Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
ORION Marketing System
3
ORION Marketing System
WHO ARE
YOUR CLIENTS?
Demographics:
Age | Gender | Location
ORIGIN
Where do they hang out?
Locally | Online
What are they into?
Music | Influencers | Movies
| TV Shows | Stores | Etc
HOW IT LOOKS
TARGETING
REAL TIME BOOKING + SMS
How is this done?
1. We send them to a live booking page set to your salon's hours (Unlike Salon Iris and others it'll actually LOOK great and fit your brand!)
2. Once booked they'll enter their contact info & agree to receive SMS messages. (Gotta stay legal & sh*t...)
REAL TIME BOOKING/SMS
3. They receive real-time SMS appointment updates at set intervals of:
Immediate thank you + confirmation text
12 hour reminder
6 hour reminder
1 hour reminder
BOOKING PAGES
LIST OF RULES
SMS
SCHOOL TIMETABLE
FRIDAY
THURSDAY
WEDNESDAY
TUESDAY
MONDAY
PERIOD
BLOCK
8:00 AM
BLOCK
PERIOD
9:00 AM
Morning Break
10:00 AM
PERIOD
BLOCK
PERIOD
BLOCK
11:00 AM
BLOCK
PERIOD
12:00 AM
Lunch
1:00 PM
PERIOD
2:00 PM
BLOCK
PERIOD
3:00 PM
ILLUMINATION ADS
Goal: Provide Value & Expertise
Which do you think works better?
Calling people out with assumptions like: "ATTENTION WOMEN: Need a new style? Then pouring on the emoji sauce...
...AKA doing what everyone ELSE does?
OR
Teaching people how to actually care for their hair and providing illuminating ideas that position you as THE go-to stylist who knows their sh*t?
ILLUMINATION
ADS
AD EXAMPLE
Ad Example
AD CONT
RESULTS
THE OLD WAY (SHI*TY ADS NOBODY LIKES)
THE OLD WAY
OFFER
What are you offering people?
Examples:
"Save 25% on your new style + FREE eyebrow wax."
"Buy shampoo and save 50% on conditioner with your next cut."
"Book your "Celeb Status" Birthday Style & Dye package (Up to 2 colors) for $295 (Normally $375)"
OFFER
HOW MANY PEOPLE SAW IT AND WAS IT TRACKED?!
Lack of data tracking is why your newspaper/TV/Radio stints fail.
P.S. Don't waste dough on a billboard unless you can flex like that.
COSTS VS TV/PAPER/RADIO
TRADITIONAL AD COSTS VS SOCIAL MEDIA
Local TV
Newspaper
Social Media
No Nielsen = no data. Reports are often upsells
ROI tracking = ask how they heard about you vs KNOWING
Track & Measure ROI = included free
$25 per 1,000 viewers lol. $115k for nationals.
Need 2 week lead time + another to print & deliver for $480
Reach thousands in hours with $10-25/day @ .10c or less video view costs
Unknown cost per lead or sale
Lead/appointment costs between $5-25 Sales = how much you're willing to spend to acquire them
71% of people don't read newspapers anymore
You'll only be seen based on time slots and frequency you paid for and can't turn it off like a social ad when it doesn't work!
Start advertising with as little as $1,000/month to see 5-10X the results of all traditional methods combined -- including radio
NOW WHAT?!
Tell them what to do!
Simple: Book an appointment or Opt-In to claim a offer which is done in the ad & restated on the booking page.
That's it! We can now followup with clients in your SMS & Email lists, staying in front of them through my Multiverse Retargeting Protocol...
...and we can even use them to find SIMILAR customers to scale even higher with!
Celebrities are manufactured. I'm manufacturing YOU as THE go-to stylist in your city/state.
NOW WHAT?!
WHO I AM
One of the most desired direct response copywriters in the multiverse -- Partnered with Billy Gene Is Marketing, Alex Fedotoff Media & 1st place winner of Dominate Web Media's Ad competitions ($210M/year combined)
Expert Social Media Advertiser of 15 years -- Facebook/Instagram/Google
Top 8% of public speakers in the world -- Tony Robbins/Dean Graziosi KBB Speaker Search 2019
ABOUT JOSH
ORION
Former Pro Wrestler & Audio Engineer trained in Willie Nelson's original studio
Cat, food, game, travel & wine lover
I'm legally blind. Since this matters to people for some odd reason