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Women's Health Services: Case Study

WHS consists of a network of 11 physicians and over 70 support staff that specializing in OB/GYN

> CLIENT

The Network featured a Diagnostic Center that assisted with patient testing, mammography, and 3D Baby scans

Women's Health Services

Chattanooga, TN

Key Factors

Women's Health Services

> WHS was created to obtain favorable insurance status

Older Stakeholders

No Internal Marketing Dept.

No formal Internal Structure

No Budget for Marketing

No Social Media Presence

Client lacked strong leadership

Researching WHS

- Stakeholder Interviews

-Director conversations

-Patient Surveys

> ANALYSIS

We created a 3 prong approach to understanding WHS

We spent a month looking into the who, what, why, and how of WHS. We audited their online reputation and scoured the web to find any online presence.

WDC is losing money

Branding can impact a company's culture

> PROBLEM

The network lacked the cohesion needed to capitalize on their influence.

Internally- Strengthen the communication and referrals

Externally-Strengthen the prominence of the network

BREAK!

ROLE PLAY

Angela and Abi

Abi

Angela

Play the Role of Lisa, Director of the Women's Diagnostic Center.

Play the Role of Dr. Roberts, physician and current chairman of the board.

How Do We Use Marketing to Strengthen the Network

We will discuss the findings, implications, and desired outcomes

Using the Brand to Influence our Culture

> SOLUTION

Crafting Solutions that Create Cohesion

Branding in Action

Internally

Externally

> Branding

Created websites for the Network and each practice

Consolidated all media messages to promote the Network

Stressed the size and capabilities of the network

Focused WDC media to attract patients in search of yearly testing

Updated all internal patient forms to create cohesion and better referrals

Created collateral to capitalize on captive audience within the practice

Curated Events and opportunities to gather the stakeholders

Sought out opportunities to tie the practices to the network

11 Practices

3 Regions

1 Reason

To Better Serve You

How We Helped

> OUTCOMES

  • Deepened Internal Relationships
  • Grew the Patient Base of the WDC
  • Grew the amount of Patient Referrals
  • Grew the awareness of the Network
  • Improved Overall Morale

Why Ron: Why ADP

> WHY ME

I create opportunities to think deeply about how I can help my family, community, customers and friends become stronger.

I thrive in organizations that focus on providing real solutions to their clients while maintaining a healthy internal culture.

Is ADP Right For Me?

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