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Targeted Online Advertising Proposal
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, search history, website history, etc.
The billboars of the internet!
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
American adults spend, on average, nearly 6 hours a day driving or online.
"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."
Source: Nielsen / Dept. of Transportation
Source: Forbes / Bain & Co.
"I've heard of this place before!"
"I think people really like this place!"
These two mediums help to usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Renfroe offers a wide range of hightly technical solutions to fit your online advertising needs!
Serving ads to customers that have previously visited your site.
70%
of customers who are retargeted are more likely to convert on your website
97%
of first-time visitors to a website will not take action.
Keyword Targeting
Keyword Retargeting
By building a list of relevant keywords, we can serve ads to the people that are actively searching for your products
Geo-fencing
Geo-fencing
We can target
Zip Codes
Zip Codes +4
A set radius
Neighborhoods
Streets
Your Competition
Specific Events
Individual Houses
ANYWHERE
Target them when they are in the location and up to
30 days after!
Building incredibly precise boundaries around locations where you think potential customers are frequently visiting.
Conversion Fencing
Conversion Zones
Target
Serve Ads
Track
By setting up a geo-fence around the location you want your customers to go, we can track who received your ad and actually went to the intended location!
Let's put this technology to use for your business!
Competitor Conquest
Geo-fence locations of competing restaurants in the area to drive their customers to your locations.
By adding a conversion geo-fence around your store, we can track which customers were shown your ad and then chose to come eat at your restaurant.
Make sure your most interested customers keep hearing about you!
Remember: People are 70% more likely to convert after being retargeted!
We will place an invisible retargeting pixel on your website to collect information on devices that visit your website. Using this data, we can retarget those devices with your ads for up to 30 days after visiting your site!
As we monitor the campaign and saturate audiences, we can quickly adjust the audience to attract new potential customers from different locations.
For example:
Public
Parks
Office Buildings
Local Events
What tactices will we utilize?
How can I track campaign?
We will create a personal, live dashboard of key analytic metrics so you can monitor your campaign insights.
How will I be supported during the campaign?
A dedicated Renfroe team will keep a close eye on your campaign and review data patterns daily to optimize impression effectiveness and strengthen your
campaign focus.
150,000
$10
Impressions (per 4 week period)
Cost per Thousand Impressions
Campaign Length
Initial Set-Up Cost
6 (4 week periods)
$250
We can pivot restaurants / target audience in as little as 48 hours!
$1,500
Campaign Cost Per Period
Total Invesment
$9,250
Simply pay another set-up fee to change