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Just Digital - Funnels
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HOW
WHY
WHEn
Funnel 101
Overview
What is a Funnel?
Different Types of Funnels
When to Use Certain Funnels
Funnel Flow
Best Practices
WHAT
What is a funnel?
All About
funnels
What is a funnel?
My definition: A sequence of pages that have a specific objective
Russell Brunsons Definition: A funnel is the sales process that you lead your potential customers through to learn about you and/or your product(s) and ultimately decide whether or not to opt-in to what you are offering. Funnels are a powerful tool for driving traffic to your offers.
Normal website vs a funnel
Jen Smiley's Website: https://jensmiley.com/
Jen Smiley's Lead Gen Funnel: https://getjensmiley.com/download
Jen Smiley's Webinar Funnel: https://getjensmiley.com/webinar
Jen Smiley's Jumpstart Sales Funnel: https://jensmiley.com/jumpstart
Different Types of funnels
Lead Generation Funnel
- Objective: Build their List
Application Funnel
- Objective: Book Sales Calls
- Objective: Generate Sales W/O Human Interaction
Sales Funnel
Webinar Funnel
- Objective: Get People to Register & Buy During Webinar
Launch/Event Funnel
- Objective: Get People to Register & Buy During Event
When to use these funnels
Lead Generation Funnel
- 24/7 & When they Have a Lead Magnet
Application Funnel
- Bandwidth to take Sales Calls & High-Ticket Product
- Selling a Product that is $1-$497 ($997 the highest)
Sales Funnel
Webinar Funnel
- Sell a Product to the Masses
Launch/Event Funnel
- Hype | Educate | Nurture | Close
funnel flow
Flow
Does the order of pages matter when building a funnel...
funnel flow
Yes...
....?
Now, what about complicated funnels like...
to-dos
best practices
must
have
marketing best practices
Know Your Market
- Understand Their Pain Points
- Understand Their Current Situation
- Understand Their Limiting Beliefs
- Understand Their Dream Outcome
Have a Great Offer
- The Value Outweighs the Price
Marketing Fundamentals
- Beautiful Design
- Killer Copy
Funnel best practices
Clear Offer/Objective
Customer Experience
- Leads
- Track Data Throughout the Funnel
- Registrants
- Nurture Your Community
- Sales
- Add Upsells/Downsells/Cross-Sells
Optimize
- Branded
- Congruent
- Mobile