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Mix Multi Channel+Funnel Strategy
7
Multi-Channel Campaign
Sales Funnel Strategy
$$
Who will be reched:
- Actual Dealer Customers
- Focused potential customers
What will be comunicated:
- TOP 12 lights (best sellers.)
- Exclusive product catalog
- Its Properties and Benefits
Overview
HOW will be comunicated:
- Multi-Channel Campaign (Sales Funnel Sequence)
- Standard Startegies
Search Engine Marketing
to landing catalog
Social Media Ads
increase visibility and TOM
Google Ads
Google Ads
New York Bus Sales Parts
FaceBook Ads
YouTube
Search Ads
Search
Print Advertising
https://myhellalights.com/wp-content/uploads/2021/09/HELLA_Black_Magic_Brochure_EN_USA_LRes-1.pdf
https://myhellalights.com/wp-content/uploads/2021/07/BI_Black_Magic_Cubes_HELLA_EN.pdf
Print Material
to landing catalog
QR Code to Landing Page
Print Catalog + A4 simple price page
Why a Catalog
For Customers:
- Old style buying model
- Visual help
- Technical comparisson
- Aplications
- Assembly
- Clear CTA
- Clear Contacts
For NYBS:
- Brand awarness
- Authority
- Loyalty
- TOM
- Sales
WITH a QR Code to the Landing
CATALOG DETAIL
To be define...
Technical Spec. Poster
Why a POSTER
For Customers:
- Visual help
- Technical comparisson
- Aplications
- Assembly
For NYBS:
- Brand awarness
- Authority
- TOM
- Sales
WITH a QR Code to the Landing
Poster details
Strategic Visits
Strategical Visits
Product awarness -FREE samples-
Experience
Comparisson
The Objective is to deliver NEW products FREE OF CHARGE or those that customers never had or never bought.
A list of NEW products will be generated.
That list will be delivered to Sales Team, who will choose what products will be the better for its clients and will present and handed by the sales rep on each visit and will be maximum 3 lights per client
Decision
$$
EMAIL SEQUENCE
E-Mail Campaign
- Sales Sequence:
- 1. Introduce
- 2. Get results (the bennefits)
- 3. Now, not later. (Scarcity)
- 4. Inspire ( Proof - Thech - Authority)
- 5. Trust-Building
- 6. Entice - Last Chance
CRITICAL POINT
LANDING CATALOG
Here is were CTA will drive
This Landing Catalog is a standalone mini page created specifc for this campaign. In this landing catalog, FOCUSED TO THE DESICION MAKERS, technic and precise. Our top 10 lights will be showed, with its technical specification and features.
No price at this point
A CLEAR
NEXT STEP
Landing Catalog Example 1
*by HELLA
This Landing will drive our customers to our e-comm. and LEADS to a subscription form
Opti-Luxx
https://opti-luxx.com/products/signal-lighting/
Landing Catalog Example 2
LEADS
Leads
Potential NY
Public and Private
Potential CT
Public and Private
Potential Distribution
Distribution
To be defined
To increase our Customers Portfolio, we need to offer them an easy way to be part of us
Sales Team
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