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Brinkerhoff's SCM
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Brinkerhoff’s Success Case Method
Evaluation Model
Carolyn Beck
Description
HISTORY
Developer: Robert Brinkerhoff
Date of developement: 2003
Key take aways:
- Acronym (SCM)
- Made in response to the Kirkpatrick Model
- Goes beyond the training
- Focuses on the successes and failures of a training
- Does not measure average cases
(BetterEvaluation. http://www.betterevaluation.org/en/plan/approach/success_case_method)
OBJECTIVES
- Focuses on success and failure stories as leverage for what works, what doesn't work, and how to improve future innovations.
- Answers the following four questions:
- "What is really happening?
- What results, if any, is the program helping to produce?
- What is the value of the results?
- How could the initiative be improved?"
(Brinkerhoff, 2009, pg. 7)
MORE SPECIFIC QUESTIONS S...
MORE SPECIFIC QUESTIONS SCM ANSWERS!
- "Who is using the new methods, and who is not?
• What parts of new innovations are getting used, and what
parts are not?
• How widespread is usage?
• What groups or subgroups are making the least, or most, use
of new techniques?
• When are methods being used, and with whom?" (Brinkerhoff, 2009, pg. 8)
MODEL AT A GLANCE
SCM at a Glance
Step 2. All staff survey
Step 4. Interview trainees of success stories
Step 1: Define evaluation model objectives
Step 3. Identify success and failure stories
Step 5. Immediately apply results to improve innovation
(Brinkerhoff, 2005, pgs. 96-97)
Breakdown of SCM Model
"1. Focusing and planning a Success Case study
- Creating an “impact model” that defines what success should look like
-Designing and implementing a survey to search for best and worst cases
2. Use survey data to identify the success stories
3. Interviewing and documenting success cases
4. Communicating findings, conclusions, and recommendations"
5. Implement the areas of success and eliminate areas of failure to improve innovation
(BetterEvaluation. http://www.betterevaluation.org/en/plan/approach/success_case_method)
FACTS
FACTS
-Proven great ROI (return-on-investment)
-Does more than justify a tainings purpose
- Illustrates the "good" that is happening in a company
- The following companies follow this model: Hewlett Packard, Delta Airlines, Ingersoll Rand, Daimler Chrysler, Pfi zer, and Pitney Bowes
(Brinkerhoff, 2009, preface)
PROS & CONS
Pros and Cons
Pros:
- Provides specific examples of what will improve trainings by studying the least and most successfully cases
- Quick and easy method
- Motivates employees by giving immediate feedback
- Tells evaluators immediately what worked and what did not
Cons:
- SCM is biased on the cases it evaluates
- Relys mostly on input
(Brinkerhoff,2009, pgs 6-7)
References
REFERENCES
#1
Better Evaluation. http://www.betterevaluation.org/en/plan/approach/success_case_method
# 1
# 2
# 2
Brinkerhoff, R. (2005)The Success Case Method: A Strategic Evaluation Approach to Increasing the Value and Effect of Training. Retrieved: https://www.researchgate.net/profile/Robert_Brinkerhoff2/publication/237773207_Training_The_Success_Case_Method_A_Strategic_Evaluation_Approach_to_Increasing_the_Value_and_Effect_of/links/544114170cf2a76a3cc75b6a/Training-The-Success-Case-Method-A-Strategic-Evaluation-Approach-to-Increasing-the-Value-and-Effect-of.pdf
# 3
# 3
Brinkerhoff, R. (2009). The Success Case Method:
Find Out Quickly What’s Working and What’s Not. Retrieved: https://www.bkconnection.com/static/The_Success_Case_Method_EXCERPT.pdf
#4
Brinkerhoff, R. 2009. Telling Training’s Story:
Evaluation Made Simple, Credible, and Effectiv. Retrieved: https://www.bkconnection.com/static/Telling_Trainings_Story_EXCERPT.pdf