the economics of an NBA franchise such as the lakers
Presented by Rémi Dindeleux & Antoine Glineur
how does the Lakers economy work?
some indicators of the NBA economy
Introduction of the lakers economy
22 millions viewers / 17 900 on average
70$ the ticket on average and 550$ during the PlayOff
2,1 billion with TV right by TNT and ESPN
history of the NBA
Created in 1946
The NBA is televised in more than 200 countries
history
with star same Jordan, O'neal, briant, Lebron James and Stephen Curry to mention that they
30 teams or 15 teams in two conferences
History of Lakers
In 2014 the los angeles lakers was the second richest NBA franchise with 1,3 billions.
in fact there is 2 team of NBA in this arena the lakers and the clippers .
In the season 2014/2015 the lakers had the second most expensive average ticket in the league with 102$ and with that they earned 79 millions $ with only tickets sale
history of lakers
TIMELINE
Wilt Chamberlain
1968-1973
most popular player
Shaquille O'Neal
1996-2004
- in 3h +600% more than cleveland at his come back.
- the subscription increase from 3500 to 5800 after this presentation.
- the fanatics website sell his basketball jersey just 40h after his presentation.
- for his first match the cheapest tickets were sold at 550$ instead of 60$ the last years.
- 8 hours to sell all subscriptions for this year
Lebron James
merchandising in nba
- stores in major cities in the United States but also and especially a commercial website on which it includes all its activities.
- A great business, which alone brings in hundreds of millions of euros each year. A model of economy.
nba-trade
sponsoring shirt
- 800 millions $ by the sponsory the last years like
- This years the sponsoring is accepted on the jersey. A revolution for a NBA
what does the staple center report to the lakers?
staple center
advantage
Tickets Sales 78 900 000 $
Naming "Staple center" 7.4 million by year
Merchandising Sale with a lot of shop thanks around the Staple Center
Parking revenue : 6 millions $
Concession sale :
- hot dog : 400 000 $
- Soft drinks : 700 000 $
- beer : 3.3 millions $
Concert, etc : 33 millions