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Transcript

Christopher Gwozdz Whopper ad analysis

By Chris

Whopper Ad

*Mainly Plain Folk

Try's to convince you to buy the whopper because it shows you all the different versions you can get and how it tastes so good using its stunning visuals and descriptions of the whopper

*Logos

Seemingly unpaid guy eating and enjoying the whopper

*Association

The guy with the smile implies that you will be happy too if you eat the whoppper

Uses logic that "if it looks good it must taste good"

The whopper is always well lit to show its beauty

Techniques used

*Humor

Uses catchy song with funny lyrics made with guitar.

Setting

- set in a kitchen

This is proved by the flame grill in the background

Number and speed of edits

Post ad review

33 quick edits across a 30 second commercial

This led me to believe the is

ad ends with famous burger king slogan

*Targets younger generation

Quick cuts in the ad makes it similar too (and would appeal to) the same short form content that is mainly consumed by the younger generation.

This is also showing another form of persuasion "repetition." They hope for you to believe that you get your way at burger king because they have been saying it for so many years.

Further supported by the ad becoming a meme spread by the younger generation

Target audience

*Ad also appeals to people who care for their health

Always mentioning and showing how fresh their ingredients are

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