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Alice in Wonderland marketing strategy
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Alice in Wonderland
Marketing Strategy
About
Visions:
This Fashion show is deffiantly more unique then most. We are creating an atmosphere around Alexander McQueen's fashion line by showcasing his crazy and different side as a tribute to him.
About
Mission:
We are needing to 150 people to attend the fashion show and 300 to attened the after party.
The Five W's
Who: Is the social elites
What: An Alice in wonderland fashion show
Where: The Cuckoo Club, London, England
The Five W's
When: March 29th-30th, 2018; 3PM-5PM and 1PM-3AM
Why: Its a tribute to the late Alexander McQueen.
How: Sarah Burton requested an event proposal from Wright Events.
Strengths
- There is no venue site that could fit my theme better then The Cuckoo Club which is a bonus cause I do not need a ton of decorations.
- There is already built in lights and sound systems that are very well maintain ed by the club itself so no need for rentals.
Strengths
Weakness
Weakness
Opportunities
- Marketing that some of his clothes will be sold at the event for those who will be buying tickets or for those who got invites.
- Meet and Greet
Opportunities
Threats
- There could be other fashion shows happening at the same time as this one.
- A model could cancel last minute
- Sarah Burton back out
- The event has to be canceled
Threats
GOAL
The goal is to have 150 guests attending the fashion show while 300 guests attend the after party.
Objectives
Objectives
- This is attainable by marketing it in high end fashion magazines
- online
- Through personal invites for special VIP’s.
- The planning will all be done a month before event
- all that is left to do is setting everything up at the event
Target Audiance
Status: Social Ellites
Gender: Male and Female
Income: is in the hundred thousands to the millions.
Age : 20's to 60's
Geographic: Europe and North America
Target Audiance
STRATEGY
#4
#3
#2
#1
STRATEGY
TIMELINE
Social Media
Forbs Magazine
Online Website
Fashion Magazine
FOCUS TOPICS
FOCUS TOPICS
Social Media
Fobes Magazine
Fashion Magazine
Online Website
5 Months Before
1 Month Before
6 Months Before
3 Months Before
Online Website
- Tickets will be sold online.
- There will be an about secetion.
- An FQA's section as well text support
- It will be up and running throughout the entire 6 months.
Fashion Magazines
- There will be ads posted in all of the fasion magazines.
- There will be a call to action on the ads.
- There will be ticket prices and the websites link.
- It will also have the location.
- This will be done 5 Months before.
Forbes Magazine
- It will have a full page Ad in the magazine
- It will have a call to action
- It will have the Websites link
- This will be done 3 Months before the evnt
Social Media
- This will involve Instagram, Facebook, Twitter and Linkedin.
- Each of these will have three posts a day.
- Snapchat will be used on the actual day's of the events
- This will be going on a month before the event.