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The Cassina Group
Targeted Online Advertising Proposal
Real Estate + Display
Is your personal advertising evolving as buyers evolve?
Introduction
- It took a buyer an average of 10 weeks to find a home in 2018 (leaves a huge data trail)
- 93% of buyers (99% of millenials) used an online website to research home buying info or search for houses
- Millenials will make up the largest segment of homebuyers in 2019 (45%)
- 2020 is expected to be the peak buying years for this generation
How are you actively seeking out your next client?
Source: Realtor.com and Forbes
Targeted Online
Display Advertising
Serving custom ads to users on connected devices within specified ZIP codes
What?
Online Display Advertising
To proactively find in-market, prospective clients and entice them to work with you
Why?
By utilizing technology, data, and expertise to find and influence high-value targets
How?
Display Ads
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served on popular websites, apps, and anywhere you're connected to the internet!
Custom Action Plan
How do we find and target people in the home buying process?
Our Plan
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 1
Curated Audience Targeting
Here are some curated audiences we recommend for you!
- Home Purchase Intenders - Highly Likely
- In-Market for a New Home
- Likely To Move
- Home Mover - Planning to Move
- Home Shopper
- First-Time Home Purchaser
- Heavy Visitor of Realtor.com/Trulia/Zillow
- In-Market for Moving Services
- In-Market for a Mortgage
Most active users! (top 10%)
Contextual and
Keyword Targeting
Contextual
Serve your ads alongside relevant content
Tactic 2
Keyword and Contextual Targeting
Keywords
Serve ads to users based on relevant search history
Don't pay big money to stand in line and fight the national brands and websites!
Site Retargeting
Collect device IDs of users that come to your site and continue the conversation by sending ads to these high-interest users!
Tactic 3
Site Retargeting
Customer visits other sites and is served your ad
Customer visits your site
Customer returns to your site
Wrap-Up and Pricing
Summary
Overview
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Targeting Tactics
Curated Audiences
Keyword Targeting
Contextual Targeting
Site Retargeting
Volume
We will serve your custom ads to these targeted users at least 150,000 times per month!
INVEST IN YOURSELF AND GET PEOPLE TO SAY:
"I've heard of them before!"
"They must be one of the best!"
"They have their stuff together!"
"They're everywhere!"
Goal
Proactively seek out potential clients in your area that are in the home-buying process and drive them to your website to increase leads, clients, income and prominence.
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Pricing
Targeting Tactics
Curated Audiences
Keyword Targeting
Contextual Targeting
Site Retargeting
Volume
We will serve your custom ads to these targeted users at least 150,000 times per month!
$1,500/month
for a 6 month period
150,000 impressions served per month
Goal
Proactively seek out potential clients in your area that are in the home-buying process and drive them to your website to increase leads, clients, income and prominence.
Onboarding and Ad Creation = $250