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Hotel and Accommodation Management
8
Hotel and Accommodation Management
Module code :- 6LI008.
Made by :- Jaysurya Patil
03.05.2018
AGENDA
AGENDA
- Introduction
- Scope of organization
- Marketing Analysis
- Internal & external Analysis
- PESTEL Analysis
- SWOT Analysis
- VRIO Analysis
- Conclusion
- References
Introduction
Introduction
• Hyatt House was the first luxury hotel situated at
Los Angeles near international airport that opened on 27th September 1957 By Hyatt Robert and Jack Dyer Crouch.
• In 1969, the Hyatt Regency was opened in Hong Kong.
• At present Hyatt has 777 properties in 56 countries.
Scope of the organization
Scope of the organization.
Overview of the hotel
Grand Hyatt,Mumbai.
• Hyatt was opened in Mumbai in 2004.
• Number of rooms in the hotel are 547 in which 39 are the suites and 110 Apartments for Long stay guests.
• They have 3 specialty restaurants, 1 buffet restaurant, an all-day dining lounge, nightclub, deli & bakery.
• Club Oasis Spa and Fitness Centre
• Grand Hyatt Plaza Shopping
• They also have 10 Conference rooms & 1 Ballroom.
Scope of Hyatt, Mumbai.
Scope of Hyatt Mumbai.
Hyatt Vision.
A world of understanding and care.
Mission
- To deliver distinctive experiences for our guests.(Hyatt Corporation , 2018)
Market Growth Rate of Hyatt.
There are upcoming 13 new upcoming property across globally.
Market Analysis
Marketing Analysis
Target Market
Target Market
- Families
- Business Travelers
- Solo Travelers
- Corporate Client
- Wedding groups
4 P's of Marketing .
Product
Marketing
Strategie's
• Core product :- Hotel room.
• Facilitating Product:- Restaurant, customer services.
• Other facilities:- Banquet halls, gardens, bars, restaurants, a wide range of cuisines.
Place
Place
• They are Currently present in 56 countries with 777 properties with 2,00,635 rooms across globe.
Price
• Hotels focus on premium pricing strategies for products because they serve to high profile guest.
• Discount on Group booking. (Mbaskool, 2018).
Price
Promotion
• They offer many discountduring during festival .
• They also offer reward points, membership cards known as Hyatt Gold Passport.
• They also use social media and official site for promotion.
• There have tie ups with various travel agencies in the world.
Promotion
Key success factors of Hyatt Hotels Corporation
1. Location
2. Customer service
3. Quality management
4. Product differentiation
5. Cost control
6. The ability to match or beat competitors
Key success factors of Hyatt
Market size of Hyatt hotel
• Current net worth estimated to be $2.76 Billion.
• After 5 yrs Hyatt net worth will be $35.64 Billion.
Market size of Hyatt hotel
Distribution channels used by Hyatt Hotel
Distribution channels
• Social media 70%
• Word of mouth 10%
• Travel Agencies 20%
PESTEL
Political
• Taxation - tax rates.
• Low labor
PESTEL
Economic Factors
• Taxtation
• Inflation rate is low
• Interest rates
Economic Factors
Social Factors
• Education level.
• Culture (gender role, social regulation etc.).
Social Factors
Technological Factors
• Speed of technological transfer
• Rate of technological diffusion
• OTA (Online Travel Agents)
Technological Factors
Environmental Factors
• Renewable energy.
• Recycling
Environmental Factors
Legal Factors
• Consumer protection and e-commerce
• Employment law
• Health and safety law
• Data Protection
Legal Factors
SWOT Analysis
Strengths
Strength's
- They are present across globe.
- Collaboration with leading corporate company.
- Updates technology from time to time.
- Cleanliness Standards
- One of the world's most popular brand hotel chain.
Weaknesses
• Discontent among workers based on salary issues due to global access.
• Limited market shares due to strong competition in international and domestic tournaments.
• Certain rooms require renovation and upgrade as regards technical equipment, such as high speed Internet access point.
Weaknesses
Opportunities
• Improvement in membership plans & customer loyalty programs.
• Employee retention to ensure good service.
• Set high standards for room division (Mbaskool, 2018)
• Strong, long-term relationships established with suppliers.
Opportunities
Threats
• Better room facilities offered by competitors.
• Loss of major business travellers to domestic group of hotels.
Threats
Porter Five Forces of Hyatt
Porter Five Forces
Internal VRIO Analysis
VRIO
Conclusion
The origination focuses on the threat and weakness part they follow they improves on the salary part which is looked after by the Human Resources.as they focus on the origination growth automatically market share will increase. They also have to look over the renovation and refurbishment. They also need to follow the health & safety policy.
" Thankyou "
Open for Question.
Reference
- Mbaskool. (2018). (Mbaskool) Retrieved from https://www.mbaskool.com/: https://www.mbaskool.com/marketing-mix/services/17574-hyatt-hotels.html
- Mbaskool. (2018). Retrieved from https://www.mbaskool.com: https://www.mbaskool.com/brandguide/tourism-and-hospitality/2900-hyatt.html
- Bhasin, H. (2018, 1 2). marketing91. Retrieved from https://www.marketing91.com: https://www.marketing91.com/marketing-mix-hyatt-hotel/
- Hyatt, 2013. Gold Passport Points. [Online]
Available at: http://hyatthotels.hyatt.com/content/partnerlandingpage/en/goldpassport/mlife.html?icamp=hy_vegas_gpfi2_en_non
- Hyatt, 2013. Hyatt Investor Relations. [Online]
Available at: http://investors.hyatt.com/phoenix.zhtml?c=228969&p=irol-govmanage
Hyatt, 2018. Instagram. [Online]
Available at: http://instagram.com/hyatt