(For Prezi Video) (For Prezi Video) (For Prezi Video) (For Prezi Video) Top 9 Live Video Questions To Ask About Virtual Events

Q1. Should all virtual events be on live video?

• NoT the entire event

• But...
• yes all virtual events should include live video segments

Q2: Why should we #PressTheDamnButton with live video?

• Live video is participatory content

• It shrinks the distance

• Build trust or convey authenticity

• Empowers the audience

Q3: when should we not use live video?

• Live video will never replace production video

• When there isn't a plan for active engagement

• When you want to control the audio and video settings

• When you need more than one take or an editor can add value!

Q4. Which platform is best for live video?

• There's no one platform that is better than any other.

• You must first determine what success looks like for your live video?

• Ask who you are trying to reach?

• What format & style do you plan on creating? (Interview or mobile or vertical)

• Understand the benefits and risks of streaming to multiple platforms at once

Q5. When should a virtual event include: Live Video vs produced vs pre-recorded

• Live Video: Providing access and participatory

• Produced: Telling a story that must go beyond the presenters words and slides to include b-roll, sound effects and story format.

• Pre-Recorded: When you want to control and manage the audio, video and length of the video while doing multiple takes and mitigating risks involved with live video

Q6: How do i combine produced video with live video to maintain audience attention

• Manage expectations at the start

• Be Transparent

• If speaker will be doing Q&A

• Leverage live video before a produced video to add context and take questions

• Balance the desire to have evergreen videos with live to provide the FOMO and excitement

Q7. How can we use live video to promote a virtual event before and after?

• AMA
• Launch party
• Q&A with speakers
• Behind the scenes planning
• Giveaways and contests
• Influencer collaborations
• Preview of the day
• Daily Recap
• Key takeaways to create FOMO for those that didn't attend
• Updates and changes to schedule or expectations
• Speaker access
• Episodic shows

Q8: How do we get the audience to interact and ask questions during the live stream?

• Teach & provide examples
• Reminders and recommendations
• Seeded questions to influencers and ambassadors
• Giveaways
• On video acknowledgment
• Ask direct questions with multiple types of answers
• Focus on open ended & personal over choices or true & false
• Empathetic connections more WE than Me
• Crowdsource ideas and direction of content
• Celebrate those that do comment

Q9. How to limit live streaming risk?

• Create backup plans but don't plan to fail

• Create swim lanes & live video expectations rather than rules

• Create pre-recorded filler videos as backup

• Allow the host freedom

• Bandwidth, lighting and audio will be top priorities create best practices

• Use kit or standard equipment to limit variables

• Leverage remote producers beyond the live video talent

• Tweak, Test, Tweak again, Repeat