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Transcript

Alice in Wonderland

Marketing Strategy

About

Visions:

This Fashion show is deffiantly more unique then most. We are creating an atmosphere around Alexander McQueen's fashion line by showcasing his crazy and different side as a tribute to him.

About

Mission:

We are needing to 150 people to attend the fashion show and 300 to attened the after party.

The Five W's

Who: Is the social elites

What: An Alice in wonderland fashion show

Where: The Cuckoo Club, London, England

The Five W's

When: March 29th-30th, 2018; 3PM-5PM and 1PM-3AM

Why: Its a tribute to the late Alexander McQueen.

How: Sarah Burton requested an event proposal from Wright Events.

Strengths

  • There is no venue site that could fit my theme better then The Cuckoo Club which is a bonus cause I do not need a ton of decorations.
  • There is already built in lights and sound systems that are very well maintain ed by the club itself so no need for rentals.

Strengths

Weakness

Weakness

Opportunities

  • Marketing that some of his clothes will be sold at the event for those who will be buying tickets or for those who got invites.
  • Meet and Greet

Opportunities

Threats

  • There could be other fashion shows happening at the same time as this one.
  • A model could cancel last minute
  • Sarah Burton back out
  • The event has to be canceled

Threats

GOAL

The goal is to have 150 guests attending the fashion show while 300 guests attend the after party.

Objectives

Objectives

  • This is attainable by marketing it in high end fashion magazines
  • online
  • Through personal invites for special VIP’s.
  • The planning will all be done a month before event
  • all that is left to do is setting everything up at the event

Target Audiance

Status: Social Ellites

Gender: Male and Female

Income: is in the hundred thousands to the millions.

Age : 20's to 60's

Geographic: Europe and North America

Target Audiance

STRATEGY

#4

#3

#2

#1

STRATEGY

TIMELINE

Social Media

Forbs Magazine

Online Website

Fashion Magazine

FOCUS TOPICS

FOCUS TOPICS

Social Media

Fobes Magazine

Fashion Magazine

Online Website

5 Months Before

1 Month Before

6 Months Before

3 Months Before

Online Website

  • Tickets will be sold online.
  • There will be an about secetion.
  • An FQA's section as well text support
  • It will be up and running throughout the entire 6 months.

Fashion Magazines

  • There will be ads posted in all of the fasion magazines.
  • There will be a call to action on the ads.
  • There will be ticket prices and the websites link.
  • It will also have the location.
  • This will be done 5 Months before.

Forbes Magazine

  • It will have a full page Ad in the magazine
  • It will have a call to action
  • It will have the Websites link
  • This will be done 3 Months before the evnt

Social Media

  • This will involve Instagram, Facebook, Twitter and Linkedin.
  • Each of these will have three posts a day.
  • Snapchat will be used on the actual day's of the events
  • This will be going on a month before the event.
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