coca cola

Plan 3

Every year in the annual meeting they have a review of their strategy to make sure they are moving with the changing environment in the market.

Plan 2

The goals are set by the Managing Directors of the company after getting the clearance from the headquarters

Plan 1

Coca-Cola Company’s goals are set for only three years

The following are the strategic goals of Coca-Cola Company:

To continue to be an organization providing the quality products to the valuable customers.

To select and retain the professional people for the organization.

To project an outstanding corporate image.

To satisfy the customer through extra ordinary service and an excellent service

A along with the complete tactical and operational support. (The Coca-Cola Company, 2014).

Tactic goals

Tactic goals are set at the end of the year at annual basis.

The top level management decides these goals with the consultation of the lower level employees.

The following are the tactic goals of the company ( in 2015)

To increase the revenues by 20% as compared to last year.

To increase the total retail customers by around 10%

To increase the market share by 5%

To reactivate the discontinued customers by 30%” (The Coca-Cola Company, 2014).

Operational Goals

For example

In this type of goals the company uses Management by objectives (MBO)

Operational goals are decided by the top management in consultation with the lower level employees

The salesman has three basic functions to perform.

To find new customers,

To retain existing ones,

To bring back the discontinued accounts.

Decision

Making

The decision-making process in COCA COLA is centralized.

Programmed decisions are made only by the top management

No consultation what so ever with the line managers while the daily and routine decisions are made by the line managers at the middle level with the prior permission or approval from the general manager.

The model used is classical, whereby the top management takes their time while making decisions and explore and evaluate all the possible alternatives before choosing the rationally economic and feasible solution.

The following are the decisions which are taken by the top level of management in the Coca-Cola Company:

The package positioning

Trade discounts

Advertisements

Price reductions

Distribution.”

Departmentalization

• On the basis of functional approach the Coca-Cola Company is divided into different departments.
• Grouping of employees is done on the basis of their common skills and work activities.
• Such kind of approach helps the company in solving their problems and it also make the less the need of training the employees specially.
• The general manger is head of all the departments all the department have to report to the general manager in the Coca-Cola Company.

There are five major departments in the company which are as follow:

Production Department

1

Industrial Relations Department

2

Sales and Marketing Department

3

Human Capital Department

4

Finance Department

5

Work Specialization

There is a high percentage of work specialization in the Coca-Cola Company

All the promotions of the employees are based on their performances

No favoritism is allowed in the company

Notebook

Delegation and Accountability

• There is a high percentage of delegation in the company.
• The work is done with proper authority and responsibility.
• Every manager is made accountable for the actions of his subordinates.
• All the subordinates are guided very keenly by their respective managers at the time of accomplishing some goal.
• Keeping the delegation process on the other side the managers also motivate their subordinates to boost up their energy and make them more effective by using different methods.
• They make their subordinated think that they have to give their best to their managers which increases their performance, quality of work and satisfaction of the customers

Resource Allocation

When the issue of resource allocation comes into action the Coca-Cola Company has given the authority to managers to use the resources of the company where ever and whenever they are needed.

Only they are required to get the approval from the manager if those assets belong to his department. The resources can be capital, labor, machinery or anything else

The recruitment is always done on permanent basis in Coca-Cola Company

New Products

Product 1

What needs work

What's done

Product 2

What needs work

What's done

Product 3

What needs work

What's done

Coca-Cola Company gives high attention to the motivation of the employees.

Promotions of hardworking employees are a part of the company’s policy.

The Coca-Cola Company uses the compensation strategy to motivate the employee

Competitions between the employees itself are also used to motivate the employees.

Managers play a very important role in the motivation of the employees in Coca-Cola Company

Communication

Interdepartmental communication is done in the form of formal and informal manners.

There is an open environment

in the Coca-Cola Company

Corporate Culture

The top management of the Coca-Cola tries to follow the prescribed culture of the organization.

Coca-Cola has formal and documented values that are communicated to all the employees

The top level manager acts as role models

Sales Person Evaluating System

Evaluation of all the sales person is done on quarterly basis

Monetary rewards are not only given to the best sales person

Performance development plan is kept as base to evaluate the performance of the employee.

This performance develop plan evaluates the sales made by the salespersons

This performance develop plan evaluates the sales made by the salespersons

call slips

effective and productive call

attendance of the salespersons

route calls

growth in sales done by the sales man

call completion

market development and the punctuality of the sales person

Sales Person’s Reporting System

1

Sales person had to report to the market developer area every day about his activities.

2

Attendance of the sales person is taken with the punch card system

3

Every sales person is given a route card

PROFILE

Pham Thi Hai Linh

Nguyen Thai Duong

Coca-cola team

Group 1

Nguyen Thu Phuong

Dang Thao Phuong

Nguyen Pham Ngoc My

THANK YOU FOR LISTENING

Group 1