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The client is a furniture studio run by an expert team of designers operating in Mumbai. The aspiration is to be a renowned online aggregator in the furniture space.
The brand has been silent on digital for a couple of months now. The latest numbers of engagement and reach are largely unknown.
The website is in good shape. The minimalist design is very welcoming.
The home page could be used to lead into other pages.
Blogs could help.
The website could use truncated in terms of its textual content. Also, introduction of galleries would boost the look and feel of the website.
The website is in a dire need of an e-commerce portal.
With only One Post on the brand page, there is a great scope to revive the property on this platform.
The content for McSun Design Studio on Facebook is spot on. There is a need to increase followers and to increase engagement. There is also a need to create more forms of engaging content to reach out to a larger variety of audience.
The lack of content on McSun Interiors is alarming.
The quality of content on McSun Interiors is spot on. There seemed to be a good strategy in place. However, the quality of images need to have a an uplipt. Further, merely posting product images will not be as desireable and relatable. We need to create opportunities to create content and post those up.
We intend to target users above the age of 25 years, to experience our offerings.
The individuals can be of any gender.
All the major metro cities of India.
Areas up to 40 KMs from such cities.
All State Capitals.
All cities with a population of more than a million.
Corporate Executives
Online and Offline Shoppers
Start Up Founders
Club Members
Vacationers and Travellers
Smart Tech Adopters
Home shoppers
Competitors' Audience
Hoteliers/Restauranteurs
Interior Decorators
Corporate admins
Property Development Company Employees
Builders
Architects
Interior Designers
Influencers
Lifestyle Bloggers
Business Bloggers
Fashion and style Content Creators
Content Creators
Content Studios
YouTubers
Content Collaborators
YouTube Stars
YouTube Vloggers
Musicians
Actors
Short-film Makers
Internet Journalists
App Developers
Podcasters
Comics
30%
15%
20%
35%
5% engagement on LinkedIn
10% engagement on instagram
Click to edit text
6% engagement on Facebook
Increased Online Inquiries
Content Production
Visibility on online markets
D'Decor
Vivono Designs
Boca do Lobo
Product Photos
Standardised Website
Highest Rate of Engagement
Premium Product Photos
Sleek Website
Moderate Rate of Engagement
Premium Product Photos
Sleek Website
High Rate of Engagement
Use of Blog
Use of Video Content
Displays Aspirational Appeal
Content led Promotion
Content led Promotion
Varied Rate of Engagement
Content led Promotion
Varied Rate of Engagement
Lack of Activity Led Promotion
Content led Promotion
Varied Rate of Engagement
Lack of Branded Content
Lack of Activity Led Promotion
Content led Promotion
Varied Rate of Engagement
Lack of Branded Content
Lack of Activity Led Promotion
Similar Content/Offers/Contests
Content led Promotion
Varied Rate of Engagement
Lack of Branded Content
Lack of Activity Led Promotion
Lack of CTAs
Similar Content/Offers/Contests
We need to create a unified brand image.
We need a stronger brand recall.
We need to showcase newer possibilities with our services and products.
Both Brands use a single property on digital media.
The Idea is to put out content that will reach out to the intended audience and also to engage the current base of people.
Use of memes and jokes to connect with a large audience.
The posting of opinions, news pieces and other informative textual content that will not only be engaging and interactive, but will also help boost SEO.
Sharing offers and deals related to events, festivals and other occassions.
We will share images of the furniture and interior concepts presented here. We also intend to create a bank of videos showcasing our choicest products.
Tips to lift up the one's personal or professional space to be shared on social media.
On an optional basis, we could share emailers to a dedicated list about the blogs of the month, along with upcoming events and and ongoing offers.
The Idea is to portray an image of collaboration, versatility and openness.
We intend to invite content creators of various platforms to come over and use your products/services/venue as a trope for their videos and blogs.
We shall invite major brands to partner with us in order to create content along with us. These could include anything from a small video to a web series or beyond.
Here are some activities that could help boost our brand image in the eyes of the intended audience.
A short web series where we and our team of designers visit a space - personal or professional - and at a pocket friendly price give the space a complete uplift.
This will give mileage to both - McSun Design Studio and McSun Interiors. It will also help us reach out to a varied class of audience. It will also portray versatility, agileness,and the challege of an uplift for a space will provide for exciting content for the viewers.
Production could be done using inexpensive equipment and a very small team. We must aim to do not more than 2 of such videos every month.
A series of webinars featuring you or any one of your team members that invites questions and tips on design, decor, home styling, and more.
The biggest advantage of doing something like this is that we will be reaching out to an audience that might have not yet connected with us. Also, webinar registrations can give us a substantial database with whom we can interact on a periodic basis.
All brand designs can be left on to us. We can take care of the following:
Posters
Tent Cards
Merchandise
Emailers
Communication
Posting M-W-F + Any Festivals + Important Events
Response Management
Content Quality Assurance
Monthly Plan
15% commission on spends
+ creative per cost of Rs. 600/-
Upto 45 Image Creatives
Content Collabs
Creatives for Ads
Offers and Events
Audience Management
5 Animages
Content Quality Assurance
Ad Report
Response management
Promo plan
New ad format review
Content consultation
Monthly Rs. 2,500/-
additional per creative at Rs. 600/-
Rs. 25,000/-
additional per creative at Rs. 600/-
15% commission on spends
+ creative per cost of Rs. 600/-