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Amazon vs Flipkart vs Snapdeal PPT
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Transcript
Flipkart vs Amazon vs Snapdeal Alternate Case Analysis
Background
Flipkart
- Founded in 2007 by Sachin Bansal and Binny Bansal.
- Headquartered in Bangalore.
- 2016 - Crossed 100 million registered users.
- 2017 - Held 39.5% market share of India's e-commerce industry.
- Owns PhonePe (Mobile Payment Service) and eBay.
Innovations
(Customer Centricity)
Innovations
Strategy
Strategy
- Launch of a private label - Flipkart Smart Buy and Divastri
- Use of Artificial Intelligence(AI) to understand the customer behavior
- Adopted Microsoft - Azure for data optimization(Merchandise, Advertisements and Marketing)
- Project Mira : Shopping Assistant
- F7 labs : AI based product research
- Big Billion days
- Setting up a Data Science team for analysis that uses the data driven approach.
Amazon
- Founded by Jeff Bezos on July 5, 1994.
- Headquartered in Seattle,Washington.
- Second most valuable public company in the world (behind only Apple).
- The largest Internet company by revenue in the world.
- The World’s Most Innovative Company of 2017.
- Surpassed Flipkart and became most trusted e-commerce brand.
Amazon
Innovations
2016:
- Launched private apparel label.
2017:
- Exclusive e-smartphone launched preloaded with Amazon app,Kindle app etc.
Innovative Products Launched:
Innovations
Strategy
- Give customer great selection of products.
- Great value for customers in price and quick delivery.
- Purchase of emvantage for mobile payments.
- Providing delivery in 90 minutes or next day.
- Track the inventory demands by data analytics.
- Used AI and Machine learning to improve on the quality issues.
- Was involved in private label business.
- Availability of product from a single source.
Snapdeal
- Founded in 2010 by "Kunal Bahl" and Rohit Bansal.
- As of 2014, Snapdeal had 300,000 sellers, over 30 million products across 800+ diverse categories.
- Major investors include SoftBank Corp, Alibaba Group and Foxconn Technology.
- It started as a member only website offering daily deals platform inspired by groupon.com.
Snapdeal
Innovations
Innovations
2013:
- Vulcan express founded that manages shipment.
2015:
- Bought Freecharge - mobile wallet.
2016:
- Did partnership with GoJavas for delivery.
Strategy
Strategy
- Aquired sillicon-valley based startup Reduce Data based on AI.
- Trying to realise Habit commerce vision of 20-million daily transacting users by 2020.
- Aquired unicommerce-manages vendors,inventory, warehouse, shipment and returns.
- Provide value added service-demonstration, installation, activation or return.
- Focused on its pure marketplace e-commerce.
Market Growth
Market Trends
Flipkart
Flipkart Growth
Amazon
Amazon Growth
Snapdeal
Snapdeal Growth
Common
Challenges
Common Challenges
- Battle to increase their claim for top-spot.
- Limitations due to market-place model-Homogenization effect.
- Sellers unwillingness to depend on single retail platform.
- Need for control over faulty orders and fraud.
- Facing tough fight against new entrants.
- No touch and feel experience.
- High failure rate for most of the payment gateways – Multiple Payment Options.
- Constant need of Quality check.
- Hassle free Returns/Exchange.
- Ever changing tax structures and policies of the government might impact business any day.
Flipkart
- Lack of capability to support credit/debit payments.
- Faced number of AI problems.
- Difficulties in delivery process due to under-developed transportation system.
- Need for constant innovations due to aggressive competition from the rivals.
- Opposition for Inventory-led model from the government.
- Observed stagnancy in innovations for a long period of time.
- Revenue growth recorded slower than 50%.
- Lack of price control – Customers still find a significant gap in the prices between Flipkart and other online stores.
- Rapid increase in the negative reviews of the products whereas Amazon has 80% positive reviews.
- Sellers are not given importance.
- Value added differentiation.
Flipkart
1
Amazon
Amazon
- Amazon needs to expand its knowledge of the Indian people and culture for long-term success.
- Battling the local rivals for a bigger share of the promising Indian market.
- Need to step up its game in response to Walmart's $16 billion acquisition of a majority stake in Flipkart, which is being called the world's biggest e-commerce deal.
2
Snapdeal
Snapdeal
- Focused more on logistics and neglected the customer experience.
- Miscalculated investments in Freecharge.
- Limited range in inventories as compared to Amazon and Flipkart.
- Low margins due to intense competition.
- More money is going into transportation and packaging.
- Poor listing quality.
- Unorganized hierarchy-Lack of integration.
3
Solutions
For
Flipkart
Solutions
Flipkart
- Walmart acquisition - Expansion and an Exciting global journey ahead.
- Supports Indian languages on their app and web platforms.
- Adaptability to changing times.
- Needs to leverage all the technology at their fingertips in understanding their customers and their individual nuances to create a delightful customer experience.
- Sellers are 3.5 times more influential than buyers in driving e-commerce platform growth.
- Need to keep up with the growing demand.
SWOT Analysis
Fun
Elements
Flipkart
Amazon
Snapdeal
Presented By:
Kinjal Parikh Alekhya Botta
Presentation
Closure
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