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Design Matters!

Word Choice Matters!

You Got This!

Cosmetology Resume Workshop

DSC Writing Center

Laura Henning, Writing Specialist

Some Fast Facts

Let's Get Started!

Did you know...

  • The average recruiter spends 5 to 7 seconds looking at a resume?
  • 76% of resumes are discarded due to an unprofessional email address?

Did you know...?

  • 61% of recruiters will dismiss a resume because of typos?
  • 43% of recruiters will dismiss a resume because of spelling errors?

Source: business2community.com

The Basics

A resume is a marketing tool to sell yourself, your experiences, and your skills. You don't just want to blandly list the things you've done—you want to demonstrate yourself as a strong candidate for the role and the organization.​

Basic Components of a Resumes

Something to keep in mind:

While it is a best practice to keep a generalized resume ready to go (you never know when you might need it), it's also important to tailor your resume to the position for which you're applying.

The Parts & Pieces

Personal Information

  • Personal information should always go at the top of your resume.
  • This information should include your full name, your location, your phone number, your email address, and any professional social media accounts you may have (e.g., LinkedIn).
  • Consider putting your name in larger font and/or bolding it to make it stand out from the rest of your text. You want your name to be the first thing a reviewer sees.

Objective Statement

  • An objective statement, sometimes called an "executive summary" (though this term is not used as often anymore), is a short statement at the beginning of your resume that articulates who you are and your goals for employment.
  • An objective statement should be two to three sentences and cover the following points:
  • Your years of experience and what tasks you performed.
  • Your most "sellable" trait and how you will contribute to your new role.
  • Your relevant certifications, training, or education.

Sample Objective Statement

Here is an example objective statement from someone applying for positions in the cosmetology field:

Certified cosmetologist with 10+ years of experience providing beauty solutions to clients, including hair, skin, and nail solutions, and providing quality advice on cosmetic and beauty product use. I aspire to leverage my record of high-quality customer service and my aesthetic laser operator certification to provide your clients with unforgettable beauty experiences.

Skills & Qualifications

  • This section provides an overview of one's skills (and, if applicable, qualifications) using key words.
  • You can and should include both "soft" and "hard" skills! The following example from a cosmetologist's resume demonstrates a mixture of both kinds of skills:
  • Strong communication
  • Skincare consultation
  • Product recommendation
  • Interpersonal skills
  • Aesthetic laser use
  • Creativity

Education

  • For your education section, you should list the degrees, diplomas, or certificates you have obtained or, if applicable, are still working on.
  • Always start with your most recent schooling!
  • You should include the following information:
  • Program title
  • Name of school
  • Location
  • Years attended (if you are still enrolled in the program, you can list "present" as your end date)

Professional Experience

  • Like your education section, your professional experience should be listed in reverse chronological order.
  • Include the name of your position, the company's name, how long you worked there (use "present" for the end date if you're still working there), and a list of four to five bullet points describing, with strong, descriptive verbs, your duties for that position. (We'll talk more about word choice in a moment!)
  • It is important to include only those professional experiences that relate to the position for which you're applying. That means there will most likely be jobs you will not end up listing on your resume.

Volunteer Experience, Awards, & Honors

  • Volunteer experience and/or any awards/honors you have received are valuable to include on your resume, but they should be relevant to the position for which you're applying.
  • Just as you would when listing your professional experience, any items listed in this section should include key information: the who, what, where, and/or when!
  • If you don't have any items to list in this section, don't fret! It's completely optional.

Newcomer Stylist of the Year / 2019 / Professional Beauty Association

Make It Look Good!

The writers at the career website Monster.com put it perfectly: "A cosmetology resume needs to look as good as the looks you create, otherwise employers are going to throw some shade."

Specific Considerations for Cosmetologists

A good-looking, well-written resume is always important, of course, but in a competitive and creative field like cosmetology, this is especially true.

Beauty Salons Are Not One-Size-Fits-All!

Ask yourself the following questions:

  • What kinds of treatments and/or procedures does the salon focus on?

