Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
115
Fresin Fries
-Sarah Martineau
12.4.17
Executive Summary
Solution 1
Fresin Fries is a locally owned fast food outlet that will be positioned as a successful franchise through our creative approach to the company's image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for quality fast food, to be consumed while window shopping and walking around inside a shopping mall.
Objectives
*Incredible value, high quality food
*Superior and friendly customer service
*To be a profitable business
*Speedy service
*Overall enjoyable experience
Keys to Success
Keys to Success
Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications.
Get access to high-traffic shopping malls near the target market.
Promote good values of company culture and business philosophy.
SWOT Analysis
Strengths- quick and friendly service that'll keep the customers coming back, high quality ingredients (nongmo, organic)
Weaknesses-brand awareness, competing with customers brand loyalty to well known chains like Mcdonalds, Starbucks, and Potato Corner
Opportunities-succeeding in building up brand awareness and loyalty by accomplishing objectives, andexpansion
Treats-other affordable chains
Details
Solution 2
Location: First stand will appear in Galleria Mall
Design: Vibrant 50's theme with warm and welcoming ambiance
Size: standard food kiosk
Transactions: 100% dine-in, 0% drive thru
Seating: seating will be provided by mall food court
Hours of operation: 10am-9pm
Location: First stand will appear in Galleria Ma...
Positioning
Positioning
Typical stand will have 2 managers and 4 crew members on site.
All together 4 managers and 10 crew members (as they all will have different availability slots.)
Crew members-minimum wage
Managers-$12/hour
Top Management
Top Management
Andrew Ward- GM, Mcdonald's GM experience of 7 years. He will oversee crew as a whole, handle consequences of write-ups, 3 day leave, vacation scheduling
Debbie Parker- Lead, Mcdonald's top manager of 5 years. She will assist in overseeing crew and make the weekly schedules.
Products, Competitive edge, Target Demographic
Solution 3
Product description
NonGMO, organic potatoes in a standard Belgian cut, wide variety of seasoning and sauce options, Italian ice, and soft drinks.
Upon expansion we'd like to include chicken tenders and wings.
Competitive Edge
Competitive Edge
Unique "fusion" concept of dipping sauce.
We expect a high degree of enthusiasm and offer a fun store with friendly staff, that reflects the company's youthful and energetic culture.
Our fried potato is made 100% fresh, compared to most fast food outlets that use frozen fries.
Our dipping sauce is also made fresh without preservatives.
Our innovative packaging will be more entertaining than our competitors; a single cone with a cup reserved for dipping sauce.
Target Market
Though our vibrant and popular retro theme will attract adolescent people, our goal is to attract people of all ages.
According to a recent public survey of people 15 - 45 years old, 80% of those interviewed like fast food. 90% of them like fast food on a regular basis, and 10% of them claimed that they like fast food "very much," or "love" fast food. And we plan on using their love and adoration for fast food to our advantage.
Investor info
Solution 4
Start up cost& break down
Kitchen and fixtures-$21,600
Legal fees-$3,000
Rent-$15,000
Packaging and stationary-$8,500
Contingencies-$4,200
Total- $52,300
With this, we plan on gaining profit and taking 3 years to pay you back monthly in 10% payments.