. L, 2014, The Big Lie of Strategic Planning, Harvard Business Review
https://hbr.org/2014/01/the-big-lie-of-strategic-planning
McCord P, 2014, How Netflix reinvented HR, Harvard Business Review
https://hbr.org/2014/01/how-netflix-reinvented-hr
N.A, 2014, The Evolutionary Edge, NOBL
https://nobl.io/leadership-resources/evolutionary-edge
Parthansarathy S, 2013, Porter's five forces of competitive position analysis, CGMA
https://www.cgma.org/resources/tools/essential-tools/porters-five-forces.html
Rodriguez A, 2017, Ten Years ago Netflix launched streaming video and changed the way we watch everything, QUARTS articles
https://qz.com/887010/netflix-nflx-launched-streaming-video-10-years-ago-and-changed-the-way-we-watch-everything/
Stephen Gandel, "How Blockbuster Failed at Failing," Time (October 11, 2010)
This Week in Startups: E792 Patty McCord, Prev. Netflix Chief Talent Officer and cornerstone of its epic success, 2018, audio podcast, 30 Jan, presented by Jason Calacanis
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