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(For Prezi Video) (For Prezi Video) Top 9 Live Video Questions To Ask About Virtual Events
Top 9 virtual event Questions about using live streaming video
Question 1
Q1. Should all virtual events be on live video?
No the entire event should never be fully live video but
yes all virtual events should include live video segments before, during and after the event!
Quenstion 2
Q2: Why should we #PressTheDamnButton with live video?
Live video is participtory content
It shrinks the distance between the event and audience
There's no better way to build trust or convey authenticity
Empowers the audience to help shape the direction of content and feel a part of the event
Question 3
Q3: when should we not use live video?
Live video will never replace production video and the power of editing can transform an average presentation into a great one.
When there isn't a plan for active engagement or the presenter won't see or adapt to the live conversation live only adds complications
When you want to have a unified look as an editor can control the audio and video settings making all videos look uniform
When you need more than one take or you're doing a demo or aspects beyond the presentation might malfunction
Question 4
Q4. Which platform is best for live video?
There's no one platform that is better than any other.
You must first determine what success looks like for your live video?
Ask who you are trying to reach?
What format & style do you plan on creating? (Interview or mobile or vertical)
Understand the benefits and risks of streaming to multiple platforms at once
Have a plan to manage comments, questions and live audience on the channels you are streaming.
Question 5
Q5. When should a virtual event include: Live Video vs produced vs pre-recorded
Live Video: Providing access and leveraging the participatory component of the video!
Produced: Telling a story that must go beyond the presenters words and slides to include b-roll, sound effects and story format.
Pre-Recorded: When you want to control and manage the audio, video and length of the video while doing multiple takes and mitigrating risks involved with live video
Question 6
Q6: How do i combine produced video with live video to maintain audience attention
Manage expectations at the start
Be Transparent with what aspects of the virtual event will be recorded vs live
If speaker will be doing Q&A after a produced video tease that before and during the produced video session
Leverage live video before a produced video to add context and take questions teasing what is to come in the produced video
Balance the desire to have evergreen videos with live to provide the FOMO and excitement available beyond the produced videos you can watch later!