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TQM - FORD Motors

Thank you

Annie Aslam 500074016

Mukul Jadon 500074012

Akhil Krishnan 500077530

Mudit Robert 500077856

Product Design

Product design is one of the most important things for a company to have satisfied customers. Ford motor company always tries to provide the best quality product to their customers.

  • They always come up with something new & advanced.
  • For example-

Fuel Efficiency,

High Speed,

Attractive Look,

Advanced Safety System,

Entertainment Facilities

And Much More.

  • Companies such as Ford, Peugeot, BMW and Toyota are competing directly against each other. In order to ensure their survival it is essential that they continually improve their products and customer service. This process is called ‘Continuous Improvement’. The aim of companies operating a Continuous Improvement system is to improve their manufacturing system, their product and to create opportunities for further improvement simultaneously making customers their advocate.

  • Continuous improvement is something that adds value to the product and leads to value addition process.

The process involves 4 major steps:

  • IMPROVING THE MANUFACTURING SYSTEM: This is usually achieved by improving the efficiency of the production line. One way of doing this is by reducing waste. Waste materials can be recycled and used again or sold as scrap rather than being thrown away.
  • IMPROVING MANUFACTURING TECHNOLOGY: A company continually improving its manufacturing efficiency will invest in new up to date technology. An example is seen below. This is a laser cutter which cuts materials extremely accurately and quickly. Companies that invest in this type of hi-tech equipment will be more efficient than their competitors. Although machines like this can be expensive the efficiency improvements to a production line makes it worthwhile. The laser cutter seen below is being used by a company manufacturing boomerangs. The laser cutter makes it possible for boomerangs to be manufactured to high accuracy and at speed.
  • CUSTOMER SATISFACTION SURVEYS: Companies must always ask their customers for feedback. Feedback means asking the customer what they like about the product and how they think it could be improved. Customers are very important to any company selling products. Without customers the product will fail to sell. Listening to the needs of customers is a high priority to any company aiming to continuously improve.

  • IMPROVING THE RELATIONSHIP WITH SUPPLIERS: Forming a good relationship with the suppliers of raw materials and components for the manufacture of a product is another important factor in the Continuous Improvement Strategy. Suppliers are more likely to act swiftly to enquiries and to supply materials and components if communication between a company and supplier is professional and pleasant. A company that pays its suppliers bills quickly are always going to get a better service from the supplier than one that pays late.

8D- Problem Solving

8D

  • During World War II the 8D Method was used in Team Oriented Problem Solving (TOPS) in the United States under Military Standard 1520. It was later used and popularized by car manufacturer Ford.

  • In the 1990s Ford continued to develop the 8D process as a result of which the process is said to have found its origin in the automotive industry.

  • Ford created the 8D Process to help teams deal with quality control and safety issues; develop customized, permanent solutions to problems; and prevent problems from recurring. Although the 8D Process was initially applied in the manufacturing, engineering, and aerospace industries; it's useful and relevant in any industry.

HOW TO USE 8D ?

  • D0: Plan - Plan for solving the problem and determine the prerequisites.
  • D1: Use a team - Select and establish a team of people with product/process knowledge.
  • D2: Define and describe the problem - Specify the problem by identifying in quantifiable terms the who, what, where, when, why, how, and how many (5W2H) for the problem.
  • D3: Develop interim containment plan; implement and verify interim actions - Define and implement containment actions to isolate the problem from any customer.
  • D4: Determine, identify, and verify root causes and escape points - Identify all applicable causes that could explain why the problem occurred. Also identify why the problem was not noticed at the time it occurred. All causes shall be verified or proved, not determined by fuzzy brainstorming. One can use 5 WHYS and cause and effect diagram to map causes against the effect or problem identified.
  • D5: Choose and verify permanent corrections (PCs) for problem/nonconformity - Through preproduction programs, quantitatively confirm that the selected correction will resolve the problem for the customer.
  • D6: Implement and validate corrective actions - Define and implement the best corrective actions (CA).
  • D7: Take preventive measures - Modify the management systems, operation systems, practices, and procedures to prevent recurrence of this and all similar problems.
  • D8: Congratulate your team - Recognize the collective efforts of the team. The team needs to be formally thanked by the organization. 

  • The focus of this system was to use this approach in a team environment. Teams are to be cross-functional and include members from both the manufacturing organizations as well as design engineering.

  • The Ford 8Ds are most effective in dealing with chronic recurring problems, primarily defects or warranty issues. They were never intended to replace or stand as a systemic quality system. The 8Ds' focus was to deal with problems and discover the weaknesses in the management systems that allowed the problem to occur In the first place. The real benefit would come by changing how management decisions allowed the problem to happen. The problem is merely a symptom of a greater systemic management issue

What is 8 D?

“Employee involvement improves quality and increases productivity

EMPLOYEE ENGAGEMENT

  • Employee involvement improves quality and increases productivity:
  • Employees work and make better decisions using expert knowledge of process
  • more likely to implement and support ideas they had a part in making.
  • more likely to spot and pinpoint areas for improvement
  • They are able to take better immediate corrective actions
  • Involvement reduces labor/management friction as it encourages communication among the employees but also their co operation and team work spirit
  • Increased morale, positive environment
  • Adaptable and better at managing changes
  • Increased commitment to goals because they feel involved and not left out.

Employee Engagement

  • Total Quality Management or TQM in short is a key management approach

  • “Through these doors pass our most important asset, our employees.”

  • “No one of us knows as much as all of us.”

Challenge??

Process Design

  • Tooling Design Phase

  • Stamping Phase

Results

  • Ford engineers could successfully predict dynamic panel transfer behavior (displacement, forces, stresses, etc. faster and crucially more accurately than was previously possible

  • . Material behavior could be predicted with greater accuracy thus avoiding interference during panel transfer and reducing part or die damage.

Collaboration

SOLUTION

  • HDD- Altair Hyper Die Dynamics

  • flexible body blank representations

  • virtual model of the stamping press line
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