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Informercial analysis
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Informercial analysis
Informercial introduction
The Slap Chop is a food cutting product that makes cooking easy, quicker, and more affordable . Slap Chop is a product owned by Square One Entertainment Inc and was released in 2008. Vince Offer is the presenter of many home products including the Slap Chop. This informercial advertises the product Slap Chop and why people should purchase it.
introduction
presentation introduction
This text response will analyse how the creator has used language features to persuade the audience into purchasing the Slap Chop. The language features comparison, self-interest, and exaggeration were used quite often throughout the informercial and will be analysed in the response. It will also discuss the text’s purpose and target audience.
presentation introduction
purpose of the text
This informercial is to inform the audience about the Slap Chop to persuade them and sell the product. Vince uses different tones and language to help persuade the audience into purchasing Slap Chop. Compared to ordinary commercials, the Slap Chop is more exaggerated, persuasive, and demonstrates the use of the Slap Chop more.
purpose
presentation introduction
target audience
This informercial is targeted at a range of different audiences, from young adults to elderly and those with a busy schedule. Slap chop is easy to clean, quick to use and affordable. This targets audiences like those on a busy schedule or tight budget, those looking for an easy option or even some people striving for a healthy diet.
Logos-logical
Comparison
Throughout the text the language feature comparison from the category logos is used. Logos appeals to the audience’s reason or logic, mainly using facts to make the audience more persuaded. Comparison is a language feature used to highlight similarities and differences between a group, person, or situation.
Logos-logical
Comparison
Where is this language feature used?
Where?
About halfway through the informercial, Vince talks about how simple the Slap Chop is to clean and a store brought product similar to the Slap Chop is compared. During this scene, Vince says “The reason you’re gonna slap away every day is because it’s so easy to clean. One, two and pops open like that”. After this, Vince then shows the other brands cutter and says, “Now these ones you’ve seen in the stores, bacteria gets in the food. You can’t clean it, you can’t open this up, its worthless. Forget about it” while he throws away the product over his shoulder.
Why is this language feature used?
why?
This technique compares the Slap Chop to the other brands version. Persuading the audience that the Slap Chop is better through the facts shown and differences highlighted between the products. This technique is used to persuade those who hate cleaning by showing that the Slap Chop is much easier to clean then the store ones. The Slap Chop also targets those who are on a busy/tight schedule as it pops open in 2 seconds making it quick to clean
Pathos-Emotive
Self-interest
Pathos-emotive
Self interest
Within the text, the language feature self-interest from the category pathos is also used quite often. Pathos is when words are used to persuade an audience through their emotions by making them feel the way the director wants them to feel. Self-interest is a language feature that informs the audience how they will benefit in some way.
Where is this language feature used?
Where?
One example of self-interest in the text is when Vince is talking about how the audience hates making salad and that’s why they don’t have salad in their diet. Vince then demonstrates how the Slap Chop can make a salad quick and easy while saying ‘you’re gonna change your eating habits’.
How is this language feature used?
Why?
This informs those who are striving for healthier eating habits as the Slap Chop is a product that can quickly and easily cut those healthy foods for you. The technique self interest tells the audience how the Slap Chop will benefit them in some way. This provokes a strong emotional response from the audience, persuading them into buying the Slap Chop, as we are all looking for ways to benefit ourselves.
Language-Based Rhetoric
Exaggeration
Language-based
rhetoric
Exaggeration
The language feature exaggeration in the category language-based rhetoric is used regularly throughout the informercial. Language-based rhetoric is when something appeals to our human love of sound, wordplay, rhyme, and repetition. Exaggeration, also be known as hyperbole, is a language feature used for emphasis where you overstate or ‘exaggerate’ facts or information to make it seem better or worse.
Where is this language feature used?
Right at the beginning of the informercial, Vince talks about how quickly you can cut vegetables with the slap chop and says, “Two slaps homemade fries in a second”
Where?
Why is this language feature used?
Why?
Vince has used the technique exaggeration, as homemade fries would take much longer than a second. Exaggeration has been used here to tell the audience how quickly the Slap Chop can cut vegetables. This language technique persuades those who have a busy schedule or are in a rush, as it shows how quick the Slap Chop is to use. Exaggerating information helps to make the Slap Chop seem better than it is so that those on a tight schedule will be persuaded and purchase the product.
Conclusion
Conclusion
To conclude the director of the informercial used the language techniques comparison, self-interest, and exaggeration throughout the text. These techniques were used to persuade those who hate cleaning, wanting a healthier diet, and on a busy schedule into purchasing the slap chop. All these techniques are different and tell different information, but they all help persuade the audience into investing in the slap chop.