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BY: JULIA LEPECKI
https://www.nestletravelretail.com/brand/kitkat/our-story
According to research, 60% of Kit Kat purchases are made by impulse, and therefore Nestlé is always trying to innovate:
Environmental impacts:
Use of social media to interact with consumers
Wasabi Kit Kat
Mint + dark chocolate Kit Kat
Strawberry Kit Kat
Key Lime Pie Kit Kat
Japanese sweet beans Kit Kat
Sakura Kit Kat
Kit Kat Zebra
Matcha Kit Kat
Shinshu Apple Kit Kat
Lemon Crisp Kit Kat
White Cream Kit Kat
Mocha + chocolate Kit Kat
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