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Marketing Strategy
Visions:
This Fashion show is deffiantly more unique then most. We are creating an atmosphere around Alexander McQueen's fashion line by showcasing his crazy and different side as a tribute to him.
Mission:
We are needing to 150 people to attend the fashion show and 300 to attened the after party.
The Five W's
Who: Is the social elites
What: An Alice in wonderland fashion show
Where: The Cuckoo Club, London, England
The Five W's
When: March 29th-30th, 2018; 3PM-5PM and 1PM-3AM
Why: Its a tribute to the late Alexander McQueen.
How: Sarah Burton requested an event proposal from Wright Events.
The goal is to have 150 guests attending the fashion show while 300 guests attend the after party.
Objectives
Status: Social Ellites
Gender: Male and Female
Income: is in the hundred thousands to the millions.
Age : 20's to 60's
Geographic: Europe and North America
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