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Our
Story
Our Story
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Kepler Group
Kepler was founded in 2012 by a senior team of marketers and technologists. We help clients execute engineered marketing, where every message and ad delivered creates a more personalized and productive relationship between brands and their consumers.
We act as our clients’ agency of record, as their in-house team, or some hybrid of the two. We do this by harnessing data and technology across all paid digital media and data-driven CRM channels.
Our client relationships are based on constructive candor, strategic partnership and absolute transparency, where clients have full visibility on every penny spent and every optimization decision made.
kyu
Collective
KYU Collective
Kepler
Acquisition
Kepler Group Acquired By Marketing Collective kyu
In April 2018, Kepler group was acquired by kyu collective, a strategic operating unit of Hakuhodo DY Holdings. Kepler joined a network of organizations committed to disrupting their respective industries and using creativity as a force for change. As a part of kyu, Kepler continues to do what we do best, but strengthened by the partnership of some of the best creative, design, consulting, and research firms in the world. As our CEO, Rick Greenberg, put it, “Being part of kyu brings us into a group of companies that satisfy a lot more of the modern marketer needs, from brand positioning, product innovation, creative and design, data-science, behavioral economics—those are all areas that kyu has aggregated the best in the business. We can bring integrated partners to our clients to deliver much more of a cohesive solution."
What did joining kyu mean for Kepler employees? Day to day, almost nothing. We work with each other and our clients in the same way we always have. We have autonomy over strategic and financial decisions. But, we also get to collaborate with our sibling companies in exciting ways such as cross-company training and development, partnering to develop and execute a media strategy for IDEO.org projects, brainstorming how to create and sustain an empowered, motivated and happy team.
Global Network
Growth
Growth
Headcount
+
Growth at Kepler
Locations
Locations
New York (HQ)
San Francisco
London
Philadelphia
Chicago
Life
Life
Values
Kepler's Cultural Values
We are inclusive. We know that culture doesn’t make the people, people make the culture. Everyone has their own perspectives and experiences and we want everyone’s individuality to shape the Kepler team.
We are supportive. We’re forthcoming, truthful, and nurturing. We win and lose as a team—we always have each other’s backs. If you’re a Komet, you are never alone.
We are innovative. As thought leaders who are curious and inquisitive, we think critically, learn voraciously, and never stop striving for improvement. We care about your ideas, whether you’re an intern or the CEO, because we know that good ideas can come from anywhere.
We are dedicated to client success. It’s our nature to be transparent, straightforward, and collaborative—we know these qualities are essential for a healthy partnership. Our commitment to our clients is reflected in the high quality of our work.
We like to have fun. Although many of us enjoy it, fun isn’t just hanging out with each other outside the office. We work in a fast-paced environment that regularly challenges us to grow, but we know that we do our best work when the office is a fun place to be.
We are proud to be Kepler. We hold ourselves and our work to high standards and we expect our clients to hold us to high standards too.
Toast & Talk
Toast & Talk
Toast and Talk is a weekly all-hands meeting led by our CEO to share company-wide updates, celebrate new hires and promotions, provide insight into company financials, business development, and occasionally face off in a friendly Mario Kart competition.
Tiger Teams
What are Tiger Teams?
At Kepler, our Tiger Teams are responsible for developing company-wide expertise, centralizing and codifying knowledge for cross-team sharing through training, cheat sheets, wiki content, vendor scorecards and client or business development support. Topics range from Diversity & Inclusion, Attribution, Social Listening, Culture, Altruism, Data Privacy, etc.
Benefits of Tiger Teams:
- Opportunity to develop and stretch leadership muscles
- Exposure to other channels, challenges and advertiser needs
- Ability to meet and work with others outside of their day to day.
- Allows experts to give back by coaching, training and mentoring new employees
Benefits
Benefits
Benefits
Benefits
LinkedIn Learning
- All Kepler employees have access to Linkedin Learning: 8,000+ e-learning courses and videos across a range of professional, technical, functional, and leadership skills.
- Medical, Dental, Vision
- 401k with employer contribution
- Unlimited PTO (Paid Time Off)
- $30/mo Health & Wellness reimbursement
- Life, ADD, and Disability through CIGNA
- $125/mo Cell/mobile data reimbursement
- Commuter Benefits (WageWorks)
- Tuition Reimbursement
- Adoption assistance
- Paid parental caregiver leave:
- 16 weeks for primary caregiver
- 4 weeks for secondary caregiver
Training
Training
Kepler University provides our employees with all the critical knowledge and skills they need to excel at Kepler. Phase one courses covers foundational digital marketing concepts and technology for all new employees. Phases two through four provide more detailed and practical training on key topics in media buying and optimization, client and team management, and measurement and analytics. Beyond that, employees have access to LinkedIn Learning which offers thousands of courses to help expand professional skill sets!
Some sample trainings include:
- Intro to Programmatic
- Intro to Attribution
- Intro to Search Engine Marketing
- Intro to SQL & Python
Philanthropy
Philanthropy
Work
Work
KIP
So, What's KIP?
KIP stands for the Kepler Intelligence Platform. It is a suite of Kepler's proprietary products, tools, and apps which were each designed to bring efficiency, standardization, and automation to the Kepler workflow. You can think of KIP as the Kepler Operating System - it is the ultimate marketer's toolkit. KIP's features are organized into 3 pillars.
Clients
Clients
Team
Team
Structure
Department Overview
Client Solutions
CS
The CS team owns the client relationship, leading communication, strategy and ensuring that internal teams meet and exceed clients' goals. They're home to ad operations, campaign project management, analysis and overarching planning
Optimization & Innovation
OI
The OI team is home to our expert media traders. They work across biddable media platforms to design and optimize media campaigns that to achieve our clients’ marketing goals. Data-driven insights, curiosity and creativity are at the backbone of this team. They build and managing effective and efficient campaigns from the ground up, while curating the best technology stack for clients and Kepler as a whole.
Marketing Analytics
MA
The MA team manages advanced data analysis across channels and platforms, building and maintaining reporting dashboards, surfacing optimization opportunities, and helping to tell a clear and accurate performance story for clients
Technology & Data Services
TDS
The TDS team builds both internal and external tech solutions that make it easier to push, pull and connect data sources, build models and streamline workflow. These engineers build and maintain the Kepler Intelligence Platform, which is both the workflow, data and campaign management foundation of our agency.
Senior Leadership
Senior Leadership
Team Spotlights