Campaign Data 8/17/22

Big Picture Data

Nearly 3,000 extra ads served on your behalf over the past 4 weeks!

Big Picture Data

Total number of clicks on the ads this period

177,991

145

0.08%

Impressions Won

Total Clicks

Click Thru Rate (CTR)

A solid CTR near the national average!

Performance by Tactic

Collects users that have clicked on your ads previously

Click Capture Targeting

Total Clicks

55

CTR

.18%

Imps. Won

30,131

Focused on Current Real Estate Agents

Curated Audiences (Total)

Targeting Tactics

Imps. Won

99,123

CTR

.06%

Total Clicks

56

Focused on New or In-Training Real Estate Agents

Keyword Retargeting (Total)

Total Clicks

22

Imps. Won

33,007

CTR

.07%

Website Retargeting

Sending ads to users that visit your Career Development pages

CTR

.08%

Imps. Won

15,730

Total Clicks

12

Performance by Device

Imps. Won 25,913

Imps. Won

149,900

Imps. Won = 2,180

Device Data

Clicks

111

Clicks = 1

Clicks 33

CTR = .05%

CTR

.07%

CTR

.13%

Desktop targeting is only active on site retargeting campaigns. Disabled on all others.

Geo Insights

Primary ZIPs

29461

Imps = 12,579

Clicks = 9

29486

29483

Imps = 9,154

Clicks = 11

N. Charleston (I-26)

(29406)

Imps = 5,153

Clicks = 0

Hanahan

(29410)

Imps = 1,040

Clicks = 1

Ladson

(29456)

Imps = 7,595

Clicks = 2

North Charleston

(29418)

Imps = 3,366

Clicks = 0

Geo Report

Imps = 26,784

Clicks = 28

29485

Imps = 19,817

Clicks = 17

29445

Imps = 18,976

Clicks = 19

29420

Imps = 4,422

Clicks = 5

The map shows all primary ZIP codes - Primary ZIPs received 108,886 of the 177,991 impressions this period (61.2%)

Campaign Ads

Added 7/11

Relationships

Leader

Ad Performance

Market Shift

Scholarships

Insights

A Few Takeaways from this Period:

• The campaign continued to serve a great number of ads targeted at residential real estate agents around the Charleston-area market!
• We saw a nice uptick in engagement this period with a jump to 145 clicks!
• Your new ads had their first full period of action and were served nearly 178k times - getting a great mix of your updated creative pieces in front of your targets and serving nearly 3,000 extra ads!

• The Career Development page continues to be the #4 most popular landing pages across the entire Carolina One website with 92.7% of that traffic from your Renfroe campaign!

Looking Ahead

Landing Page Updates (same from last period)

In order to grab a bit more attention, it would likely be helpful to give the landing page a more visual element. I would recommend using your headline text ("Just Getting Started? Season Agent? We Welcome Both") as an overlay on a full-width image from Charleston. This will grab more eyes than text alone and give you a chance to highlight the beauty of your markets (especially to out-of-town targets). The less text you can use in the initial load of the page (while ensuring they know they've been dropped off in the right place) the better your engagement and retention will be.

I might also change the headline of the form to say "Take the First Step!". This would entice visitor's to start walking down this path rather than simply "Learn More..." which sounds passive and less interesting.

As always, these are simply suggestions to partner with you on building the best foundation and funnel for Career Development at Carolina One!