Get to Know the Business

  • Who is their specific clientele? Do they have one?
  • Does the salon strive to provide a certain "experience" for their clients?

Show Them What You Can Do!

While you should know the specifics of the business to which you're applying, it is also important to demonstrate your versatility; after all, in the beauty world there are myriad specialties, and it is beneficial for potential employers to know all that you could bring to their business.

Prove Your Versatility

Successfully demonstrating your skills and versatility often comes down to the effective use of figures. This is called "quantifying your resume," which we'll get to in just a moment!

Say What You Mean to Say!

Because a resume is generally a one-page document, it is crucial to choose your words carefully and thoughtfully.

Choosing the right words often comes down to powerful adjectives and descriptive verbs.

Powerful Adjectives

Spot the Difference(s):

Using Powerful Adjectives

Good at handling customers.

Adept at assisting clients and attending to customer needs.

Works well as part of a team and alone.

Productive in both team-oriented and independent settings.

Descriptive Verbs

Spot the Difference(s):

Using Descriptive Verbs

Worked at the front desk.

Scheduled client appointments (an average of 15 per day).

Did customer nails.

Examined and treated customer nails, collaborating with diverse clientele to create personalized designs.

Start with Good Design!

When it comes to designing a good-looking resume, you don't have to start from scratch. Using templates can help streamline the process by providing a solid basis from which you can build off.

Choosing Templates & Building Your Brand

If you are looking to "build your brand," which is often part of the job application and resume writing process, it is also important to start off with good, thoughtful design.

Where to Find Good Templates:

Resume Genius: https://resumegenius.com/resume-samples/cosmetologist-resume-example

Using Templates

Microsoft Word (both the desktop and O365 versions have a solid library of templates to choose from)

Canva: https://www.canva.com/resumes/templates/

Building Your Brand

Some questions to consider:

  • Who are some cosmetologists and/or businesses you admire? Why? What is it about their particular branding you find attractive?

Self Branding

  • What kind of experience do you want your clients to have? What do you want them to remember when they leave that will make them come back?

Ask your friends and family for their opinions and preferences, too!

The Big 3

The Big 3 of Design: Color

The images to the right are the same but for their color combinations.

How does each combination make you feel?

Which one do you think you would prefer to get your makeup and hair done at?

The Big 3 of Design: Fonts

Branding is all about conveying a specific message--and how you present this information affects how your audience will absorb it.

Font needs to convey information quickly and clearly, yet in a way that is consistent with the intended message.

The above sale signs contain the same information and design but different fonts. Which do you think works best? Why?

The Big 3 of Design: Composition

Composition is broadly defined as the way in which one places objects or arranges visual elements in a work of art.

With branding and social media design, it is important to direct your viewer's attention to the subject of your image, not away from it.

Using Professional Social Media

LinkedIn: An excellent platform to network and connect with other professionals; you can also use it when job hunting. Features include participating in interest-related groups, applying to jobs, and blogging.

Here is a "how-to" article from LifeWire: https://www.lifewire.com/what-is-linkedin-3486382

Creating a Professional Social Media Presence

Instagram: A great platform for people in creative fields to demonstrate their skills and artistry.

If you're looking to create an Instagram for a business, this article from Hootsuite has step-by-step instructions: https://blog.hootsuite.com/how-to-use-instagram-for-business/

Additional Resources

For Writing Resumes:

Objective statements: https://www.livecareer.com/resume/objectives/cosmetology/cosmetologist

Diverse applicants: https://www.jobhero.com/resume/examples/cosmetology/cosmetologist

For Branding & Design:

Personal branding: https://www.canva.com/learn/personal-branding/

Social media marketing and design: https://www.canva.com/learn/mobile-marketing-strategies/

Business cards: https://www.canva.com/learn/creative-business-card-ideas/

...And Visit the Writing Center!

The DSC Writing Center is always here to help you with your professional writing.

Summer A Hours:

You can schedule an appointment by emailing cwc@daytonastate.edu, calling (386) 506-3297, or using the chat on our homepage, www.daytonastate.edu/cwc.

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