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representative: Karim
youth population in US raised from 43.2 million in 2000, to 47.1 million in 2010 in a steady rate
the "Old Spice Guy" commercial in 2010:
“With a proven track record of delivering unrivaled masculinity, Old Spice has mastered the provision of superior quality male grooming products with premium scents to truly deliver legendary protection for legendary men.”