Audience Profiling

why we need Audience Profiling

why Audience is important

Audience profiling Is very important to all media institutions because it allows them to choose the information they share more suitable and more beneficial to the type of audience. This will lead to them getting more views meaning there sales will go up.

The audience factors you must consider when doing a audience profiling are age, gender, race and sexuality, education, occupation, annual income, buying habits, loyalty to brands and culture. As these are the main factors you need to know when for example you are creating a magazine or TV show as you know what will hook the audience and what they also may get offended at.

How Company's categories there Audience

This table is the more common way of audience profiling. This table has split the population into six groups dependent on what there occupation they have as it is believed that on different levels people tend to use different media types. so this is the table media company use to try and figure out what level the people are on that use there media product. And then from that they can figure out what to include in there product.

The characteristics of certain types of people within an Audience.

characteristics of different audiences .

This table highlight a particular type of person and makes a assessment on there viewing and spending habits. this table is very important to different types of media company's as this allows them to find out what there audience like doing, what there interests and hobbies are so they can include them in there product for example add a section on sport in a magazine about sport if the majority of the audience likes sport. This table also helps company's to set prices and choose and also what adverts to display that will grab the audiences attention the most.

Mainstreamers

this is the largest of the four groups. The mainstreams are with stability, security so because of this they like buying big brands and mainstream products. as it gives them a sense of security and stability.

Mainstreamers

Aspirers

Aspires

These type of people are just trying to improve themselves. they try to do this by purchasing the higher and more well known brands as they believe this gives them a higher status. they believe that there statues is established by there consumption of theses brands. because of this they are absorbing and taking in all the ideologies of the product.

Reformer

These people are idealists who will mainly if not only consume eco friendly products and only use brands that are supportive of the environment an trying to keep the world clean. so they buy products that show there caring and there responsible ideologies about the environment and the eco system.

Aspires

Succeeder

succeers

these people feel very secure and comfortable and feel like they are in a position of power even if they are not. Because of this they buy products that show how they feel, so they will buy products that makes them feel in control and powerful.

demographic profiling

The most basic form of identification for target audience is demographic profiling.

This is a way of grouping an audience defines them in terms of age, class,gender, geographical area, class, economic status and religion.

this is a very simplistic way of defining an audience because it assumes that everyone in a very broad group has the same views and attitudes.

Demographic

Psychographic profiling

media company's are trying to move away from these very broad audience groups that are very difficult to target . so they have stared to categories audiences in terms of there needs and wants.

advertisers in particular aim to link idiologes of the product to those of the consumer to have better bonding with the brand.

psychographic