Open platform runs TrueView, Bumper and Mid-roll ads
1 bn subscribers in 70 countries
Premium is ad-free & downloadable
Apple
Poached senior execs from Sony in 2017 and gave them $1b budget for original content
FB
Wants to create content that generates social media chat
disruptions and reactions
reactions
Global digital ad spend surpassed TV for first time in 2017
Emphasis on sports, reality and spectaculars
Broadcast networks sell content overseas, licence to OTT services
How to regulate streaming services in canada?
Policy
In 2018 CRTC mandates that big broadcasters must spend 5-8.5% of revenue on Canadian content
CRTC mandates 'skinny basics' packages for cable
Arts and culture industry employs 630,000 people and generates $5b+
Federal govt promotes production with Canadian Media Fund
2017 govt announces no CanCon mandate for Netflix, or sales tax BUT Netflix agrees to set up permanent centre in Canada and invest $500m in programming
a golden age of tv (or why is telly not crap anymore?)
quality
2002 = 182 original scripted shows; 2016 = 455
“Our job is not to get people to watch the 8.30pm lead into the 9pm news, our job is to make the greatest TV shows on the planet.” Joe Lewis, Head of Programming, Amazon
free from the shackles of advertising
Broadcast content shaped around ad breaks and schedules
Self-contained narratives
Licensed out of sequence
Accidental viewers like the familiar and unchallenging
ads & content
“You can write a character that grows over the course of thirteen hours of television. That’s more attractive than a two-hour movie.” Joe Lewis, Sony
No content restrictions from advertisers
“Our goal is to shut down a portion of America for a whole day” Beau Willimon, 2013
Binging
Average Netflix viewer watches two and a half episodes in one sitting (2016)