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WHS consists of a network of 11 physicians and over 70 support staff that specializing in OB/GYN
The Network featured a Diagnostic Center that assisted with patient testing, mammography, and 3D Baby scans
Chattanooga, TN
Women's Health Services
Older Stakeholders
No Internal Marketing Dept.
No formal Internal Structure
No Budget for Marketing
No Social Media Presence
Client lacked strong leadership
- Stakeholder Interviews
-Director conversations
-Patient Surveys
We created a 3 prong approach to understanding WHS
We spent a month looking into the who, what, why, and how of WHS. We audited their online reputation and scoured the web to find any online presence.
Branding can impact a company's culture
The network lacked the cohesion needed to capitalize on their influence.
Internally- Strengthen the communication and referrals
Externally-Strengthen the prominence of the network
ROLE PLAY
Angela and Abi
Abi
Angela
Play the Role of Lisa, Director of the Women's Diagnostic Center.
Play the Role of Dr. Roberts, physician and current chairman of the board.
We will discuss the findings, implications, and desired outcomes
Crafting Solutions that Create Cohesion
Branding in Action
Internally
Externally
Created websites for the Network and each practice
Consolidated all media messages to promote the Network
Stressed the size and capabilities of the network
Focused WDC media to attract patients in search of yearly testing
Updated all internal patient forms to create cohesion and better referrals
Created collateral to capitalize on captive audience within the practice
Curated Events and opportunities to gather the stakeholders
Sought out opportunities to tie the practices to the network
11 Practices
3 Regions
1 Reason
To Better Serve You
I create opportunities to think deeply about how I can help my family, community, customers and friends become stronger.
I thrive in organizations that focus on providing real solutions to their clients while maintaining a healthy internal culture.
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