Nestle Fruita Vital’s placement strategy is that Products are not sold directly to consumers, they are passed through distribution channel first and then from manufacture to distributor to retailer to consumer.
CONCLUSION!!
Q/A
Nestle Fruita Vitals
COMPETITORS
SWOT
strengths Weakness
lack of awareness
lack of CSR
Increased Cost
Olfrute by Olpers, Shezan, Malee, Country, Haleeb
Brand Image
Pure/ Fresh & healthy
Strong R&D
Variety
High quality Image
Price
Innovation and renovation
Demand in summers
Approx 60% population not addressed by Drinks manufacturers
Competitors
Catering Health conscious Individuals
Introduction
Market Analysis
MARKETING MIX
- Market potential
- Factors that mostly influence the Buying power of Consumers
- Price bracket that the target market willing to pay
- Brand awareness and image,
- People be willing to buy new products launched
- How much quality matters to the target market etc.
- A Competitive price of Rs 25 will be set.
- Main focus is High volume and low costs.
- Prices will increase in future once brand image and market share is established.
- Prices can also be increased when a new flavor is launched.
Product
a) Target= Health conscious
people
b) Position new product for long
term relation ship
c) High nutritional Value
Increased Competition
Political instability
Rising price of raw material
Changing consumer Trends
Group Members
FruitZilla
'Feel Fresh Live Fresh'
In store Advertisement and
Test Samples.
Promotion
Nestle Fruita Vitals Fruitzilla Stands
for Healthy, Nutrition for a balanced life
which is fun filled, sweet, and cheerful;
full of life but at the same time healthy
and fresh.
Nestle Fruita Vitals Fruitzilla Stands
for Healthy, Nutrition for a balanced life
which is fun filled, sweet, and cheerful;
full of life but at the same time healthy
and fresh.
- Broachers/ coupons
- corner of store, arranged in a fruity theme, sample tasting counter can be places
- Atmospheric engagement effect (enjoyment and attractiveness)
- Store lay out ( follow signs to the end where tasting sample is taking place)
- In store audio video broadcasting
- Invoking background music to attract crowd and arousecuriosity towards the new product.
Celebrity Endorsement
- Popular celebrities endorsing
products
- Red carpet event
Sales promotions:
- Discounts
- Coupons
Traditional Media Include:
- Advertisements through billboards,
- Print Media ( News papers and popular magazines)
- Television advertisements that can be
aired at prime time
- Advertisements/ commercials on famous
Radio stations like FM89
Complement Marketing
- On purchase of every Large Fruita
Vital pack a pack of Ice cream free.
Digital Marketing
- Facebook fan page, twitter and Google Ads
- Going viral and gaining popularity online
Other Media
- Stickers
- Banners
- Mobile vans
- Posters and wall painting
Sh@heer
H@nan
H@ider
Ahmed R@za
Adn@n
Packaging
Initially easy convenient packaging
will be introduced,Small cup packing
Once the product start gaining popularity amongst its consumer it will also be packaged in 1 liter and family packs.
Initially easy convenient packaging
will be introduced,Small cup packing
Once the product start gaining popularity amongst its consumer it will also be packaged in 1 liter and family packs.
Nestle Pakistan
- Its key focus is on health, nutrition and wellness of people.
- Nestlé Pakistan today is the leading Food & Beverages Company in Pakistan.
Opportunities
- Even its slogan says “Nestle Good Food Good Life”.
- Nestle was established in 1867 and ever since it is providing quality products to its customers.
- Nestle juices in Pakistan have strengthened its position in market and it is fastest growing brand.
Expansion Opportunites
Product Launched: Fruit fuel
First Nestle Juice Launched in 1996
Falvour: Orange
joint ventures
Later in 2000's Product line depth increased and various falvors were launched
Target Market for premium fruit juices
Youth (18-25 Years)
Demand of healthy food at arise
Industry Analysis
Evolution from Orange Juice to wide array of falvors
Nestle Tropical Juices; cheaper and not 100% Pure
Focusing on lower income segment
Nestle Market share is 58%