Introducing
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Presenters
Ryan
Ann
Gislaine
Tanvi
Sahil
Agenda
Strengths
OPPORTUNITIES
Communication objectives
Creative Decision
Strategies
• Wacky products with wackier names
Strategies
Naked Packaging
Boring Displays
Lush location
Lush Location
Charity Pot
All proceeds from every Charity Pot sold (minus the sales tax, which goes to the government) are donated to deserving, grassroots organisations working to promote human rights, animal welfare and environmental protection.
Tactic
Lush is using just on-line media for advertise/promote their products and theses channels are working well. So, the idea is still with the same channels, however, increase different approaches. So, Lush can keep the currents customers and achieve new ones. For do it, Lush will create the approaches bellow:
Youtube: in this media Lush will be using influencers, to keep word-of-mouth campaign. Also, Lush will make videos showing, by the employees, how the products are made, and where they are made. “So, far more appealing than standard shopping experience.” (Gilliland)
Facebook, Instagram, Pinterest, and Twitter: increase the contact with customers that have experienced Lush products by using hashtags as #lushtime. The idea behind this is building brand`s community, so the customers can share their experiences.