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Targeted Online Advertising Proposal

What is Targeted Online Advertising?

Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, search history, website history, etc.

Introduction

Banner Ads

The billboars of the internet!

What would an online ad look like?

These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!

The Perfect Match

The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.

Combination with OOH

American adults spend, on average, nearly 6 hours a day driving or online.

"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."

Source: Nielsen / Dept. of Transportation

Source: Forbes / Bain & Co.

"I've heard of this place before!"

Frequency

"I think people really like this place!"

All this leads to...

These two mediums help to usher in the power of frequency.

By saturating your target audience with billboards and online ads, you will get potential customers to say things like...

"They're everywhere! They must be doing well!"

Solutions

Solutions

Renfroe offers a wide range of hightly technical solutions to fit your online advertising needs!

Site Retarteging

Site Retargeting

Serving ads to customers that have previously visited your site.

70%

of customers who are retargeted are more likely to convert on your website

97%

of first-time visitors to a website will not take action.

Keyword Targeting

Keyword Retargeting

By building a list of relevant keywords, we can serve ads to the people that are actively searching for your products

Geo-fencing

Geo-fencing

We can target

Zip Codes

Zip Codes +4

A set radius

Neighborhoods

Streets

Your Competition

Specific Events

Individual Houses

ANYWHERE

Target them when they are in the location and up to

30 days after!

Building incredibly precise boundaries around locations where you think potential customers are frequently visiting.

Conversion Fencing

Conversion Zones

Target

Serve Ads

Track

By setting up a geo-fence around the location you want your customers to go, we can track who received your ad and actually went to the intended location!

Our Recommended Action Plan

Let's put this technology to use for your business!

Our Plan

Mexicali Fresh

Geo-fencing Stategy

Competitor Conquest

Geo-fence locations of competing restaurants in the area to drive their customers to your locations.

Geo-fencing

Conversion Zones

Conversion Zones

By adding a conversion geo-fence around your store, we can track which customers were shown your ad and then chose to come eat at your restaurant.

Site Retargeting

Device Retargeting

Make sure your most interested customers keep hearing about you!

Remember: People are 70% more likely to convert after being retargeted!

We will place an invisible retargeting pixel on your website to collect information on devices that visit your website. Using this data, we can retarget those devices with your ads for up to 30 days after visiting your site!

Target Audience Pivoting

As we monitor the campaign and saturate audiences, we can quickly adjust the audience to attract new potential customers from different locations.

Quick Target Pivoting

For example:

Public

Parks

Office Buildings

Local Events

Q

A

&

What tactices will we utilize?

  • Competitor Conquest Geo-fencing
  • Conversion Tracking
  • Site Retargeting

Summary

How can I track campaign?

We will create a personal, live dashboard of key analytic metrics so you can monitor your campaign insights.

How will I be supported during the campaign?

A dedicated Renfroe team will keep a close eye on your campaign and review data patterns daily to optimize impression effectiveness and strengthen your

campaign focus.

What will it cost:

(single restaurant strategy)

150,000

$10

Impressions (per 4 week period)

Cost per Thousand Impressions

Campaign Length

Initial Set-Up Cost

Pricing

6 (4 week periods)

$250

We can pivot restaurants / target audience in as little as 48 hours!

$1,500

Campaign Cost Per Period

Total Invesment

$9,250

Simply pay another set-up fee to change

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