Marketing.....

Meeting Agenda

1. Airport

2. Digital

3. Clients discussion

4. SWOT

5. Sales Proposal (email, Po, Pre approval, )

6. Accounts Shifting from Hassan to Abdur Rehman

7. Weekly report systems report

8. Hidden working

9. Competitors

10. Recoveries by team

Marketing:

Marketing is the promotion/advertising of business products or services to a target audience..Common examples of marketing at work include television commercials, billboards,and magazine advertisements.

Types of Marketing and Advertising:

1) ATL:

Television, Radio, Print as well as internet.

2) BTL:

Pamphlets, Handbills, Stickers,Promotions,Brochures.

3) TTL:

ATL + BTL

OOH:

Out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.

Types:

• Billboard advertising.
• Street furniture (bus shelters, kiosks, telephone booths, etc.)
• Transit advertising and wraps (taxis, buses, subways, trains, etc.)
• Outdoor Digital Advertising

Must have knowledge of your Product:

It is very important that you spend a great sum of time in explaining the benefits of having the product rather than explaining about the product.

Benefits of Billboards:

• Size is a huge advantage and large, bright, eye-catching graphics.

• Allows you to reach more people faster

• Cheaper than any other mass marketing media.

• Your message gets repeated and engrained in audience memory

• The ad has constant exposure – no other media allows your message to be displayed 24 hours a day, 7 days a week or etc

Few drawbacks of Digital Media:

• Ads may not get their massage to everyone because the ad is changing.

• To many ads on one board reducing the number of times an ad is seen by the public

• Message for the customers is very brief.

• More expensive than Billboards.

1.5 Million per 30 Sec Spot

Clients buy Benefits:

Clients don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service.

Utilize the Social proof:

You must have a strong Social proof that can help you win over the hearts of your Client.The client is more likely to buy from you when he sees Optimistic stories about your brand.

Clearly Define Your Customer:

Who is the person who would most likely to buy your product and buy it immediately? Create an avatar of that customer.

Use Content And Social Media Marketing:

You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.

Referral Strategy:

A simple and effective way top convince the client to buy your product is to approach them through a known source.

Face to face meeting:

It is very important to have face to face meeting with client and make an impact-full presentation, do not just stop with one meet.

Focus On Keeping Your Customer For Life

“Once a customer, always a customer.”

Once a customer has purchased your product, this should not be the end of your relationship with them. Focus on keeping a strong relationship with your customer. This will only create more trust and add value to your product.