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EU CU CINE VOTEZ?!

Concept

Is our app idea that aims to make Romanian society a better place by offering access to clean, current & complete information about the political scene.

In its MVP form, it offers a user friendly encyclopedia of relevant information - but our plans for the future are much, much grander.

Pain &

Core Feature

Our users' greatest pain:

the lack of objective, complete & up-to-date information regarding the national political environment;

Our core benefit:

Easily-accessible, transparent & constantly updated encyclopedia of political actors;

The Innovators are our

initial target market

for the MVP.

Target Market

& Innovators

They are educated and digitally savvy people, living in urban areas, with at least somewhat of an interest in politics & belonging to the younger Millenial - older Generation Z age group.

Smell

Test

Considerations & Teamwork

Debating on how to implement our application was our biggest challenge!

The main topics we wanted to discuss were:

-transparency;

-free app;

-finding other enthusiasts of our age;

-aiming for a sustainable phase;

-email and forms => feedback;

-first on the market, low profitability => no competitors.

Our smell test

User

Personas

We constructed two user personas for our app, by analyzing people within our Innovator segment from a demographic, psycho-graphic and behavioral point of view.

Alex

Alexis (Alex) is a 23 year old, single business student living in Bucharest, who wants to be an entrepreneur.

Likes: Social Activities;

Volunteering;

Traveling;

Fitness;

Online Activism;

Cats;

Dislikes: Bureaucracy;

People her age who don’t vote/care/educate themselves;

Media Misinformation & Influencers;

Social injustice, sexism & corruption;

Cares about: Equal Rights;

Environment;

Their career;

They'd use the app because: They want to actively improve society, extend their knowledge about Romanian politics and want Bucharest to feel more like a Western capital.

Where they would find out about the app: Friends and Social Media

Gabi

Gabi (Gabriel) is an IT freelancer; he's 28, engaged & lives in Cluj.

Likes: Tech, apps & games;

His fiancee :)

Festivals;

Hiking;

Political debates;

Dogs!

Dislikes: Misleading politicians;

Derisory legislation;

Fake news from social media;

They care about: Environment;

Political status of the country

Their future family & home;

They'd use the app because: They want a better future for themselves & their family.

Where would they find out about the app: Work colleagues, blogs with a solid background.

Gabi

Experiment

Before making it,

we've been faking it.

We consulted our target users (innovators) with a Google Form

&

our target founders (EU funding)

with a mock email.

Form

The majority of people present an interest in politics and how they are conducted in Romania and also tend to stay informed about political trends.

The vast majority of people get their information from authorized television channels, but do not trust channels to be transparent. Adding to that, over 50% of people only use between 1 and 3 sources to construct an opinion.

In order to solve the issue of trustworthiness we will use as many reliable sources as possible for each article in order to offer an ample and fact-based image for every targeted politician.

When it comes to the public perception of the app, we received very positive feedback. Most individuals believe that it would bring positive change in the population's political education and would recommend it to acquaintances. From the poll, we also discovered that the majority plans to use the app at least once every month which would also increase the level of political education in society since currently most people only notice big events happening a couple of times a year and that involve a lot of media coverage.

Looking at demographics, we also observed that the majority of people presenting an interest in this app fit perfectly in our targeted Innovator group (represented by young millennials and GenZ's, with higher education & that live mostly in urban areas.)

Mock Email (Funding)

In order to receive funding for our project we decided that a very appropriate income stream would be EU Funds. This is our approach:

To whom it may concern,

My name is Bogdan Bogzeanu, I manage the successful partnerships and proudly represent the EU CU CINE VOTEZ?! App.

We know that you are the most important factor of change and development within our Union. We, a group of young people wishing and acting for positive change, are pleased to come up with a project that aims to educate and comprehensively inform Romanian people in terms of the actors on the national political stage. In our country, there is an urgent need for political education, as well as a means of free political communication.

We are certain that our app - designed as a free and user-friendly online platform - will make a strong, long term impact in Romanians’ mindset and will create a better understanding of the current political situation. Please find attached more info about our project in the PDF file.

We surely have more common ground to further discuss and, as such, we would be pleased to receive some feedback for better insight regarding your social agenda. We would also be delighted to have a face to face meeting with your representatives, whenever you would find appropriate next week.

We enthusiastically look forward to your answer!

Yours sincerely,

Bogdan Bogzeanu

Business Development Manager EU CU CINE VOTEZ?!

MVP

Launch

MVP Launch

Taking into account the positive feedback received from our respondents, we decided to launch our MVP. The strategy we all agreed on was to put our application on the market shortly before the national elections.

In the first phase of the launch, the encyclopedia of political actors will include only information about the candidates of that electoral round, representing our core product. Specifically, it will not include chats, forums or other such resources for our customers. In this way, by launching a reduced version of our idea, we will be able to analyze the degree of use before making the decision to launch the application with all the intended features.

Landing Page

Future

Extra features

  • Chat/ Discussion forums;
  • Small political quizzes;
  • A dictionary for general political terminology, with hyperlinks between those specific terms and the definition from the dictionary & educational resources;
  • Reviews about articles or politicians;
  • Rate function;
  • Live polls;

Future developments

  • Extend the target audience to the rural area;
  • Attract the attention of people from other age groups to become users of the app;
  • Create & implement all the extra features;

THANK YOU!

Presentation by:

Achim Andrei, Bogzeanu Bogdan, Calin Sabrina Alexandra,

Cirstea Petronela, Ionescu Emil-Alexandru & Petre Ana-Maria

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