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HOW IT STARTED?
HOW IT WENT?
WHAT WILL HAPPEN?
"Tik Tok"- as the #1 app
As of today people are spending numerous hours on Tik Tok either watching, or creating content. Children are becoming famous just for laughing or dancing to certaing songs and even dogs and cats have gained popularity. These type of contents are fun to watch and sometimes inspiring and relaxing. The platform is growing larger day by day and new content is surfacing each second.
The current popularity of the TikTok app is astonishing but still does not guarantee that it will ever reach the levels achieved by other social networks like Instagram and YouTube.
Vine was an extremely popular video-sharing platform back in the day, but it is completely out of the picture now. And there are many other apps that quickly rose to fame and then disappeared.
To maintain its current popularity, TikTok will have to keep innovating and finding new
ways to engage their user base. They will also have to make the platform more marketing-friendly for brands in order to establish the app as a social network that is going to stay.
With more brands looking to TikTok to further expand their social media marketing reach, TikTok
is on the right track. If it is able to capitalise on brand engagements, it is sure to grow further and may even be able to compete with other social media platforms.
Conclusion
In a small word, this fun app called TikTok is entertaining, and addictive. The popularity of this app has increased decently during the last year. Tik Tok also has the potential to become the next big marketing and social networking platform. I need however to mention that, the way app creators leverage this potential and maintain the current popularity of the app, is yet unknown and needs to be seen. What type of TikTok content are you addicted to?