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Tik-Tok

Computer Applications

Dezi Imami

CONTENT

INDEX OF CONTENT

HOW IT STARTED?

  • A little background history.
  • How much is Tik Tok being used?

HOW IT WENT?

  • Current Popularity
  • Why is Tik Tok the best entertaining app?

WHAT WILL HAPPEN?

  • Will the popularity fall?
  • Conclusion

HOW IT STARTED?

How did we end up with Tik Tok

A little background history

FROM MUSICAL.LY TO TIK TOK

  • Tik Tok is almost like the child of Musical.ly, an app that was founded from China and gave teens all over the world a platform where they could be creative and at the same time have fun.
  • It all started as a way of incorporating music into short entertaining videos. By 2016 Musical.ly had reached more than 70 million users across the world and we were OBSSESED.
  • In the same year a new app was introduced to the market under the name brand Douyin which resembled Musical.ly, and then it was rebranded as Tik Tok in late 2017. Less then 4 months after being rebranded, in January of 2018 Tik Tok became the #1 mobile app in most countries.
  • After merging with Musical.ly, Tik Tok had a greater concept on video making, because it features videos of people doing challenges, making up dances to popular songs, remixing songs and making them viral, pranking friends and family, cooking etc.

What is Tik Tok and how much is it being used?

"Tik Tok"- as the #1 app

Some facts about Tik Tok

HOW IT WENT?

  • TikTok was one of the most popular apps of 2018, with a total of one billion downloads worldwide.
  • Due to its rising popularity and appeal among younger cohorts, TikTok is now available to download in 154 countries.
  • To date, TikTok has been installed on mobile devices around 800 million times.
  • Videos created on TikTok earn 17 billion average views on a monthly basis.

CURRENT POPULARITY

WHERE IS TIK TOK NOW?

As of today people are spending numerous hours on Tik Tok either watching, or creating content. Children are becoming famous just for laughing or dancing to certaing songs and even dogs and cats have gained popularity. These type of contents are fun to watch and sometimes inspiring and relaxing. The platform is growing larger day by day and new content is surfacing each second.

WHY IS TIK TOK THE BEST ENTERTAINING APP?

  • Tik Tok has gained such great popularity and feedback in a very short amount of time, because TikTok is easily the most accommodating platform for cross-platform sharing and encourages users to spend more time on the app, as they can create content more efficiently.
  • Another major factor separating TikTok from other platforms reflects back to their mission: ‘‘Inspire Creativity and Bring Joy’’.
  • The investment ByteDance made to heavily moderate content is partially responsible for keeping content positive and encouraging, especially in comparison to other channels that have received backlash for promoting poor body imagery and fostering cyberbullying.
  • TikTok breeds creativity in a very special way. The app innately requires users to learn editing skills and how to think outside of the box to capture a big idea within the restraints of short-form video.

What the future holds for Tik Tok?

WHAT WILL HAPPEN?

Will the popularity fall?

Will the popularity fall?

The current popularity of the TikTok app is astonishing but still does not guarantee that it will ever reach the levels achieved by other social networks like Instagram and YouTube.

Vine was an extremely popular video-sharing platform back in the day, but it is completely out of the picture now. And there are many other apps that quickly rose to fame and then disappeared.

To maintain its current popularity, TikTok will have to keep innovating and finding new

ways to engage their user base. They will also have to make the platform more marketing-friendly for brands in order to establish the app as a social network that is going to stay.

With more brands looking to TikTok to further expand their social media marketing reach, TikTok

is on the right track. If it is able to capitalise on brand engagements, it is sure to grow further and may even be able to compete with other social media platforms.

Conclusion

In a small word, this fun app called TikTok is entertaining, and addictive. The popularity of this app has increased decently during the last year. Tik Tok also has the potential to become the next big marketing and social networking platform. I need however to mention that, the way app creators leverage this potential and maintain the current popularity of the app, is yet unknown and needs to be seen. What type of TikTok content are you addicted to?

Conclusion

REFERENCES

REFERENCES

  • https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html
  • https://takumi.com/insight/tiktok-vs-other-social-media-platforms
  • https://influencermarketinghub.com/tiktok-growth/
  • https://www.vox.com/the-goods/22424902/tiktok-bytedance-musically-business-bloomberg
  • https://digitalmarketinginstitute.com/blog/the-rapid-rise-of-tiktok
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