Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Megan Ronning
Cassidy Post
Diana Trang
Justice Davis
In 1937, Disney came out with their first movie " Snow White and the Seven Dwarfs." For years, Disney female characters have been hyper-sexualized. They do this by having their big busts, tiny waists, and lots of makeup. These expectations for young girls gets into their minds because they aren't seeing how it looks in the real world, rather them seeing how they are "supposed" to look. This does not go for just girls either, there are men characters who have big muscles and they typically always save the princess in one way or another.
Disney makes in incredible amount of money each year whether its by their movies, consumer products, or their parks and resorts. Disney drives in consumers by making what kids want to see. A huge thing with this is that a lot of the time kids are viewing how the characters look in movies and think that is how they need to look in real life. This makes their profits increase even more because the kids are watching more and more of the movies.
The following image shows the Global revenue of the Walt Disney company in the years 2006-2018. Disney comes out with so many movies a year keeping the children hooked and wanting to see more. As you can see in the graph their revenue has increasingly gone up since 2006.
Disney's target is mostly on children, since they are the ones who are the most easy to convince and mesmerized by the different shows, movies, games and ads they have.
Walt Disney even said "Your dead if you aim only for kids. Adults are only kids grown up, anyway," meaning that Disney is a family company that targets the entire family.
Disney plays a key role on impacting children in our society today.
Disney also sets unrealistic standards and sends messages that impact those who are watching their movies.
Examples
Unrealistic Realistic
Unrealistic Realistic
Sarah Ingle:
Pixee Fox:
Throughout the years Disney has given many impressions on how one gender is supposed to act. This then gives young children false impressions or whoever is watching the movies on how to act and is supposed to be treated.
Females in the movies are portrayed as the ones that are supposed to be the seductive ones and thus are then sexualized.
They are also seen as sassy and do what stereotypical "girls" are supposed to do and act and are eventually always helped by a prince.
Males are portrayed as the stronger character and the heroes in the Disney movies.
Theoretical Views On Disney
Conflict Theorist (looks at society as a competition with limited resources
Functionalism (sees society as a structure with interrelated parts designed to meet the biological and social needs of individuals who make up society)
Symbolic Interactionism Theory (provides a theoretical perspective that helps scholars examine the relationship of individuals within their society)
Barns, Sarah. “Model Pixee Fox Has Bizarre Nose and Ear Surgery to Become 'Living Cartoon'.” The Sun, The Sun, 18 Sept. 2017, www.thesun.co.uk/fabulous/2890373/disney-obsessed-model-pixee-fox-has-bizarre-nose-and-ear-surgery-as-she-continues-quest-to-become-living-cartoon/.
Bartyzel, Monika. “Disney Spent $15 Billion To Limit Their Audience.” Forbes, Forbes Magazine, 14 May 2015, www.forbes.com/sites/monikabartyzel/2015/05/13/disney-spent-15-billion-to-limit-their-audience/#115ef2df45f3.
“Body Image.” The Rhetoric of Disney, therhetoricofdisney.weebly.com/body-image.html.
Chan, April. “Five Gruesome Fairytales behind Disney Classics.” ABC News, Australian Broadcasting Corporation, 5 Aug. 2015, www.abc.net.au/news/2015-08-05/dark-fairytale-origins-of-classic-disney-movies/6671602.
D., Hairianto. “Representations of Females and Femininity in Disney Princess Films.” Medium.com, Medium, 12 Feb. 2014, medium.com/@hairyanto/representations-of-females-and-femininity-in-disney-princess-films-bfdc58c7d217.
“Let's Be Honest: Disney Has Been Sexualizing Characters for a Long Time.” The Stream, 14 Mar. 2017, stream.org/lets-honest-disney-sexualizing-characters-long-time/.
Noonan, Keith. “How The Walt Disney Company Makes Most of Its Money.” The Motley Fool, The Motley Fool, 1 June 2018, www.fool.com/investing/2018/06/01/how-the-walt-disney-company-makes-most-of-its-mone.aspx.
“Mickey Mouse Monopoly.” Media Education Foundation Online Store, shop.mediaed.org/mickey-mouse-monopoly-p112.aspx.
OpenStax. Introduction to Sociology. Rice University. Sociology Cap. 2012.
“Sexual Innuendos in Disney Movies.” Wow Amazing, 28 Jan. 2016, www.wowamazing.com/trending/sexual-innuendos-in-disney-movie/.
Shunatona, Brooke. “This 25-Year-Old Woman Paid $14,000 to Look Like Disney Princesses.” Cosmopolitan, Cosmopolitan, 5 Nov. 2018, www.cosmopolitan.com/style-beauty/fashion/news/a53356/sarah-ingle-disney-princess-impersonator/.
“The Deconstruction of Disney Princesses.” Sites DOT Middlebury, sites.middlebury.edu/disneyprincesses/body-image/.
“The Walt Disney Company - Global Revenue 2018 Statistic.” Statista, Statista, www.statista.com/statistics/273555/global-revenue-of-the-walt-disney-company/.
The Walt Disney Studios - History, studioservices.go.com/disneystudios/history.html.
Walt Disney Company. “The Walt Disney Company.” Chapter 4: The Marketing Environment, 1 Jan. 1970, thewaltdisneyco.blogspot.com/2011/09/chapter-4-marketing-environment.html.