Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading content…
Transcript

LET'S DISCUSS

The

Client

Background

The Client

The Client

The client is a furniture studio run by an expert team of designers operating in Mumbai. The aspiration is to be a renowned online aggregator in the furniture space.

The Audit

The Audit

Overview

The brand has been silent on digital for a couple of months now. The latest numbers of engagement and reach are largely unknown.

The Website

The website is in good shape. The minimalist design is very welcoming.

The home page could be used to lead into other pages.

Blogs could help.

The Website

The website could use truncated in terms of its textual content. Also, introduction of galleries would boost the look and feel of the website.

The website is in a dire need of an e-commerce portal.

LinkedIn

With only One Post on the brand page, there is a great scope to revive the property on this platform.

Facebook

The content for McSun Design Studio on Facebook is spot on. There is a need to increase followers and to increase engagement. There is also a need to create more forms of engaging content to reach out to a larger variety of audience.

The lack of content on McSun Interiors is alarming.

Instagram

The quality of content on McSun Interiors is spot on. There seemed to be a good strategy in place. However, the quality of images need to have a an uplipt. Further, merely posting product images will not be as desireable and relatable. We need to create opportunities to create content and post those up.

The Discussion

Here's our understanding of your business in terms of it marketability.

The Discussion

The

Audience

The Intended Target Audience

We intend to target users above the age of 25 years, to experience our offerings.

The individuals can be of any gender.

Age and Gender

All the major metro cities of India.

Areas up to 40 KMs from such cities.

All State Capitals.

All cities with a population of more than a million.

Locations

Corporate Executives

Online and Offline Shoppers

Start Up Founders

Club Members

Vacationers and Travellers

Smart Tech Adopters

Home shoppers

Competitors' Audience

Hoteliers/Restauranteurs

Interior Decorators

Corporate admins

Property Development Company Employees

Builders

Architects

Interior Designers

Audience Streams

Influencers

Lifestyle Bloggers

Business Bloggers

Fashion and style Content Creators

Content Creators

Content Studios

YouTubers

Content Collaborators

YouTube Stars

YouTube Vloggers

Musicians

Actors

Short-film Makers

Internet Journalists

App Developers

Podcasters

Comics

Amplifiers

Price

Agnostic

Experimentative

Influentiable

Aspirational

The Objective

30%

15%

The

Objective

20%

35%

5% engagement on LinkedIn

10% engagement on instagram

Click to edit text

6% engagement on Facebook

Within the next year, here's what you will need.

Dive In

Increased Online Inquiries

Content Production

Visibility on online markets

Why Us?

Why?

How can we help?

Inquiries

Inquiries

Content Collabs

Walk ins

Content Collabs

Brand Building

Increased Walk-ins

Inquiries

Content Collabs

Brand Building

Video Content

Increased Walk-ins

Inquiries

Content Collabs

Brand Building

Video Content

Consumer Retention

Analysis

Increased Walk-ins

Inquiries

Content Collabs

Brand Building

Video Content

Consumer Retention

Analysis

Marketing Consultation

Plan of Action

Strategy

Here's an understanding of what we can use in order to market your intellectual property.

Peers

Your Peers

D'Decor

Vivono Designs

Boca do Lobo

D'Decor

Product Photos

Standardised Website

Highest Rate of Engagement

Vivono Designs

Premium Product Photos

Sleek Website

Moderate Rate of Engagement

Boca do Lobo

Premium Product Photos

Sleek Website

High Rate of Engagement

Use of Blog

Use of Video Content

Displays Aspirational Appeal

Notes

Content led Promotion

Notes

Content led Promotion

Varied Rate of Engagement

Notes

Content led Promotion

Varied Rate of Engagement

Lack of Activity Led Promotion

Notes

Content led Promotion

Varied Rate of Engagement

Lack of Branded Content

Lack of Activity Led Promotion

Notes

Content led Promotion

Varied Rate of Engagement

Lack of Branded Content

Lack of Activity Led Promotion

Similar Content/Offers/Contests

Notes

Content led Promotion

Varied Rate of Engagement

Lack of Branded Content

Lack of Activity Led Promotion

Lack of CTAs

Similar Content/Offers/Contests

The First Step

We need to create a unified brand image.

We need a stronger brand recall.

We need to showcase newer possibilities with our services and products.

Therefore we suggest

Both Brands use a single property on digital media.

Content Pegs

Content Pegs

The Idea

The Idea

The Idea is to put out content that will reach out to the intended audience and also to engage the current base of people.

Wit

Wit

Use of memes and jokes to connect with a large audience.

Blogs

Blogs

The posting of opinions, news pieces and other informative textual content that will not only be engaging and interactive, but will also help boost SEO.

Offers

Offers

Sharing offers and deals related to events, festivals and other occassions.

Products

Product Photos

We will share images of the furniture and interior concepts presented here. We also intend to create a bank of videos showcasing our choicest products.

DIY Tips

DIY Tips

Tips to lift up the one's personal or professional space to be shared on social media.

Emailers

On an optional basis, we could share emailers to a dedicated list about the blogs of the month, along with upcoming events and and ongoing offers.

Co Branded/Co Owned Content

Co-owned and Co-branded Content Marketing

The Idea

The Idea is to portray an image of collaboration, versatility and openness.

Content Collaboration with creators

We intend to invite content creators of various platforms to come over and use your products/services/venue as a trope for their videos and blogs.

Co-Branded Content

We shall invite major brands to partner with us in order to create content along with us. These could include anything from a small video to a web series or beyond.

Brand Activations

Here are some activities that could help boost our brand image in the eyes of the intended audience.

Brand Activations

The Big Change

The Big Change

The Big Change

A short web series where we and our team of designers visit a space - personal or professional - and at a pocket friendly price give the space a complete uplift.

The Big Change

This will give mileage to both - McSun Design Studio and McSun Interiors. It will also help us reach out to a varied class of audience. It will also portray versatility, agileness,and the challege of an uplift for a space will provide for exciting content for the viewers.

The Big Change

Production could be done using inexpensive equipment and a very small team. We must aim to do not more than 2 of such videos every month.

Ask McSun

Ask McSun

Ask McSun

A series of webinars featuring you or any one of your team members that invites questions and tips on design, decor, home styling, and more.

Ask McSun

The biggest advantage of doing something like this is that we will be reaching out to an audience that might have not yet connected with us. Also, webinar registrations can give us a substantial database with whom we can interact on a periodic basis.

Our Value

Our Value

Social Media

Online Public Relations

Digital Media Buying

Offline Branding Collaterals

Content Consultancy

Co-Branded/Co-Created Content

Client Re-marketing

Reputation Management

Event-led Marketing

Offers and more

Branding and Designing

All brand designs can be left on to us. We can take care of the following:

Posters

Tent Cards

Merchandise

Emailers

Communication

The Task - Social Media

Content + Events

Posting M-W-F + Any Festivals + Important Events

Response Management

Content Quality Assurance

Monthly Plan

15% commission on spends

+ creative per cost of Rs. 600/-

The Budget

Content + Events

Social Media

Ads and Spends

Upto 45 Image Creatives

Content Collabs

Creatives for Ads

Offers and Events

Audience Management

5 Animages

Content Quality Assurance

Ad Report

Response management

Promo plan

New ad format review

Content consultation

Monthly Rs. 2,500/-

additional per creative at Rs. 600/-

Rs. 25,000/-

additional per creative at Rs. 600/-

15% commission on spends

+ creative per cost of Rs. 600/-

We're all ears... any questions?

Learn more about creating dynamic, engaging presentations with Prezi