11
X
Creative
Strategy
Guest Experience
What makes shopping at LFO an experience worth your time?
Guest
Highlighting the services around the shops to show that coming with your family/friends is a great idea of spending time together.
Remind them what role real-life shopping can play in their life - socializing, dining, connecting with people and culture.
Luxury Brand Image
What's the story behind LFO and what values do we associate with it?
Brand
Let's create emotional connection to the brand through storytelling.
- Employee interviews focusing on their perspective of the LFO shopping experience.
- Influencer cooperations, that can fit the story and compliment it.
Local Culture & Location
How can we embrace it to compliment our story?
Local
Understanding cultural differences and specifics of the location, helps reach customers in a way they can identify with.
- Showcase more than LFO's views - use surrounding landscape videos to evoke a Swiss mountain setting.
- Convey that visiting LFO offers a taste of Swiss culture and a unique destination experience.
Tourism Shopping
How shopping in LFO can add value for the client via travel experience?
Travel
Embracing the destinations around LFO to connect the shopping experience with something more.
- Attracting the tourist as the customer:
a trip from Laax or other nearby resorts to buy missing equipment is a good way to spend time and save money.
- Motivating the customer to travel to Landquart, by highlighting local attractions like Tamina Therme or Heididorf.
Video types
Everyday Community
GOAL
1
reach & engagement, traffic and ongoing activity, up to date
Daily
TYPE
2
short clips, low investment, fast/efficient production,
EXAMPLE
3
our reels
Events & Holidays
GOAL
1
staying up to date
TYPE
Event
2
all types and channels, quality but small time investment
EXAMPLE
3
Special Summer Weekend 21 & 22
Brand image content
GOAL
1
tell the brands story through quality & creative videos
Image
TYPE
2
videos & interviews with concept, higher budget, good pre-production
EXAMPLE
3
https://youtu.be/u3ybWiEUaUU
1. VIA Outlets
2. Landquart
Offer Videos
GOAL
1
conversion / sales oriented
Offer
TYPE
2
offer, location, shops, Fashion Club, with logos, ads
EXAMPLE
3
https://youtu.be/2UzCOiUfZL8
B2B / Corporate-image
GOAL
1
emphasize gains for tenants' brand image being part of LFO
B2B
TYPE
2
medium budget
EXAMPLE
3
PME Legend B2B
Cooperation
Per project
- each project is priced individually
- planning half year forward
- flexibility over production
Classic
Subscription based
New
a) Small things - subscription based
b) Bigger projects - still priced individually
Tailor made offer
Benefits
Gains
1. We become your photo / video department
2. Clear pricing & better ROI
3. Possibility to use our studio (if needed)
4. Ongoing creative support for your strategy and planning
5. Consulting (*Quick meetings or e-mails: 1 / Week (?), if needed)
6. All footage ever produced, can be used for future editing
Optionally:
7. Editing hours (?) - some pool per month
8. YouTube:
a) Running YouTube (what we produce, we publish)
b) Video Marketing (SEO)
*Pricing
1 shooting day + 2 days editing
(flexible - 3 days of work)
2 shooting days + 3 days editing
(flexible - 5 days of work)
*Exact and detailed:
Determined after the meeting (when needs are identified)
Price
Why us?
Us
- We are close on-site (weather, flexibility)
- We live in the mountains
- We know influencers
- Footage from the area
- Videos and photos
- Everything under one roof
- Strategy. Concept. Production. Distribution
Next
Steps
1. Deciding on the priority aspects in the strategy
2. Preparing creative ideas / treatments for the
chosen aspects (for free/no strings attached)
3. Next meeting ?