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the economics of an NBA franchise such as the lakers

Presented by Rémi Dindeleux & Antoine Glineur

how does the Lakers economy work?

some indicators of the NBA economy

Introduction of the lakers economy

22 millions viewers / 17 900 on average

70$ the ticket on average and 550$ during the PlayOff

2,1 billion with TV right by TNT and ESPN

history of the NBA

Created in 1946

The NBA is televised in more than 200 countries

history

with star same Jordan, O'neal, briant, Lebron James and Stephen Curry to mention that they

30 teams or 15 teams in two conferences

History of Lakers

In 2014 the los angeles lakers was the second richest NBA franchise with 1,3 billions.

in fact there is 2 team of NBA in this arena the lakers and the clippers .

In the season 2014/2015 the lakers had the second most expensive average ticket in the league with 102$ and with that they earned 79 millions $ with only tickets sale

history of lakers

TIMELINE

Wilt Chamberlain

1968-1973

Kobe Briant

1996-2016

most popular player

Shaquille O'Neal

1996-2004

Lebron James

2018

MAP

Map

PARKING

  • in 3h +600% more than cleveland at his come back.
  • the subscription increase from 3500 to 5800 after this presentation.
  • the fanatics website sell his basketball jersey just 40h after his presentation.
  • for his first match the cheapest tickets were sold at 550$ instead of 60$ the last years.
  • 8 hours to sell all subscriptions for this year

Lebron James

merchandising in nba

  • stores in major cities in the United States but also and especially a commercial website on which it includes all its activities.
  • A great business, which alone brings in hundreds of millions of euros each year. A model of economy.

nba-trade

sponsoring shirt

  • 800 millions $ by the sponsory the last years like

  • This years the sponsoring is accepted on the jersey. A revolution for a NBA

what does the staple center report to the lakers?

staple center

advantage

Tickets Sales 78 900 000 $

Naming "Staple center" 7.4 million by year

Merchandising Sale with a lot of shop thanks around the Staple Center

Parking revenue : 6 millions $

Concession sale :

  • hot dog : 400 000 $
  • Soft drinks : 700 000 $
  • beer : 3.3 millions $

Concert, etc : 33 millions

Total : 136 700 000 $

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