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NCLF - Period 9
2
Online Targeted Display
Nicola Cummings
Period 9
Insights
Targeted Online
Display Campaign
December 11th through January 10th
Data Overview
We were able to serve the full allotment of ads with this new scale - plus just over 1,000 ads extra!
Period 9 Data
Big Picture Data
90,852
82
0.09%
Total number of people clicking on you ads - jump from 65 previously!
Impressions Won
Total Clicks
Click Thru Rate (CTR)
A great CTR near the national average of .10%
Performance by Tactic
Audience groups of taget users searching for legal help or lawyers
Curated Audiences (Legal Services)
Imps. Won
27,556
Total Clicks
18
CTR
.07%
Retargeting users that have search reveant keywords or read relevant website content
Legal Keyword Retargeting
Imps. Won
35,237
Total Clicks
43
CTR
.12%
Targeting Tactics
Georecency (Hospitals/Clinics)
CTR
.04%
Total Clicks
9
Imps. Won
21,915
Targeting users that have recently visited a medical facilitiy (+income over $75k/yr)
Website Retargeting
Imps. Won
813
CTR
-
Total Clicks
0
Ad Click Retargeting
Retargeting users that have recently visited your website or clicked on an ad
CTR
.23%
Imps. Won
5,331
Total Clicks
12
Performance by Device
Imps. Won 15,606
Imps. Won
73,629
Imps. Won = 1,617
Device Data
Clicks 29
Clicks
53
Clicks = 0
CTR = -
CTR
.07%
CTR
.19%
Desktop is only used in retargeting efforts for full device coverage.
Geo Insights
Geo Report
Primary ZIPs (30228 | 30248 | 30252 | 30253) received 88,398 of the 90,852 impressions this period (97.3%). The other impressions are served nearby through retargeting efforts.
Campaign Ads
Ad Performance
PI - Rideshare
320x50 (mobile)
Impressions: 47,978
Clicks: 29
336x280
Impressions: 1,635
Clicks: 1
300x50 (mobile)
Impressions: 11,032
Clicks: 7
PI Rideshare
300x250
Impressions: 13,968
Clicks: 7
728x90
Impressions: 16,239
Clicks: 38
Insights
Key Takeaways from Period 9:
- The campaign continued to build awareness and traffic for NCLF across McDonough and the surround areas!
- The campaign ran it's new Rideshare Injury/PI creative for this full period!
- The campaign was able to serve over 97% of the ads into your primary four ZIP codes near your office and maintain high engagement rates.
- The campaign is also able to retarget people that have already shown interest in your website/ads as they travel to/live in other parts of the state!
- The Keyword Retargeting efforts were able to serve an elevated 35,237 ads to these important audiences searching/reading relevant topics.
- This generated an impressive 43 clicks (.12% CTR) - up from 12 the previous period
- This is upcoming period is the last period of the reduced scale - we will send across the "fully fueled" agreement for the upcoming run!