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Placement

Nestle Fruita Vital’s placement strategy is that Products are not sold directly to consumers, they are passed through distribution channel first and then from manufacture to distributor to retailer to consumer.

CONCLUSION!!

Q/A

Nestle Fruita Vitals

COMPETITORS

SWOT

strengths Weakness

lack of awareness

lack of CSR

Increased Cost

Olfrute by Olpers, Shezan, Malee, Country, Haleeb

Brand Image

Pure/ Fresh & healthy

Strong R&D

Variety

High quality Image

Price

WHY DIVERSIFY?

Process Flow for Juices

Innovation and renovation

Demand in summers

Approx 60% population not addressed by Drinks manufacturers

Competitors

Catering Health conscious Individuals

Introduction

Market Analysis

MARKETING MIX

- Market potential

- Factors that mostly influence the Buying power of Consumers

- Price bracket that the target market willing to pay

- Brand awareness and image,

- People be willing to buy new products launched

- How much quality matters to the target market etc.

  • A Competitive price of Rs 25 will be set.
  • Main focus is High volume and low costs.
  • Prices will increase in future once brand image and market share is established.
  • Prices can also be increased when a new flavor is launched.

Product

Threats

a) Target= Health conscious

people

b) Position new product for long

term relation ship

c) High nutritional Value

Increased Competition

Political instability

Rising price of raw material

Changing consumer Trends

Group Members

FruitZilla

'Feel Fresh Live Fresh'

In store Advertisement and

Test Samples.

Promotion

Nestle Fruita Vitals Fruitzilla Stands

for Healthy, Nutrition for a balanced life

which is fun filled, sweet, and cheerful;

full of life but at the same time healthy

and fresh.

Nestle Fruita Vitals Fruitzilla Stands

for Healthy, Nutrition for a balanced life

which is fun filled, sweet, and cheerful;

full of life but at the same time healthy

and fresh.

- Broachers/ coupons

- corner of store, arranged in a fruity theme, sample tasting counter can be places

- Atmospheric engagement effect (enjoyment and attractiveness)

- Store lay out ( follow signs to the end where tasting sample is taking place)

- In store audio video broadcasting

- Invoking background music to attract crowd and arousecuriosity towards the new product.

Celebrity Endorsement

- Popular celebrities endorsing

products

- Red carpet event

Sales promotions:

- Discounts

- Coupons

Traditional Media Include:

- Advertisements through billboards,

- Print Media ( News papers and popular magazines)

- Television advertisements that can be

aired at prime time

- Advertisements/ commercials on famous

Radio stations like FM89

Complement Marketing

- On purchase of every Large Fruita

Vital pack a pack of Ice cream free.

Digital Marketing

- Facebook fan page, twitter and Google Ads

- Going viral and gaining popularity online

Other Media

- Stickers

- Banners

- Mobile vans

- Posters and wall painting

Sh@heer

H@nan

H@ider

Ahmed R@za

Adn@n

Packaging

Initially easy convenient packaging

will be introduced,Small cup packing

Once the product start gaining popularity amongst its consumer it will also be packaged in 1 liter and family packs.

Initially easy convenient packaging

will be introduced,Small cup packing

Once the product start gaining popularity amongst its consumer it will also be packaged in 1 liter and family packs.

Nestle Pakistan

  • Its key focus is on health, nutrition and wellness of people.
  • Nestlé Pakistan today is the leading Food & Beverages Company in Pakistan.

Opportunities

Nestle Fruita Vitals

  • Even its slogan says “Nestle Good Food Good Life”.
  • Nestle was established in 1867 and ever since it is providing quality products to its customers.
  • Nestle juices in Pakistan have strengthened its position in market and it is fastest growing brand.

Expansion Opportunites

Product Launched: Fruit fuel

First Nestle Juice Launched in 1996

Falvour: Orange

joint ventures

Later in 2000's Product line depth increased and various falvors were launched

Target Market for premium fruit juices

Youth (18-25 Years)

Demand of healthy food at arise

Industry Analysis

Evolution from Orange Juice to wide array of falvors

Nestle Tropical Juices; cheaper and not 100% Pure

Focusing on lower income segment

Nestle Market share is 58%

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