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THE VINTAGE GARDEN

The

Brief

Here's a brief understanding what the brief is about.

All about you

Currently

Current Situation

You currently run a restaurant called The Vintage Garden in Thane serving working young adults, families and travellers primarily. Your cafe boasts of an ambiance that is pleasing and cozy. The restaurant also provides space for artists and musicians.

Next Up...

Going Forward

You want to increase your brand presence and get a better footfall. You want to have better PR and also a serious crop of walkins.

Business and More

The

Business

and more

Here's a brief understanding of what kind of people we need to be looking out for and targeting for The Vintage Cafe.

The

Audience

We intend to target users above the ages of 18 years of age to experience the restaurant.

The individuals can be of any gender.

Age and Gender

Thane

Mulund

Airoli

Kalwa

Ghodbunder Road

Kandivli

Dahisar

Mira Road

Bhayender

Virar-Vasai

Locations

Working Individuals

Alcohol Consumers

Interested in Restaurants and Cafes

Parents

Comedy Lovers

Music Audience

Married

Vacationers and Travellers

Young Adults

Event Respondents

Competitors Audience

Recreationers

Instagram and Snapchat Users

Behaviour

Outgoing and Social

Experimentative

Influentiable

Price Agnostic

Your Digital Stats

30%

15%

The

Statistics

20%

35%

Insta

Instagram

You are currently not on Instagram. This is a huge issue as a majority of conversations online are happening there.

Facebook

Facebook

You have 903 likes on Facebook. The brand page is operating currently at less than 1% engagement.

Search

Search

Your cafe does not feature while searching in Thane for Restaurants in Ghodbunder Road.

Zomato and Swiggy

Zomato and Swiggy

Your property doesn't show up on Zomato or on Swiggy while searching in Thane for Restaurants on Ghodbunder Road.

Content Pegs

Events

Food

Porn

Humour

Content

Appeal

User Generated

Content

Crew, Recipes and Tricks

Humour

Humour

Use of memes and also humorous quotes describing food or alcohol experience is known to get extensive engagement along with increased sharing.

Food Porn

Food Porn

We will share images of the food presented here. We also intend to create a bank of videos showcasing our choicest dishes.

Events

Events

We encourage the hosting of events, festivals, offers and discounts. We have successfully noted the efficacy of events like:

Stand Up Comedy

Poetry Events

Food Events

Corp Events

Meetups

UGC

User Generated Content

We have, with limited success, noted a significant rise in brand recall when brands share images and other content created by the customers and patrons.

The food that looks pretty gets the most conversations.

Crew, Recipes and Tricks

Crew, Recipes and Tricks

Content about the crews details along with the recipes of some not-so-popular dishes and drinks that are off-the-menu will bring in increased engagement.

Food and Drinks Trivia

Did you know that trivia and unknown facts get over 20% shares in engagement?

Animages

Animated videos and GIFs get more shares as Facebook and Instagram push such content out at a higher rate than other content forms.

Needs

Understanding where we currently stand, here is what we think the brand needs.

The Brand Needs

High user buzz on social media

10% engagement on instagram

Click to edit text

6% engagement on Facebook

Within the next year, here's what you will need.

Dive In

Increased check ins

High Delivery

Visibility on Google, Zomato and Swiggy

Content

Revamp

Newer Content

Plating

Encouraging guests to

post online

Content Boost

Think some content has organically garnered a healthy traction and engagement already? Why not boost it to people who are relevant to you.

Content Collab

We think you can collaborate with other content creators and influencers to boost your brand presence. We would like to help you reach out to content creators like bloggers, photographers, artists, foodies, travellers, bikers, poets, muscians and more to create videos, images and other forms of content.

Events

Venue

We need to host events such as open mics, blogger and traveller meet ups and more.

Click to edit text

Events

and Venue

We can also build a reputation for organisers to come and use the space as a venue to organise meet ups for like-minded people.

Our Promise

Currently

Currently...

You are posting 1 time each day. You post about your food, offers, events, etc. You get roughly 30-31 creatives a month. Your engagement needs to be bumped by by trying newer forms of posting. We also see the need to spend on Facebook and Instagram as well as to collaborate with others.

What Can We do?

Branding and Designing

All brand designs can be left on to us. We can take care of the following:

Posters

Tent Cards

Merchandise

Loyalty Cards

Packaging Material

Social Media

We shall help in managing your brand on social media and in managing responses to users. We also will help in consulting for newer content forms for the same.

Ads and Spends

We will be in charge of spending and managing all spends campaign to help you reach the right audience. We will also be in charge of ad and audience management as well as course correction through the duration of the campaign.

Events and Venue

We will help you host and plan for events. We will also help in creating a perception for event organisers to rely on the cafe as a reliable venue for their ventures and for their events.

Quick Question

What are the deliverables that you receive from your current agency?

The Budget

Content + Events

Social Media

Ads and Spends

45 Image Creatives

Content Collabs

Creatives for Ads

Commercials

Offers and Events

5 Animages

Audience Management

Content Quality Assurance

Response management

Ad Report

Promo plan

Content consultation

New ad format review

Rs. 25,000/-

additional creatives at Rs. 600/-

15% commission on spends

+ creative cost of Rs. 600/-

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