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Wendy's Finger In Chili

Karim Alsharif

March 2023

Background

Background

A woman in Las Vegas claims that she found a finger in her chili at Wendy's while out with her family.

  • Anna Ayala, a Las Vegas resident visiting San Jose
  • She ordered a bowl of Beef Chili.
  • Ayala Immediately hired a lawyer and filed a lawsuit against Wendy's.
  • Santa Clara county health dept. response.
  • The national news coverage intensified.

Background

Wendy's Initial Response

Wendy's Initial Response

The steps Wendy's took to make sure they're attending to the crisis

Wendy's Response to the crisis

Subtopic 1

  • Wendy's initial response.
  • According to AP news, Wendy's CEO said that this incident damaged the brand's reputation nationally.
  • According to the same source, Wendy's announced a $100,000 reward to find the finger's owner

National Attention and Investigation

The crisis attracted nationwide attention and inflicted significant harm on Wendy's reputation.

International Coverage

  • According to NBC News (2005), "the controversy led to weeks of negative media coverage, boycotts, and lawsuits, and cost the company millions in lost sales."
  • According to the same NBC News article, the incident sparked copycat hoaxes and caused other fast-food chains to implement stricter safety measures.

Investigation

  • According to New York Times, police investigators were able to determine that the finger was not cooked and showed no signs of being in chili that had been cooked.
  • Anonymous tip.
  • Anna Ayala arrest.

Lessons Learned

Wendy's Response

summary of Wendy's crisis response, as well as suggestions on areas where they could have improved their approach

Strengths

Strengths of Wendy's initial response

  • Swift Response
  • Cooperating with authorities

Weaknesses in Wendy's Response

  • Delayed response
  • Lack of transparency
  • Defensive tone
  • Limited engagement with customers

Weaknesses

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