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Here's a brief understanding what the brief is about.
You currently run a restaurant called The Vintage Garden in Thane serving working young adults, families and travellers primarily. Your cafe boasts of an ambiance that is pleasing and cozy. The restaurant also provides space for artists and musicians.
You want to increase your brand presence and get a better footfall. You want to have better PR and also a serious crop of walkins.
We intend to target users above the ages of 18 years of age to experience the restaurant.
The individuals can be of any gender.
Thane
Mulund
Airoli
Kalwa
Ghodbunder Road
Kandivli
Dahisar
Mira Road
Bhayender
Virar-Vasai
Working Individuals
Alcohol Consumers
Interested in Restaurants and Cafes
Parents
Comedy Lovers
Music Audience
Married
Vacationers and Travellers
Young Adults
Event Respondents
Competitors Audience
Recreationers
Instagram and Snapchat Users
30%
15%
20%
35%
You are currently not on Instagram. This is a huge issue as a majority of conversations online are happening there.
You have 903 likes on Facebook. The brand page is operating currently at less than 1% engagement.
Your cafe does not feature while searching in Thane for Restaurants in Ghodbunder Road.
Your property doesn't show up on Zomato or on Swiggy while searching in Thane for Restaurants on Ghodbunder Road.
Use of memes and also humorous quotes describing food or alcohol experience is known to get extensive engagement along with increased sharing.
We will share images of the food presented here. We also intend to create a bank of videos showcasing our choicest dishes.
We encourage the hosting of events, festivals, offers and discounts. We have successfully noted the efficacy of events like:
Stand Up Comedy
Poetry Events
Food Events
Corp Events
Meetups
We have, with limited success, noted a significant rise in brand recall when brands share images and other content created by the customers and patrons.
The food that looks pretty gets the most conversations.
Content about the crews details along with the recipes of some not-so-popular dishes and drinks that are off-the-menu will bring in increased engagement.
Did you know that trivia and unknown facts get over 20% shares in engagement?
Animated videos and GIFs get more shares as Facebook and Instagram push such content out at a higher rate than other content forms.
High user buzz on social media
10% engagement on instagram
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6% engagement on Facebook
Increased check ins
High Delivery
Visibility on Google, Zomato and Swiggy
Think some content has organically garnered a healthy traction and engagement already? Why not boost it to people who are relevant to you.
We think you can collaborate with other content creators and influencers to boost your brand presence. We would like to help you reach out to content creators like bloggers, photographers, artists, foodies, travellers, bikers, poets, muscians and more to create videos, images and other forms of content.
We need to host events such as open mics, blogger and traveller meet ups and more.
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We can also build a reputation for organisers to come and use the space as a venue to organise meet ups for like-minded people.
You are posting 1 time each day. You post about your food, offers, events, etc. You get roughly 30-31 creatives a month. Your engagement needs to be bumped by by trying newer forms of posting. We also see the need to spend on Facebook and Instagram as well as to collaborate with others.
All brand designs can be left on to us. We can take care of the following:
Posters
Tent Cards
Merchandise
Loyalty Cards
Packaging Material
We shall help in managing your brand on social media and in managing responses to users. We also will help in consulting for newer content forms for the same.
We will be in charge of spending and managing all spends campaign to help you reach the right audience. We will also be in charge of ad and audience management as well as course correction through the duration of the campaign.
We will help you host and plan for events. We will also help in creating a perception for event organisers to rely on the cafe as a reliable venue for their ventures and for their events.
What are the deliverables that you receive from your current agency?
45 Image Creatives
Content Collabs
Creatives for Ads
Offers and Events
5 Animages
Audience Management
Content Quality Assurance
Response management
Ad Report
Promo plan
Content consultation
New ad format review
Rs. 25,000/-
additional creatives at Rs. 600/-
15% commission on spends
+ creative cost of Rs. 600/-